---
title: "11 Needs Quotes By Howard Schultz"
description: "11 Needs quotes by Howard Schultz. Plus more from Howard Schultz and more Needs sayings from other authors."
image: "https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png"
---

> [We need to reinvent food at Starbucks. Less could be more.](https://sms4smile.com/quotes/howard-schultz/we-need-to-reinvent-food-at-starbucks-less-could-be-more/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/fd0/howard-schultz-1317_americans_people-in-washington-need-to-put-their-f_182132.png)

> [Customers have different need states and life experiences.](https://sms4smile.com/quotes/howard-schultz/customers-have-different-need-states-and-life-experiences/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/88f/howard-schultz-1317_balance_companies-should-not-have-a-singular-vie_55779.png)

> [When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes…](https://sms4smile.com/quotes/howard-schultz/when-companies-fail-or-fail-to-grow-it-s-almost-always-because-they/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/626/howard-schultz-1317_business_when-companies-fail-or-fail-to-grow-it-s_1603520.png)

> [We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the…](https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png)

> [Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.](https://sms4smile.com/quotes/howard-schultz/often-organizations-need-bold-grand-gestures-to-galvanize-people/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/bc8/howard-schultz-1317_attention_often-organizations-need-bold-grand-gest_1762057.png)

> [The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.](https://sms4smile.com/quotes/howard-schultz/the-starbucks-customer-and-the-teavana-customer-are-two-very/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png)

> [People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They…](https://sms4smile.com/quotes/howard-schultz/people-want-guidance-not-rhetoric-they-need-to-know-what-the-plan-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f9b/howard-schultz-1317_action_people-want-guidance-not-rhetoric-they-n_1691865.png)

> [To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the…](https://sms4smile.com/quotes/howard-schultz/to-stay-vigorous-a-company-needs-to-provide-a-stimulating-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/112/howard-schultz-1317_becoming_to-stay-vigorous-a-company-needs-to-prov_1668349.jpg)

> [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg)

## Other authors on Needs

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/needs/howard-schultz/#itemlist",
            "name": "11 Needs Quotes By Howard Schultz",
            "numberOfItems": 11,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "We need to reinvent food at Starbucks. Less could be more.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/we-need-to-reinvent-food-at-starbucks-less-could-be-more/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png",
                            "url": "https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We need to reinvent food at Starbucks. Less could be more.” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "People in Washington need to put their feet in the shoes of working Americans.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fd0/howard-schultz-1317_americans_people-in-washington-need-to-put-their-f_182132.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/fd0/howard-schultz-1317_americans_people-in-washington-need-to-put-their-f_182132.png",
                            "url": "https://sms4smile.com/quotes/i/fd0/howard-schultz-1317_americans_people-in-washington-need-to-put-their-f_182132.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People in Washington need to put their feet in the shoes of working Americans.” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Customers have different need states and life experiences.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/customers-have-different-need-states-and-life-experiences/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png",
                            "url": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Customers have different need states and life experiences.” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/88f/howard-schultz-1317_balance_companies-should-not-have-a-singular-vie_55779.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/88f/howard-schultz-1317_balance_companies-should-not-have-a-singular-vie_55779.png",
                            "url": "https://sms4smile.com/quotes/i/88f/howard-schultz-1317_balance_companies-should-not-have-a-singular-vie_55779.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Companies should not have a singular view of profitability. There needs to be a balance between commerce and…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/when-companies-fail-or-fail-to-grow-it-s-almost-always-because-they/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/626/howard-schultz-1317_business_when-companies-fail-or-fail-to-grow-it-s_1603520.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/626/howard-schultz-1317_business_when-companies-fail-or-fail-to-grow-it-s_1603520.png",
                            "url": "https://sms4smile.com/quotes/i/626/howard-schultz-1317_business_when-companies-fail-or-fail-to-grow-it-s_1603520.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When companies fail, or fail to grow, it's almost always because they don't invest in the people, the…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png",
                            "url": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/often-organizations-need-bold-grand-gestures-to-galvanize-people/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/bc8/howard-schultz-1317_attention_often-organizations-need-bold-grand-gest_1762057.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/bc8/howard-schultz-1317_attention_often-organizations-need-bold-grand-gest_1762057.png",
                            "url": "https://sms4smile.com/quotes/i/bc8/howard-schultz-1317_attention_often-organizations-need-bold-grand-gest_1762057.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/the-starbucks-customer-and-the-teavana-customer-are-two-very/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png",
                            "url": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The Starbucks customer and the Teavana customer are two very different customers, two different need states…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/people-want-guidance-not-rhetoric-they-need-to-know-what-the-plan-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f9b/howard-schultz-1317_action_people-want-guidance-not-rhetoric-they-n_1691865.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f9b/howard-schultz-1317_action_people-want-guidance-not-rhetoric-they-n_1691865.png",
                            "url": "https://sms4smile.com/quotes/i/f9b/howard-schultz-1317_action_people-want-guidance-not-rhetoric-they-n_1691865.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/to-stay-vigorous-a-company-needs-to-provide-a-stimulating-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/112/howard-schultz-1317_becoming_to-stay-vigorous-a-company-needs-to-prov_1668349.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/112/howard-schultz-1317_becoming_to-stay-vigorous-a-company-needs-to-prov_1668349.jpg",
                            "url": "https://sms4smile.com/quotes/i/112/howard-schultz-1317_becoming_to-stay-vigorous-a-company-needs-to-prov_1668349.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call \"the third place\" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.",
                        "creator": {
                            "@type": "Person",
                            "name": "Howard Schultz"
                        },
                        "url": "https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg",
                            "url": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of…” — Howard Schultz",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/needs/howard-schultz/#webpage",
            "url": "https://sms4smile.com/quotes/about/needs/howard-schultz/",
            "name": "Needs Quotes by Howard Schultz",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/needs/howard-schultz/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png"
            },
            "description": "11 Needs quotes by Howard Schultz. Plus more from Howard Schultz and more Needs sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/needs/howard-schultz/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/needs/howard-schultz/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Needs",
                    "item": "https://sms4smile.com/quotes/about/needs/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Howard Schultz",
                    "item": "https://sms4smile.com/quotes/about/needs/howard-schultz/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```