---
title: "1 Market New Quotes By Charles Kettering"
description: "1 Market New quotes by Charles Kettering. Plus more from Charles Kettering and more Market New sayings from other authors."
image: "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png"
---

> [The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.](https://sms4smile.com/quotes/charles-kettering/the-simplest-way-to-assure-sales-is-to-keep-changing-the-product-the/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

[Image](https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png)

## More by Charles Kettering

> [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [The sure ways to create new ventures of discovery are to keep an open mind.](https://sms4smile.com/quotes/charles-kettering/the-sure-ways-to-create-new-ventures-of-discovery-are-to-keep-an-open/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf.](https://sms4smile.com/quotes/charles-kettering/if-a-fellow-wants-to-be-nobody-in-the-business-world-let-him-neglect/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.](https://sms4smile.com/quotes/charles-kettering/every-time-you-tear-a-leaf-off-a-calendar-you-present-a-new-place-for/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Great steps in human progress are made by things that don't work the way philosophy thought they should. If things always worked the way…](https://sms4smile.com/quotes/charles-kettering/great-steps-in-human-progress-are-made-by-things-that-don-t-work-the/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.](https://sms4smile.com/quotes/charles-kettering/education-is-man-s-going-forward-from-cocksure-ignorance-to/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [you must take the problem as it is, and let it be what it wants to be.](https://sms4smile.com/quotes/charles-kettering/you-must-take-the-problem-as-it-is-and-let-it-be-what-it-wants-to-be/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on…](https://sms4smile.com/quotes/charles-kettering/it-is-man-s-destiny-to-ponder-on-the-riddle-of-existence-and-as-a/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [We must look forward to the future as that is where most of us will be spending the rest of our lives.](https://sms4smile.com/quotes/charles-kettering/we-must-look-forward-to-the-future-as-that-is-where-most-of-us-will/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.](https://sms4smile.com/quotes/charles-kettering/there-is-a-great-difference-between-knowing-and-understanding-you-can/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [If I want to stop a research program I can always do it by getting a few experts to sit in on the subject,…](https://sms4smile.com/quotes/charles-kettering/if-i-want-to-stop-a-research-program-i-can-always-do-it-by-getting-a/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [There will always be a frontier where there is an open mind and a willing hand.](https://sms4smile.com/quotes/charles-kettering/there-will-always-be-a-frontier-where-there-is-an-open-mind-and-a/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.](https://sms4smile.com/quotes/charles-kettering/obsolescence-is-a-factor-which-says-that-the-new-thing-i-bring-you-is/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man…](https://sms4smile.com/quotes/charles-kettering/nothing-ever-built-arose-to-touch-the-skies-unless-some-man-dreamed/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [What I believe is that, by proper effort, we make the future almost anything we want to make it.](https://sms4smile.com/quotes/charles-kettering/what-i-believe-is-that-by-proper-effort-we-make-the-future-almost/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/market-new/charles-kettering/#itemlist",
            "name": "1 Market New Quotes By Charles Kettering",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.",
                        "creator": {
                            "@type": "Person",
                            "name": "Charles Kettering"
                        },
                        "url": "https://sms4smile.com/quotes/charles-kettering/the-simplest-way-to-assure-sales-is-to-keep-changing-the-product-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png",
                            "url": "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The simplest way to assure sales is to keep changing the product the market for new things is indefinitely…” — Charles Kettering",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/market-new/charles-kettering/#webpage",
            "url": "https://sms4smile.com/quotes/about/market-new/charles-kettering/",
            "name": "Market New Quotes by Charles Kettering",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/market-new/charles-kettering/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png"
            },
            "description": "1 Market New quotes by Charles Kettering. Plus more from Charles Kettering and more Market New sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/market-new/charles-kettering/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/market-new/charles-kettering/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Market New",
                    "item": "https://sms4smile.com/quotes/about/market-new/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Charles Kettering",
                    "item": "https://sms4smile.com/quotes/about/market-new/charles-kettering/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```