---
title: "1 Man Pays Quotes By Claude C. Hopkins"
description: "1 Man Pays quotes by Claude C. Hopkins. Plus more from Claude C. Hopkins and more Man Pays sayings from other authors."
image: "https://sms4smile.com/quotes/i/fb1/claude-c-hopkins-11799_advertising_advertising-is-prima-facie-evidence-that_1949852.jpg"
---

> [Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed.…](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-prima-facie-evidence-that-the-man-who-pays-believes/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

[Image](https://sms4smile.com/quotes/i/fb1/claude-c-hopkins-11799_advertising_advertising-is-prima-facie-evidence-that_1949852.jpg)

## More by Claude C. Hopkins

> [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

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