--- title: "16 Make Customers Quotes by 16 authors" description: "Browse 16 Make Customers quotes by 16 authors. Discover the best Make Customers sayings and thoughts." image: "https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg" --- > [Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.](https://sms4smile.com/quotes/emily-weiss/ultimately-we-re-making-and-selling-a-consumer-good-that-needs-to/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) [Image](https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg) > [The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.](https://sms4smile.com/quotes/kevin-stirtz/the-easiest-and-most-powerful-way-to-increase-customer-loyalty-is/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) [Image](https://sms4smile.com/quotes/i/8cc/kevin-stirtz-33610_customer-loyalty_the-easiest-and-most-powerful-way-to-inc_1157668.jpg) > [Make your customers comfortable and they will give you their lives.](https://sms4smile.com/quotes/paul-orfalea/make-your-customers-comfortable-and-they-will-give-you-their-lives/) [Paul Orfalea](https://sms4smile.com/quotes/author/paul-orfalea/) [Image](https://sms4smile.com/quotes/i/2a8/paul-orfalea-23888_business_make-your-customers-comfortable-and-they_128779.png) > [We don't need to take the world by storm. We just need to make our customers happy, and when we do that,…](https://sms4smile.com/quotes/glenn-kelman/we-don-t-need-to-take-the-world-by-storm-we-just-need-to-make-our/) [Glenn Kelman](https://sms4smile.com/quotes/author/glenn-kelman/) [Image](https://sms4smile.com/quotes/i/160/glenn-kelman-6951_customers_we-don-t-need-to-take-the-world-by-storm_179900.jpg) > [In business, don't make your customers feel you're just after MONEY, but show them you consider QUALITY your first priority.](https://sms4smile.com/quotes/terry-mark/in-business-don-t-make-your-customers-feel-you-re-just-after-money/) [Terry Mark](https://sms4smile.com/quotes/author/terry-mark/) [Image](https://sms4smile.com/quotes/i/54f/terry-mark-87_business_in-business-don-t-make-your-customers-fe_3234125.jpg) > [The true business of every company is to make and keep customers.](https://sms4smile.com/quotes/peter-drucker/the-true-business-of-every-company-is-to-make-and-keep-customers/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) [Image](https://sms4smile.com/quotes/i/7a3/peter-drucker-393_business_the-true-business-of-every-company-is-to_1476996.png) > [“You need three things to create a successful startup: to start with good people, to make something customers actually want, and to…](https://sms4smile.com/quotes/paul-graham/you-need-three-things-to-create-a-successful-startup-to-start-with/) [Paul Graham](https://sms4smile.com/quotes/author/paul-graham/) [Image](https://sms4smile.com/quotes/i/13e/paul-graham-7010_entrepreneurship_you-need-three-things-to-create-a-succes_1928954.jpg) > [I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.](https://sms4smile.com/quotes/nobu-matsuhisa/i-learned-from-my-first-restaurant-make-customers-happy-make-sure-the/) [Nobu Matsuhisa](https://sms4smile.com/quotes/author/nobu-matsuhisa/) [Image](https://sms4smile.com/quotes/i/821/nobu-matsuhisa-8499_again_i-learned-from-my-first-restaurant-make_637433.jpg) > [“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start…](https://sms4smile.com/quotes/seth-godin/do-you-have-the-email-addresses-of-the-20-percent-of-your-customer/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/ca5/seth-godin-152_make-customers_do-you-have-the-email-addresses-of-the-2_2433387.jpg) > [Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like giving discounts, cashback to make…](https://sms4smile.com/quotes/bhavin-turakhia/never-compromise-on-hiring-the-best-talent-build-value-not-valuation/) [Bhavin Turakhia](https://sms4smile.com/quotes/author/bhavin-turakhia/) [Image](https://sms4smile.com/quotes/i/98a/bhavin-turakhia-43572_business_never-compromise-on-hiring-the-best-tale_1274042.jpg) > [We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus…](https://sms4smile.com/quotes/eric-yuan/we-really-don-t-look-at-our-competitors-the-market-is-big-if-you/) [Eric Yuan](https://sms4smile.com/quotes/author/eric-yuan/) [Image](https://sms4smile.com/quotes/i/8bc/eric-yuan-7703_big_we-really-don-t-look-at-our-competitors_2475542.jpg) > [“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives –…](https://sms4smile.com/quotes/mitch-joel/always-remember-this-make-it-about-your-customers-needs-a-great/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) [Image](https://sms4smile.com/quotes/i/a32/mitch-joel-24685_customer_always-remember-this-make-it-about-your_424738.jpg) > [If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the…](https://sms4smile.com/quotes/jeff-bezos/if-you-make-customers-unhappy-in-the-physical-world-they-might-each/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg) > [I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy…](https://sms4smile.com/quotes/tony-hsieh/i-think-maybe-50-years-ago-people-and-businesses-felt-like-they-had/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/ffc/tony-hsieh-6336_actually-living_i-think-maybe-50-years-ago-people-and-bu_1878356.png) > [“So