--- title: "13 Needs Quotes By Philip Kotler" description: "13 Needs quotes by Philip Kotler. Plus more from Philip Kotler and more Needs sayings from other authors." image: "https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg" --- > [Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.](https://sms4smile.com/quotes/philip-kotler/many-great-ideas-need-refreshment-and-deeper-analysis-freedom-for/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg) > [Good companies will meet needs; great companies will create markets.](https://sms4smile.com/quotes/philip-kotler/good-companies-will-meet-needs-great-companies-will-create-markets/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg) > [Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what…](https://sms4smile.com/quotes/philip-kotler/strategy-is-indeed-about-choosing-what-not-to-do-as-well-as-what-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/317/philip-kotler-8278_aim_strategy-is-indeed-about-choosing-what-n_1353120.jpg) > [There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/625/philip-kotler-8278_building_there-is-much-work-to-do-to-protect-fore_213428.jpg) > [Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of…](https://sms4smile.com/quotes/philip-kotler/robots-equipped-with-software-can-be-designed-to-do-repetitive-jobs/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/78c/philip-kotler-8278_artificial_robots-equipped-with-software-can-be-des_2186590.jpg) > [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/721/philip-kotler-8278_ceo_ceos-need-to-produce-continuous-growth-i_394035.jpg) > [One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people…](https://sms4smile.com/quotes/philip-kotler/one-of-the-major-causes-of-poverty-is-a-lack-of-family-planning/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/1c3/philip-kotler-8278_baby_one-of-the-major-causes-of-poverty-is-a_1957682.jpg) > [We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy.…](https://sms4smile.com/quotes/philip-kotler/we-need-to-take-a-close-look-at-the-relationship-between-the-economic/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/978/philip-kotler-8278_ability_we-need-to-take-a-close-look-at-the-rela_2642925.jpg) > [Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift…](https://sms4smile.com/quotes/philip-kotler/our-infrastructure-of-bridges-roads-and-ports-has-been-given-a-d/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/a72/philip-kotler-8278_areas_our-infrastructure-of-bridges-roads-and_2919192.jpg) > [We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a…](https://sms4smile.com/quotes/philip-kotler/we-need-to-put-limits-on-how-much-an-individual-group-or-business-can/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/b8e/philip-kotler-8278_business_we-need-to-put-limits-on-how-much-an-ind_1205553.jpg) > [Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their…](https://sms4smile.com/quotes/philip-kotler/too-much-of-the-income-gains-go-to-too-few-people-even-though-all-of/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/c13/philip-kotler-8278_company_too-much-of-the-income-gains-go-to-too-f_1882730.jpg) > [Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying…](https://sms4smile.com/quotes/philip-kotler/authentic-marketing-is-not-the-art-of-selling-what-you-make-but/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/e4c/philip-kotler-8278_art_authentic-marketing-is-not-the-art-of-se_603427.jpg) > [I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most…](https://sms4smile.com/quotes/philip-kotler/i-have-always-favored-capitalism-as-the-best-economic-system-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Image](https://sms4smile.com/quotes/i/e17/philip-kotler-8278_best-political_i-have-always-favored-capitalism-as-the_1627500.jpg) ## Other authors on Needs ## More by Philip Kotler > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The future isn’t ahead of us. It has already happened.](https://sms4smile.com/quotes/philip-kotler/the-future-isn-t-ahead-of-us-it-has-already-happened/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Marketing is the set of human activities directed at facilitating and consummating exchanges.](https://sms4smile.com/quotes/philip-kotler/marketing-is-the-set-of-human-activities-directed-at-facilitating-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Curiosity is the starting point for great science.](https://sms4smile.com/quotes/philip-kotler/curiosity-is-the-starting-point-for-great-science/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Great insight comes from seeing something as odd and finding out why.](https://sms4smile.com/quotes/philip-kotler/great-insight-comes-from-seeing-something-as-odd-and-finding-out-why/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search…](https://sms4smile.com/quotes/philip-kotler/requiring-the-payment-of-higher-wages-will-lead-to-a-loss-of-some/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of…](https://sms4smile.com/quotes/philip-kotler/republicans-talk-loudly-about-freedom-and-yet-are-against-a-women/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.](https://sms4smile.com/quotes/philip-kotler/marketing-is-not-the-art-of-finding-clever-ways-to-dispose-of-what/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/needs/philip-kotler/#itemlist", "name": "13 Needs Quotes By Philip Kotler", "numberOfItems": 13, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Many great ideas need refreshment and deeper analysis. \"Freedom,\" for example, is a great idea but it has become a cliché.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/many-great-ideas-need-refreshment-and-deeper-analysis-freedom-for/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg", "url": "https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg", "width": 1080, "height": 1080, "caption": "“Many great ideas need refreshment and deeper analysis. \"Freedom,\" for example, is a great idea but it has…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Good companies will meet needs; great companies will create markets.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/good-companies-will-meet-needs-great-companies-will-create-markets/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg", "url": "https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg", "width": 1080, "height": 1080, "caption": "“Good companies will meet needs; great companies will create markets.” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Strategy is indeed about choosing what not to do as well as what to do. 