---
title: "1 Media Traditional Quotes By Steve Easterbrook"
description: "1 Media Traditional quotes by Steve Easterbrook. Plus more from Steve Easterbrook and more Media Traditional sayings from other authors."
image: "https://sms4smile.com/quotes/i/349/steve-easterbrook-12502_creative-ideas_when-we-look-at-some-of-the-greatest-cre_2244575.jpg"
---

> [When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV,…](https://sms4smile.com/quotes/steve-easterbrook/when-we-look-at-some-of-the-greatest-creative-ideas-we-ve-come-up/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

[Image](https://sms4smile.com/quotes/i/349/steve-easterbrook-12502_creative-ideas_when-we-look-at-some-of-the-greatest-cre_2244575.jpg)

## More by Steve Easterbrook

> [There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.](https://sms4smile.com/quotes/steve-easterbrook/there-s-absolutely-no-doubt-consumers-have-more-choice-than-ever-and/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.](https://sms4smile.com/quotes/steve-easterbrook/whether-that-s-in-communications-or-marketing-or-strategy-you-need/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you're in a turnaround situation, you cannot incrementalize your way out of it.](https://sms4smile.com/quotes/steve-easterbrook/when-you-re-in-a-turnaround-situation-you-cannot-incrementalize-your/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you get things right, good things happen.](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-things-right-good-things-happen/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.](https://sms4smile.com/quotes/steve-easterbrook/we-re-guided-by-consumer-data-and-it-helps-give-us-the-confidence-to/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.](https://sms4smile.com/quotes/steve-easterbrook/ordering-should-be-the-most-enjoyable-experience-but-at-mcdonald-s-it/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.](https://sms4smile.com/quotes/steve-easterbrook/businesses-increasingly-have-to-differentiate-themselves-around-their/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [I'm honest and fair, but I don't dispense false kindness.](https://sms4smile.com/quotes/steve-easterbrook/i-m-honest-and-fair-but-i-don-t-dispense-false-kindness/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [The counter is a barrier.](https://sms4smile.com/quotes/steve-easterbrook/the-counter-is-a-barrier/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I…](https://sms4smile.com/quotes/steve-easterbrook/if-you-don-t-want-fries-with-your-happy-meal-you-can-switch-it-for-a/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Whenever you want a radical shift, it rarely happens.](https://sms4smile.com/quotes/steve-easterbrook/whenever-you-want-a-radical-shift-it-rarely-happens/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [The McJob tag is misleading, and demeaning to our staff and franchisees.](https://sms4smile.com/quotes/steve-easterbrook/the-mcjob-tag-is-misleading-and-demeaning-to-our-staff-and-franchisees/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling…](https://sms4smile.com/quotes/steve-easterbrook/my-motivation-at-the-moment-is-around-knowing-how-it-feels-to-turn-a/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.](https://sms4smile.com/quotes/steve-easterbrook/people-come-into-mcdonald-s-two-to-three-times-a-month-to-extrapolate/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you get an invitation to come back and be part of the team that will be the architect of the next generation of…](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-an-invitation-to-come-back-and-be-part-of-the-team-that/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

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