--- title: "12 Needs Quotes By Scott D. Anthony" description: "12 Needs quotes by Scott D. Anthony. Plus more from Scott D. Anthony and more Needs sayings from other authors." image: "https://sms4smile.com/quotes/i/a73/scott-d-anthony-6772_complicated_i-think-people-make-innovation-much-more_653469.png" --- > [I think people make innovation much more complicated than it needs to be.](https://sms4smile.com/quotes/scott-d-anthony/i-think-people-make-innovation-much-more-complicated-than-it-needs-to/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/a73/scott-d-anthony-6772_complicated_i-think-people-make-innovation-much-more_653469.png) > [Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.](https://sms4smile.com/quotes/scott-d-anthony/teams-working-on-disruptive-ideas-need-to-be-small-enough-that-they/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/139/scott-d-anthony-6772_disruptive_teams-working-on-disruptive-ideas-need-t_2463320.png) > [The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having…](https://sms4smile.com/quotes/scott-d-anthony/the-need-to-be-thoughtful-about-experiment-design-is-particularly/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/db8/scott-d-anthony-6772_behavior_the-need-to-be-thoughtful-about-experime_2935086.png) > [The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or…](https://sms4smile.com/quotes/scott-d-anthony/the-reality-is-sometimes-markets-don-t-exist-for-very-good-reasons-it/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/141/scott-d-anthony-6772_barriers_the-reality-is-sometimes-markets-don-t-e_1499424.png) > [Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the…](https://sms4smile.com/quotes/scott-d-anthony/any-leader-has-two-jobs-to-do-to-do-what-they-are-currently-doing/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/afd/scott-d-anthony-6772_core_any-leader-has-two-jobs-to-do-to-do-what_3056794.jpg) > [Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes…](https://sms4smile.com/quotes/scott-d-anthony/companies-get-into-grooves-and-they-keep-sharpening-what-they-are/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/3a5/scott-d-anthony-6772_company_companies-get-into-grooves-and-they-keep_1762804.png) > [Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because…](https://sms4smile.com/quotes/scott-d-anthony/every-leader-needs-to-watch-what-teenagers-or-startup-companies-or/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/e2a/scott-d-anthony-6772_behavior_every-leader-needs-to-watch-what-teenage_86792.png) > [If you invest the time to understand the customer better than they know themselves, if you know the things they want or…](https://sms4smile.com/quotes/scott-d-anthony/if-you-invest-the-time-to-understand-the-customer-better-than-they/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/1a9/scott-d-anthony-6772_customer_if-you-invest-the-time-to-understand-the_1460119.png) > [People will try to copy what they can see, which is the final product or service, but it's much harder to see…](https://sms4smile.com/quotes/scott-d-anthony/people-will-try-to-copy-what-they-can-see-which-is-the-final-product/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/680/scott-d-anthony-6772_business_people-will-try-to-copy-what-they-can-se_1983661.jpg) > [One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those…](https://sms4smile.com/quotes/scott-d-anthony/one-of-the-biggest-mistakes-large-companies-make-is-creating/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/3cc/scott-d-anthony-6772_addresses_one-of-the-biggest-mistakes-large-compan_2399599.png) > [There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage…](https://sms4smile.com/quotes/scott-d-anthony/there-is-what-steve-blank-calls-the-stage-where-you-are-searching-for/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/183/scott-d-anthony-6772_anticipate_there-is-what-steve-blank-calls-the-stag_1356421.png) > [We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many…](https://sms4smile.com/quotes/scott-d-anthony/we-ve-got-some-great-big-problems-in-our-world-we-have-to-figure-out/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/ee8/scott-d-anthony-6772_access_we-ve-got-some-great-big-problems-in-our_3204085.jpg) ## Other authors on Needs ## More by Scott D. Anthony > [I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.](https://sms4smile.com/quotes/scott-d-anthony/i-think-the-most-important-thing-to-do-is-to-recognize-the/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Document, evaluate, focus, test.](https://sms4smile.com/quotes/scott-d-anthony/document-evaluate-focus-test/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [It's very easy to skip steps when documenting an idea.](https://sms4smile.com/quotes/scott-d-anthony/it-s-very-easy-to-skip-steps-when-documenting-an-idea/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because many of…](https://sms4smile.com/quotes/scott-d-anthony/every-leader-needs-to-watch-what-teenagers-or-startup-companies-or/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [In the strengthening the core job, a leader can draw on their past experiences. After all, in most cases they did the job of…](https://sms4smile.com/quotes/scott-d-anthony/in-the-strengthening-the-core-job-a-leader-can-draw-on-their-past/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business…](https://sms4smile.com/quotes/scott-d-anthony/if-you-are-a-large-company-and-you-want-to-do-something-unique-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.](https://sms4smile.com/quotes/scott-d-anthony/you-still-want-to-be-thoughtful-about-what-you-do-no-doubt-but-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [It takes a great deal of humility to recognize you have made a wrong turn on the road to successful innovation, but better to…](https://sms4smile.com/quotes/scott-d-anthony/it-takes-a-great-deal-of-humility-to-recognize-you-have-made-a-wrong/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [“Creating a new business from scratch is hard, but executives of incumbents have the dual challenge of creating new businesses while simultaneously staving off…](https://sms4smile.com/quotes/scott-d-anthony/creating-a-new-business-from-scratch-is-hard-but-executives-of/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.](https://sms4smile.com/quotes/scott-d-anthony/the-most-important-thing-here-is-to-largely-ignore-what-customers-say/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the…](https://sms4smile.com/quotes/scott-d-anthony/make-sure-that-you-take-the-time-to-think-about-how-other-companies/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Aside from the equivalent of blowing up the lab or letting a pathogen escape, the only failure is spending too long or too much…](https://sms4smile.com/quotes/scott-d-anthony/aside-from-the-equivalent-of-blowing-up-the-lab-or-letting-a-pathogen/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Mucken Singh works VERY hard on his brawler's physique!](https://sms4smile.com/quotes/scott-d-anthony/mucken-singh-works-very-hard-on-his-brawler-s-physique/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.](https://sms4smile.com/quotes/scott-d-anthony/most-startup-companies-have-two-people-and-they-figure-out-creative/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Three of our core corporate values are inclusiveness, collaboration, and humility.](https://sms4smile.com/quotes/scott-d-anthony/three-of-our-core-corporate-values-are-inclusiveness-collaboration/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/needs/scott-d-anthony/#itemlist", "name": "12 Needs Quotes By Scott D. Anthony", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I think people make innovation much more complicated than it needs to be.", "creator": { "@type": "Person", "name": "Scott D. 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It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/the-reality-is-sometimes-markets-don-t-exist-for-very-good-reasons-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/141/scott-d-anthony-6772_barriers_the-reality-is-sometimes-markets-don-t-e_1499424.png", "contentUrl": "https://sms4smile.com/quotes/i/141/scott-d-anthony-6772_barriers_the-reality-is-sometimes-markets-don-t-e_1499424.png", "url": "https://sms4smile.com/quotes/i/141/scott-d-anthony-6772_barriers_the-reality-is-sometimes-markets-don-t-e_1499424.png", "width": 1080, "height": 1080, "caption": "“The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/any-leader-has-two-jobs-to-do-to-do-what-they-are-currently-doing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/afd/scott-d-anthony-6772_core_any-leader-has-two-jobs-to-do-to-do-what_3056794.jpg", "contentUrl": "https://sms4smile.com/quotes/i/afd/scott-d-anthony-6772_core_any-leader-has-two-jobs-to-do-to-do-what_3056794.jpg", "url": "https://sms4smile.com/quotes/i/afd/scott-d-anthony-6772_core_any-leader-has-two-jobs-to-do-to-do-what_3056794.jpg", "width": 