what? This produces a onetime cash windfall from inventory reduction and speeds return on investment, but is it really a revolutionary…](https://sms4smile.com/quotes/james-p-womack/so-what-this-produces-a-onetime-cash-windfall-from-inventory/) [James P. Womack](https://sms4smile.com/quotes/author/james-p-womack/) [Image](https://sms4smile.com/quotes/i/7d1/james-p-womack-12182_investing_so-what-this-produces-a-onetime-cash-win_1451045.jpg) > [The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create…](https://sms4smile.com/quotes/barbara-bund/the-outside-in-discipline-requires-that-you-have-an-explicit-customer/) [Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/) [Image](https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/make-customers/#itemlist", "name": "Make Customers Quotes", "numberOfItems": 16, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.", "creator": { "@type": "Person", "name": "Emily Weiss" }, "url": "https://sms4smile.com/quotes/emily-weiss/ultimately-we-re-making-and-selling-a-consumer-good-that-needs-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg", "url": "https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg", "width": 1080, "height": 1080, "caption": "“Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers…” — Emily Weiss", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.", "creator": { "@type": "Person", "name": "Kevin Stirtz" }, "url": "https://sms4smile.com/quotes/kevin-stirtz/the-easiest-and-most-powerful-way-to-increase-customer-loyalty-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8cc/kevin-stirtz-33610_customer-loyalty_the-easiest-and-most-powerful-way-to-inc_1157668.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8cc/kevin-stirtz-33610_customer-loyalty_the-easiest-and-most-powerful-way-to-inc_1157668.jpg", "url": "https://sms4smile.com/quotes/i/8cc/kevin-stirtz-33610_customer-loyalty_the-easiest-and-most-powerful-way-to-inc_1157668.jpg", "width": 1080, "height": 1080, "caption": "“The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers…” — Kevin Stirtz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Make your customers comfortable and they will give you their lives.", "creator": { "@type": "Person", "name": "Paul Orfalea" }, "url": "https://sms4smile.com/quotes/paul-orfalea/make-your-customers-comfortable-and-they-will-give-you-their-lives/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2a8/paul-orfalea-23888_business_make-your-customers-comfortable-and-they_128779.png", "contentUrl": "https://sms4smile.com/quotes/i/2a8/paul-orfalea-23888_business_make-your-customers-comfortable-and-they_128779.png", "url": "https://sms4smile.com/quotes/i/2a8/paul-orfalea-23888_business_make-your-customers-comfortable-and-they_128779.png", "width": 1080, "height": 1080, "caption": "“Make your customers comfortable and they will give you their lives.” — Paul Orfalea", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "We don't need to take the world by storm. We just need to make our customers happy, and when we do that, the word spreads.", "creator": { "@type": "Person", "name": "Glenn Kelman" }, "url": "https://sms4smile.com/quotes/glenn-kelman/we-don-t-need-to-take-the-world-by-storm-we-just-need-to-make-our/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/160/glenn-kelman-6951_customers_we-don-t-need-to-take-the-world-by-storm_179900.jpg", "contentUrl": "https://sms4smile.com/quotes/i/160/glenn-kelman-6951_customers_we-don-t-need-to-take-the-world-by-storm_179900.jpg", "url": "https://sms4smile.com/quotes/i/160/glenn-kelman-6951_customers_we-don-t-need-to-take-the-world-by-storm_179900.jpg", "width": 1080, "height": 1080, "caption": "“We don't need to take the world by storm. We just need to make our customers happy, and when we do that, the…” — Glenn Kelman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "In business, don't make your customers feel you're just after MONEY, but show them you consider QUALITY your first priority.", "creator": { "@type": "Person", "name": "Terry Mark" }, "url": "https://sms4smile.com/quotes/terry-mark/in-business-don-t-make-your-customers-feel-you-re-just-after-money/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/54f/terry-mark-87_business_in-business-don-t-make-your-customers-fe_3234125.jpg", "contentUrl": "https://sms4smile.com/quotes/i/54f/terry-mark-87_business_in-business-don-t-make-your-customers-fe_3234125.jpg", "url": "https://sms4smile.com/quotes/i/54f/terry-mark-87_business_in-business-don-t-make-your-customers-fe_3234125.jpg", "width": 1080, "height": 1080, "caption": "“In business, don't make your customers feel you're just after MONEY, but show them you consider