--- title: "1 Memories Aren Quotes By Jonah Berger" description: "1 Memories Aren quotes by Jonah Berger. Plus more from Jonah Berger and more Memories Aren sayings from other authors." image: "https://sms4smile.com/quotes/i/963/jonah-berger-25324_people-tell_often-we-re-not-even-trying-to-exaggerat_2850555.jpg" --- > [“Often we’re not even trying to exaggerate; we just can’t recall all the details of the story. Our memories aren’t perfect records of what happened. They’re more like dinosaur skeletons patched together by archeologists. We have the main chunks, but…](https://sms4smile.com/quotes/jonah-berger/often-we-re-not-even-trying-to-exaggerate-we-just-can-t-recall-all/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) [Image](https://sms4smile.com/quotes/i/963/jonah-berger-25324_people-tell_often-we-re-not-even-trying-to-exaggerat_2850555.jpg) ## More by Jonah Berger > [Connecting with others is rewarding; it makes us feel like we're not alone in the world.](https://sms4smile.com/quotes/jonah-berger/connecting-with-others-is-rewarding-it-makes-us-feel-like-we-re-not/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [People don't need to be paid to be motivated.](https://sms4smile.com/quotes/jonah-berger/people-don-t-need-to-be-paid-to-be-motivated/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.”](https://sms4smile.com/quotes/jonah-berger/useful-things-are-important-people-don-t-just-value-practical/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting…](https://sms4smile.com/quotes/jonah-berger/so-to-get-people-talking-companies-and-organizations-need-to-mint/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of…](https://sms4smile.com/quotes/jonah-berger/the-mere-fact-that-something-isn-t-readily-available-can-make-people/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [If something is built to show, it's build to grow.](https://sms4smile.com/quotes/jonah-berger/if-something-is-built-to-show-it-s-build-to-grow/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.](https://sms4smile.com/quotes/jonah-berger/virality-isn-t-luck-it-s-not-magic-and-it-s-not-random-there-s-a/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people…](https://sms4smile.com/quotes/jonah-berger/even-in-cases-where-most-people-are-doing-the-right-thing-talking/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.”](https://sms4smile.com/quotes/jonah-berger/contagious-content-is-like-that-so-inherently-viral-that-it-spreads/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do…](https://sms4smile.com/quotes/jonah-berger/give-people-a-way-to-make-themselves-look-good-while-promoting-their/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Marketing is about spreading the love.](https://sms4smile.com/quotes/jonah-berger/marketing-is-about-spreading-the-love/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a…](https://sms4smile.com/quotes/jonah-berger/our-desire-to-share-helpful-things-is-so-powerful-that-it-can-make/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared…](https://sms4smile.com/quotes/jonah-berger/harnessing-the-power-of-word-of-mouth-online-or-offline-requires/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“When we care, we share.”](https://sms4smile.com/quotes/jonah-berger/when-we-care-we-share/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted.…](https://sms4smile.com/quotes/jonah-berger/word-of-mouth-is-more-effective-than-traditional-advertising-for-two/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/memories-aren/jonah-berger/#itemlist", "name": "1 Memories Aren Quotes By Jonah Berger", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Often we’re not even trying to exaggerate; we just can’t recall all the details of the story. Our memories aren’t perfect records of what happened. They’re more like dinosaur skeletons patched together by archeologists. We have the main chunks, but some of the pieces are missing, so we fill them in as best we can. We make an educated guess. But in the process, stories often become more extreme or entertaining, particularly when people tell them in front of a group. We don’t just guess randomly, we fill in numbers or information to make us look good rather than inept. The fish doubles in size. 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