1080, "height": 1080, "caption": "“Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/companies-get-into-grooves-and-they-keep-sharpening-what-they-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3a5/scott-d-anthony-6772_company_companies-get-into-grooves-and-they-keep_1762804.png", "contentUrl": "https://sms4smile.com/quotes/i/3a5/scott-d-anthony-6772_company_companies-get-into-grooves-and-they-keep_1762804.png", "url": "https://sms4smile.com/quotes/i/3a5/scott-d-anthony-6772_company_companies-get-into-grooves-and-they-keep_1762804.png", "width": 1080, "height": 1080, "caption": "“Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because many of those behaviors will be mainstream behaviors tomorrow.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/every-leader-needs-to-watch-what-teenagers-or-startup-companies-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e2a/scott-d-anthony-6772_behavior_every-leader-needs-to-watch-what-teenage_86792.png", "contentUrl": "https://sms4smile.com/quotes/i/e2a/scott-d-anthony-6772_behavior_every-leader-needs-to-watch-what-teenage_86792.png", "url": "https://sms4smile.com/quotes/i/e2a/scott-d-anthony-6772_behavior_every-leader-needs-to-watch-what-teenage_86792.png", "width": 1080, "height": 1080, "caption": "“Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/if-you-invest-the-time-to-understand-the-customer-better-than-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1a9/scott-d-anthony-6772_customer_if-you-invest-the-time-to-understand-the_1460119.png", "contentUrl": "https://sms4smile.com/quotes/i/1a9/scott-d-anthony-6772_customer_if-you-invest-the-time-to-understand-the_1460119.png", "url": "https://sms4smile.com/quotes/i/1a9/scott-d-anthony-6772_customer_if-you-invest-the-time-to-understand-the_1460119.png", "width": 1080, "height": 1080, "caption": "“If you invest the time to understand the customer better than they know themselves, if you know the things…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/people-will-try-to-copy-what-they-can-see-which-is-the-final-product/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/680/scott-d-anthony-6772_business_people-will-try-to-copy-what-they-can-se_1983661.jpg", "contentUrl": "https://sms4smile.com/quotes/i/680/scott-d-anthony-6772_business_people-will-try-to-copy-what-they-can-se_1983661.jpg", "url": "https://sms4smile.com/quotes/i/680/scott-d-anthony-6772_business_people-will-try-to-copy-what-they-can-se_1983661.jpg", "width": 1080, "height": 1080, "caption": "“People will try to copy what they can see, which is the final product or service, but it's much harder to…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/one-of-the-biggest-mistakes-large-companies-make-is-creating/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3cc/scott-d-anthony-6772_addresses_one-of-the-biggest-mistakes-large-compan_2399599.png", "contentUrl": "https://sms4smile.com/quotes/i/3cc/scott-d-anthony-6772_addresses_one-of-the-biggest-mistakes-large-compan_2399599.png", "url": "https://sms4smile.com/quotes/i/3cc/scott-d-anthony-6772_addresses_one-of-the-biggest-mistakes-large-compan_2399599.png", "width": 1080, "height": 1080, "caption": "“One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a \"beginner's mind,\" be in learning mode, and expect to learn things you didn't anticipate.", "creator": { "@type": "Person", "name": "Scott D. 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We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/we-ve-got-some-great-big-problems-in-our-world-we-have-to-figure-out/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ee8/scott-d-anthony-6772_access_we-ve-got-some-great-big-problems-in-our_3204085.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ee8/scott-d-anthony-6772_access_we-ve-got-some-great-big-problems-in-our_3204085.jpg", "url": "https://sms4smile.com/quotes/i/ee8/scott-d-anthony-6772_access_we-ve-got-some-great-big-problems-in-our_3204085.jpg", "width": 1080, "height": 1080, "caption": "“We've got some great big problems in our world. 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