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We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/625/philip-kotler-8278_building_there-is-much-work-to-do-to-protect-fore_213428.jpg", "contentUrl": "https://sms4smile.com/quotes/i/625/philip-kotler-8278_building_there-is-much-work-to-do-to-protect-fore_213428.jpg", "url": "https://sms4smile.com/quotes/i/625/philip-kotler-8278_building_there-is-much-work-to-do-to-protect-fore_213428.jpg", "width": 1080, "height": 1080, "caption": "“There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. 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We will be moving shortly to the next stage to robots with artificial intelligence who can \"think.\"", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/robots-equipped-with-software-can-be-designed-to-do-repetitive-jobs/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/78c/philip-kotler-8278_artificial_robots-equipped-with-software-can-be-des_2186590.jpg", "contentUrl": "https://sms4smile.com/quotes/i/78c/philip-kotler-8278_artificial_robots-equipped-with-software-can-be-des_2186590.jpg", "url": "https://sms4smile.com/quotes/i/78c/philip-kotler-8278_artificial_robots-equipped-with-software-can-be-des_2186590.jpg", "width": 1080, "height": 1080, "caption": "“Robots equipped with software can be designed to do repetitive jobs. 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Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/721/philip-kotler-8278_ceo_ceos-need-to-produce-continuous-growth-i_394035.jpg", "contentUrl": "https://sms4smile.com/quotes/i/721/philip-kotler-8278_ceo_ceos-need-to-produce-continuous-growth-i_394035.jpg", "url": "https://sms4smile.com/quotes/i/721/philip-kotler-8278_ceo_ceos-need-to-produce-continuous-growth-i_394035.jpg", "width": 1080, "height": 1080, "caption": "“CEOs need to produce continuous growth in sales and profits. 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Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/one-of-the-major-causes-of-poverty-is-a-lack-of-family-planning/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1c3/philip-kotler-8278_baby_one-of-the-major-causes-of-poverty-is-a_1957682.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1c3/philip-kotler-8278_baby_one-of-the-major-causes-of-poverty-is-a_1957682.jpg", "url": "https://sms4smile.com/quotes/i/1c3/philip-kotler-8278_baby_one-of-the-major-causes-of-poverty-is-a_1957682.jpg", "width": 1080, "height": 1080, "caption": "“One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/we-need-to-take-a-close-look-at-the-relationship-between-the-economic/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/978/philip-kotler-8278_ability_we-need-to-take-a-close-look-at-the-rela_2642925.jpg", "contentUrl": "https://sms4smile.com/quotes/i/978/philip-kotler-8278_ability_we-need-to-take-a-close-look-at-the-rela_2642925.jpg", "url": "https://sms4smile.com/quotes/i/978/philip-kotler-8278_ability_we-need-to-take-a-close-look-at-the-rela_2642925.jpg", "width": 1080, "height": 1080, "caption": "“We need to take a close look at the relationship between the economic system of Capitalism and the political…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/our-infrastructure-of-bridges-roads-and-ports-has-been-given-a-d/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a72/philip-kotler-8278_areas_our-infrastructure-of-bridges-roads-and_2919192.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a72/philip-kotler-8278_areas_our-infrastructure-of-bridges-roads-and_2919192.jpg", "url": "https://sms4smile.com/quotes/i/a72/philip-kotler-8278_areas_our-infrastructure-of-bridges-roads-and_2919192.jpg", "width": 1080, "height": 1080, "caption": "“Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/we-need-to-put-limits-on-how-much-an-individual-group-or-business-can/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b8e/philip-kotler-8278_business_we-need-to-put-limits-on-how-much-an-ind_1205553.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b8e/philip-kotler-8278_business_we-need-to-put-limits-on-how-much-an-ind_1205553.jpg", "url": "https://sms4smile.com/quotes/i/b8e/philip-kotler-8278_business_we-need-to-put-limits-on-how-much-an-ind_1205553.jpg", "width": 1080, "height": 1080, "caption": "“We need to put limits on how much an individual, group or business can spend on influencing an individual…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/too-much-of-the-income-gains-go-to-too-few-people-even-though-all-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c13/philip-kotler-8278_company_too-much-of-the-income-gains-go-to-too-f_1882730.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c13/philip-kotler-8278_company_too-much-of-the-income-gains-go-to-too-f_1882730.jpg", "url": "https://sms4smile.com/quotes/i/c13/philip-kotler-8278_company_too-much-of-the-income-gains-go-to-too-f_1882730.jpg", "width": 1080, "height": 1080, "caption": "“Too much of the income gains go to too few people, even though all of the stakeholders worked together to…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/authentic-marketing-is-not-the-art-of-selling-what-you-make-but/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e4c/philip-kotler-8278_art_authentic-marketing-is-not-the-art-of-se_603427.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e4c/philip-kotler-8278_art_authentic-marketing-is-not-the-art-of-se_603427.jpg", "url": "https://sms4smile.com/quotes/i/e4c/philip-kotler-8278_art_authentic-marketing-is-not-the-art-of-se_603427.jpg", "width": 1080, "height": 1080, "caption": "“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "url": "https://sms4smile.com/quotes/philip-kotler/i-have-always-favored-capitalism-as-the-best-economic-system-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e17/philip-kotler-8278_best-political_i-have-always-favored-capitalism-as-the_1627500.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e17/philip-kotler-8278_best-political_i-have-always-favored-capitalism-as-the_1627500.jpg", "url": "https://sms4smile.com/quotes/i/e17/philip-kotler-8278_best-political_i-have-always-favored-capitalism-as-the_1627500.jpg", "width": 1080, "height": 1080, "caption": "“I have always favored Capitalism as the best economic system and Democracy as the best political system…” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/needs/philip-kotler/#webpage", "url": "https://sms4smile.com/quotes/about/needs/philip-kotler/", "name": "Needs Quotes by Philip Kotler", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/needs/philip-kotler/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/cdf/philip-kotler-8278_analysis_many-great-ideas-need-refreshment-and-de_1798492.jpg" }, "description": "13 Needs quotes by Philip Kotler. 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