---
title: "18 Needs Quotes By Simon Mainwaring"
description: "18 Needs quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Needs sayings from other authors."
image: "https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png"
---

> [As more people use social media to tell the story of the future, the wants and needs of more people will be…](https://sms4smile.com/quotes/simon-mainwaring/as-more-people-use-social-media-to-tell-the-story-of-the-future-the/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png)

> [Business practices and how we treat the planet are also in desperate need of re-humanization.](https://sms4smile.com/quotes/simon-mainwaring/business-practices-and-how-we-treat-the-planet-are-also-in-desperate/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/2ae/simon-mainwaring-3578_business_business-practices-and-how-we-treat-the_3027203.png)

> [Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are…](https://sms4smile.com/quotes/simon-mainwaring/executives-can-no-longer-hide-behind-the-corporate-veil-they-need-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/f99/simon-mainwaring-3578_behavior_executives-can-no-longer-hide-behind-the_1919073.png)

> [For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent…](https://sms4smile.com/quotes/simon-mainwaring/for-a-truly-effective-social-campaign-a-brand-needs-to-embrace-the/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png)

> [Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and…](https://sms4smile.com/quotes/simon-mainwaring/social-media-demands-a-lot-of-us-on-top-of-our-already-demanding/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/08c/simon-mainwaring-3578_demand_social-media-demands-a-lot-of-us-on-top_463946.png)

> [There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We…](https://sms4smile.com/quotes/simon-mainwaring/there-is-a-fundamental-shift-that-social-media-necessitates-in/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/557/simon-mainwaring-3578_business_there-is-a-fundamental-shift-that-social_260206.png)

> [We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided…](https://sms4smile.com/quotes/simon-mainwaring/we-need-to-develop-and-disseminate-an-entirely-new-paradigm-and/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/75c/simon-mainwaring-3578_business_we-need-to-develop-and-disseminate-an-en_1508249.jpg)

> [Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders,…](https://sms4smile.com/quotes/simon-mainwaring/corporate-executives-need-to-re-frame-their-responsibilities-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/3ff/simon-mainwaring-3578_care_corporate-executives-need-to-re-frame-th_2843202.jpg)

> [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c05/simon-mainwaring-3578_america_it-is-time-for-corporate-america-to-beco_253875.png)

> [Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build…](https://sms4smile.com/quotes/simon-mainwaring/creating-a-better-world-requires-teamwork-partnerships-and/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/2ba/simon-mainwaring-3578_army_creating-a-better-world-requires-teamwor_464454.png)

> [Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of…](https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-powerful-lesson-other-brands-can-learn-from-nike-is/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg)

> [Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a…](https://sms4smile.com/quotes/simon-mainwaring/corporations-often-partner-with-government-after-natural-disasters-as/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/564/simon-mainwaring-3578_aftermath_corporations-often-partner-with-governme_1565239.png)

> [There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared…](https://sms4smile.com/quotes/simon-mainwaring/there-is-an-overwhelming-amount-of-information-available-to-us-all-on/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/92a/simon-mainwaring-3578_amount_there-is-an-overwhelming-amount-of-infor_1229166.png)

> [As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the…](https://sms4smile.com/quotes/simon-mainwaring/as-we-approach-each-of-the-great-social-challenges-of-our-time-we/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/6e5/simon-mainwaring-3578_acknowledge_as-we-approach-each-of-the-great-social_773043.jpg)

> [Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships…](https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg)

> [Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else.…](https://sms4smile.com/quotes/simon-mainwaring/gluttony-might-be-innocuous-were-it-not-for-the-fact-that-gluttons/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/980/simon-mainwaring-3578_behavior_gluttony-might-be-innocuous-were-it-not_2445280.png)

> [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/ead/simon-mainwaring-3578_company_companies-to-date-have-often-used-the-ex_118111.png)

> [Brands must empower their community to be change agents in their own right. To that end, they need to take on a…](https://sms4smile.com/quotes/simon-mainwaring/brands-must-empower-their-community-to-be-change-agents-in-their-own/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/867/simon-mainwaring-3578_achieve_brands-must-empower-their-community-to-b_2930848.jpg)

