---
title: "1 Marketing Does Quotes By Mark Jeffery"
description: "1 Marketing Does quotes by Mark Jeffery. Plus more from Mark Jeffery and more Marketing Does sayings from other authors."
image: "https://sms4smile.com/quotes/i/0c6/mark-jeffery-26106_technology_there-is-an-important-implication-here-j_2153018.jpg"
---

> [“There is an important implication here: just investing in technology for marketing does not lead to firm performance.”](https://sms4smile.com/quotes/mark-jeffery/there-is-an-important-implication-here-just-investing-in-technology/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

[Image](https://sms4smile.com/quotes/i/0c6/mark-jeffery-26106_technology_there-is-an-important-implication-here-j_2153018.jpg)

## More by Mark Jeffery

> [ “Metric #1: The Essential Brand Awareness Metric Measured by Asking For \[product or service\], what is the first \[company or product\] name you think… ](https://sms4smile.com/quotes/mark-jeffery/metric-1-the-essential-brand-awareness-metric-measured-by-asking-for/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“The channel partner is the customer before the customer, and churn in B2B is the percentage of channel partners that stop selling your products…](https://sms4smile.com/quotes/mark-jeffery/the-channel-partner-is-the-customer-before-the-customer-and-churn-in/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“Most important, though, is the flow of the thought process: understand the marketing business problem you are trying to solve and the questions you…](https://sms4smile.com/quotes/mark-jeffery/most-important-though-is-the-flow-of-the-thought-process-understand/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“What does this mean? It means that there is a statistical link to firm performance through the MCM component capabilities of selection, portfolio view,…](https://sms4smile.com/quotes/mark-jeffery/what-does-this-mean-it-means-that-there-is-a-statistical-link-to-firm/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“IRR is technically calculated by setting the NPV equation to zero and solving for r = IRR.”](https://sms4smile.com/quotes/mark-jeffery/irr-is-technically-calculated-by-setting-the-npv-equation-to-zero-and/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“There are three essential approaches for analytic marketing: (1) propensity models predict likelihood to purchase, (2) market basket analysis provides actionable association rules (answering…](https://sms4smile.com/quotes/mark-jeffery/there-are-three-essential-approaches-for-analytic-marketing-1/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“Designing for measurement combined with agility can increase campaign performance by a factor of five or more.”](https://sms4smile.com/quotes/mark-jeffery/designing-for-measurement-combined-with-agility-can-increase-campaign/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“The overarching best practice is to focus, get early wins to build trust, and build momentum based on these wins.”](https://sms4smile.com/quotes/mark-jeffery/the-overarching-best-practice-is-to-focus-get-early-wins-to-build/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“You have to have a good marketing and business strategy, but this is not enough. You need sound work processes that monitor all marketing…](https://sms4smile.com/quotes/mark-jeffery/you-have-to-have-a-good-marketing-and-business-strategy-but-this-is/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“Shortly after a visit to a Harrah’s, customers who exceeded a minimum CLTV received targeted marketing offers to incent cross-market play, and the higher…](https://sms4smile.com/quotes/mark-jeffery/shortly-after-a-visit-to-a-harrah-s-customers-who-exceeded-a-minimum/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“Successful CMOs make efforts to develop a synergistic partnership with other members of the senior executive team.”](https://sms4smile.com/quotes/mark-jeffery/successful-cmos-make-efforts-to-develop-a-synergistic-partnership/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“Demand generation. Marketing to drive sales in the short term. Think coupons, sales, limited time offers, etc.”](https://sms4smile.com/quotes/mark-jeffery/demand-generation-marketing-to-drive-sales-in-the-short-term-think/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“The laggards spend more on demand generation marketing, whereas the leaders spend more on branding, customer relationships, and infrastructure to support data-driven marketing.”](https://sms4smile.com/quotes/mark-jeffery/the-laggards-spend-more-on-demand-generation-marketing-whereas-the/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“optimizing MCM is not a matter of a “big-bang” initiative but instead involves a deliberate step-by-step process. A phased approach will help keep implementation…](https://sms4smile.com/quotes/mark-jeffery/optimizing-mcm-is-not-a-matter-of-a-big-bang-initiative-but-instead/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

> [“If Harrah’s knew the value of each and every customer, and knew who gambled in multiple geographies, it could target marketing to incent cross-market…](https://sms4smile.com/quotes/mark-jeffery/if-harrah-s-knew-the-value-of-each-and-every-customer-and-knew-who/)

[Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/)

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