---
title: "1 Market New Quotes By Alistair Croll"
description: "1 Market New quotes by Alistair Croll. Plus more from Alistair Croll and more Market New sayings from other authors."
image: "https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg"
---

> [“sometimes what you need is a new market, not a new product,”](https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

[Image](https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg)

## More by Alistair Croll

> [“This is the reverse Field of Dreams moment: if they come, you will build it.”](https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [ “rebuilt its site to make it load quickly and reliably.\[39\] Ultimately, the makeover landed the site 3–4% more visitors.” ](https://sms4smile.com/quotes/alistair-croll/rebuilt-its-site-to-make-it-load-quickly-and-reliably-39-ultimately/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,…](https://sms4smile.com/quotes/alistair-croll/your-job-isn-t-to-build-a-product-it-s-to-de-risk-a-business-model/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it…](https://sms4smile.com/quotes/alistair-croll/getting-paid-is-in-some-ways-the-ultimate-metric-for-identifying-a/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the…](https://sms4smile.com/quotes/alistair-croll/scaling-is-good-if-it-brings-in-incremental-revenue-but-you-have-to/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers…](https://sms4smile.com/quotes/alistair-croll/qualitative-versus-quantitative-metrics-qualitative-metrics-are/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.”](https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“sometimes what you need is a new market, not a new product,”](https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something…](https://sms4smile.com/quotes/alistair-croll/first-know-your-customer-there-s-no-substitute-for-engaging-with/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make…](https://sms4smile.com/quotes/alistair-croll/if-you-re-going-to-survive-as-a-founder-you-have-to-find-the/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Humans do inspiration; machines do validation.”](https://sms4smile.com/quotes/alistair-croll/humans-do-inspiration-machines-do-validation/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job…](https://sms4smile.com/quotes/alistair-croll/customers-were-so-used-to-that-price-point-that-they-were-skeptical/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,”](https://sms4smile.com/quotes/alistair-croll/people-only-get-really-interesting-when-they-start-to-rattle-the-bars-2/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from…](https://sms4smile.com/quotes/alistair-croll/the-fundamental-kpi-for-stickiness-is-customer-retention-churn-rates/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Recall Sergio Zyman’s definition of marketing (more stuff to more people for”](https://sms4smile.com/quotes/alistair-croll/recall-sergio-zyman-s-definition-of-marketing-more-stuff-to-more/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

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