## Other authors on Needs

## More by Simon Mainwaring

> [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/#itemlist",
            "name": "18 Needs Quotes By Simon Mainwaring",
            "numberOfItems": 18,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/as-more-people-use-social-media-to-tell-the-story-of-the-future-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png",
                            "url": "https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As more people use social media to tell the story of the future, the wants and needs of more people will be…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Business practices and how we treat the planet are also in desperate need of re-humanization.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/business-practices-and-how-we-treat-the-planet-are-also-in-desperate/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2ae/simon-mainwaring-3578_business_business-practices-and-how-we-treat-the_3027203.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/2ae/simon-mainwaring-3578_business_business-practices-and-how-we-treat-the_3027203.png",
                            "url": "https://sms4smile.com/quotes/i/2ae/simon-mainwaring-3578_business_business-practices-and-how-we-treat-the_3027203.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Business practices and how we treat the planet are also in desperate need of re-humanization.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/executives-can-no-longer-hide-behind-the-corporate-veil-they-need-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f99/simon-mainwaring-3578_behavior_executives-can-no-longer-hide-behind-the_1919073.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f99/simon-mainwaring-3578_behavior_executives-can-no-longer-hide-behind-the_1919073.png",
                            "url": "https://sms4smile.com/quotes/i/f99/simon-mainwaring-3578_behavior_executives-can-no-longer-hide-behind-the_1919073.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Executives can no longer hide behind the corporate veil. They need to be accountable for what their…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/for-a-truly-effective-social-campaign-a-brand-needs-to-embrace-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "url": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/social-media-demands-a-lot-of-us-on-top-of-our-already-demanding/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/08c/simon-mainwaring-3578_demand_social-media-demands-a-lot-of-us-on-top_463946.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/08c/simon-mainwaring-3578_demand_social-media-demands-a-lot-of-us-on-top_463946.png",
                            "url": "https://sms4smile.com/quotes/i/08c/simon-mainwaring-3578_demand_social-media-demands-a-lot-of-us-on-top_463946.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/there-is-a-fundamental-shift-that-social-media-necessitates-in/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/557/simon-mainwaring-3578_business_there-is-a-fundamental-shift-that-social_260206.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/557/simon-mainwaring-3578_business_there-is-a-fundamental-shift-that-social_260206.png",
                            "url": "https://sms4smile.com/quotes/i/557/simon-mainwaring-3578_business_there-is-a-fundamental-shift-that-social_260206.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is a fundamental shift that social media necessitates in business today - the need to transition from…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/we-need-to-develop-and-disseminate-an-entirely-new-paradigm-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/75c/simon-mainwaring-3578_business_we-need-to-develop-and-disseminate-an-en_1508249.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/75c/simon-mainwaring-3578_business_we-need-to-develop-and-disseminate-an-en_1508249.jpg",
                            "url": "https://sms4smile.com/quotes/i/75c/simon-mainwaring-3578_business_we-need-to-develop-and-disseminate-an-en_1508249.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/corporate-executives-need-to-re-frame-their-responsibilities-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3ff/simon-mainwaring-3578_care_corporate-executives-need-to-re-frame-th_2843202.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/3ff/simon-mainwaring-3578_care_corporate-executives-need-to-re-frame-th_2843202.jpg",
                            "url": "https://sms4smile.com/quotes/i/3ff/simon-mainwaring-3578_care_corporate-executives-need-to-re-frame-th_2843202.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Corporate executives need to re-frame their responsibilities to include the interests of all the…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c05/simon-mainwaring-3578_america_it-is-time-for-corporate-america-to-beco_253875.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c05/simon-mainwaring-3578_america_it-is-time-for-corporate-america-to-beco_253875.png",
                            "url": "https://sms4smile.com/quotes/i/c05/simon-mainwaring-3578_america_it-is-time-for-corporate-america-to-beco_253875.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It is time for corporate America to become 'the third pillar' of social change in our society, complementing…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/creating-a-better-world-requires-teamwork-partnerships-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2ba/simon-mainwaring-3578_army_creating-a-better-world-requires-teamwor_464454.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/2ba/simon-mainwaring-3578_army_creating-a-better-world-requires-teamwor_464454.png",
                            "url": "https://sms4smile.com/quotes/i/2ba/simon-mainwaring-3578_army_creating-a-better-world-requires-teamwor_464454.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-powerful-lesson-other-brands-can-learn-from-nike-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "url": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/corporations-often-partner-with-government-after-natural-disasters-as/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/564/simon-mainwaring-3578_aftermath_corporations-often-partner-with-governme_1565239.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/564/simon-mainwaring-3578_aftermath_corporations-often-partner-with-governme_1565239.png",
                            "url": "https://sms4smile.com/quotes/i/564/simon-mainwaring-3578_aftermath_corporations-often-partner-with-governme_1565239.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Corporations often partner with government after natural disasters, as many companies did in the aftermath…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/there-is-an-overwhelming-amount-of-information-available-to-us-all-on/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/92a/simon-mainwaring-3578_amount_there-is-an-overwhelming-amount-of-infor_1229166.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/92a/simon-mainwaring-3578_amount_there-is-an-overwhelming-amount-of-infor_1229166.png",
                            "url": "https://sms4smile.com/quotes/i/92a/simon-mainwaring-3578_amount_there-is-an-overwhelming-amount-of-infor_1229166.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is an overwhelming amount of information available to us all on the web each day, not to mention what…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/as-we-approach-each-of-the-great-social-challenges-of-our-time-we/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6e5/simon-mainwaring-3578_acknowledge_as-we-approach-each-of-the-great-social_773043.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/6e5/simon-mainwaring-3578_acknowledge_as-we-approach-each-of-the-great-social_773043.jpg",
                            "url": "https://sms4smile.com/quotes/i/6e5/simon-mainwaring-3578_acknowledge_as-we-approach-each-of-the-great-social_773043.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As we approach each of the great social challenges of our time we must acknowledge that old thinking will…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "url": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/gluttony-might-be-innocuous-were-it-not-for-the-fact-that-gluttons/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/980/simon-mainwaring-3578_behavior_gluttony-might-be-innocuous-were-it-not_2445280.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/980/simon-mainwaring-3578_behavior_gluttony-might-be-innocuous-were-it-not_2445280.png",
                            "url": "https://sms4smile.com/quotes/i/980/simon-mainwaring-3578_behavior_gluttony-might-be-innocuous-were-it-not_2445280.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ead/simon-mainwaring-3578_company_companies-to-date-have-often-used-the-ex_118111.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/ead/simon-mainwaring-3578_company_companies-to-date-have-often-used-the-ex_118111.png",
                            "url": "https://sms4smile.com/quotes/i/ead/simon-mainwaring-3578_company_companies-to-date-have-often-used-the-ex_118111.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-must-empower-their-community-to-be-change-agents-in-their-own/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/867/simon-mainwaring-3578_achieve_brands-must-empower-their-community-to-b_2930848.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/867/simon-mainwaring-3578_achieve_brands-must-empower-their-community-to-b_2930848.jpg",
                            "url": "https://sms4smile.com/quotes/i/867/simon-mainwaring-3578_achieve_brands-must-empower-their-community-to-b_2930848.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands must empower their community to be change agents in their own right. To that end, they need to take…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/#webpage",
            "url": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/",
            "name": "Needs Quotes by Simon Mainwaring",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/e47/simon-mainwaring-3578_future_as-more-people-use-social-media-to-tell_1599786.png"
            },
            "description": "18 Needs quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Needs sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Needs",
                    "item": "https://sms4smile.com/quotes/about/needs/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Simon Mainwaring",
                    "item": "https://sms4smile.com/quotes/about/needs/simon-mainwaring/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