QUALITY your…” — Terry Mark", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "The true business of every company is to make and keep customers.", "creator": { "@type": "Person", "name": "Peter Drucker" }, "url": "https://sms4smile.com/quotes/peter-drucker/the-true-business-of-every-company-is-to-make-and-keep-customers/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7a3/peter-drucker-393_business_the-true-business-of-every-company-is-to_1476996.png", "contentUrl": "https://sms4smile.com/quotes/i/7a3/peter-drucker-393_business_the-true-business-of-every-company-is-to_1476996.png", "url": "https://sms4smile.com/quotes/i/7a3/peter-drucker-393_business_the-true-business-of-every-company-is-to_1476996.png", "width": 1080, "height": 1080, "caption": "“The true business of every company is to make and keep customers.” — Peter Drucker", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "“You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.”", "creator": { "@type": "Person", "name": "Paul Graham" }, "url": "https://sms4smile.com/quotes/paul-graham/you-need-three-things-to-create-a-successful-startup-to-start-with/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/13e/paul-graham-7010_entrepreneurship_you-need-three-things-to-create-a-succes_1928954.jpg", "contentUrl": "https://sms4smile.com/quotes/i/13e/paul-graham-7010_entrepreneurship_you-need-three-things-to-create-a-succes_1928954.jpg", "url": "https://sms4smile.com/quotes/i/13e/paul-graham-7010_entrepreneurship_you-need-three-things-to-create-a-succes_1928954.jpg", "width": 1080, "height": 1080, "caption": "“You need three things to create a successful startup: to start with good people, to make something customers…” — Paul Graham", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.", "creator": { "@type": "Person", "name": "Nobu Matsuhisa" }, "url": "https://sms4smile.com/quotes/nobu-matsuhisa/i-learned-from-my-first-restaurant-make-customers-happy-make-sure-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/821/nobu-matsuhisa-8499_again_i-learned-from-my-first-restaurant-make_637433.jpg", "contentUrl": "https://sms4smile.com/quotes/i/821/nobu-matsuhisa-8499_again_i-learned-from-my-first-restaurant-make_637433.jpg", "url": "https://sms4smile.com/quotes/i/821/nobu-matsuhisa-8499_again_i-learned-from-my-first-restaurant-make_637433.jpg", "width": 1080, "height": 1080, "caption": "“I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And…” — Nobu Matsuhisa", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/do-you-have-the-email-addresses-of-the-20-percent-of-your-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca5/seth-godin-152_make-customers_do-you-have-the-email-addresses-of-the-2_2433387.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca5/seth-godin-152_make-customers_do-you-have-the-email-addresses-of-the-2_2433387.jpg", "url": "https://sms4smile.com/quotes/i/ca5/seth-godin-152_make-customers_do-you-have-the-email-addresses-of-the-2_2433387.jpg", "width": 1080, "height": 1080, "caption": "“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like giving discounts, cashback to make customers use our product. This way no one can create a sustainable business.", "creator": { "@type": "Person", "name": "Bhavin Turakhia" }, "url": "https://sms4smile.com/quotes/bhavin-turakhia/never-compromise-on-hiring-the-best-talent-build-value-not-valuation/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/98a/bhavin-turakhia-43572_business_never-compromise-on-hiring-the-best-tale_1274042.jpg", "contentUrl": "https://sms4smile.com/quotes/i/98a/bhavin-turakhia-43572_business_never-compromise-on-hiring-the-best-tale_1274042.jpg", "url": "https://sms4smile.com/quotes/i/98a/bhavin-turakhia-43572_business_never-compromise-on-hiring-the-best-tale_1274042.jpg", "width": 1080, "height": 1080, "caption": "“Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like…” — Bhavin Turakhia", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.", "creator": { "@type": "Person", "name": "Eric Yuan" }, "url": "https://sms4smile.com/quotes/eric-yuan/we-really-don-t-look-at-our-competitors-the-market-is-big-if-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8bc/eric-yuan-7703_big_we-really-don-t-look-at-our-competitors_2475542.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8bc/eric-yuan-7703_big_we-really-don-t-look-at-our-competitors_2475542.jpg", "url": "https://sms4smile.com/quotes/i/8bc/eric-yuan-7703_big_we-really-don-t-look-at-our-competitors_2475542.jpg", "width": 1080, "height": 1080, "caption": "“We really don't look at our competitors. The market is big. If you focus too much on competitors, you can…” — Eric Yuan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives – and in doing so, makes them more naturally aligned with your brand. It’s not about you… it’s about them.”", "creator": { "@type": "Person", "name": "Mitch Joel" }, "url": "https://sms4smile.com/quotes/mitch-joel/always-remember-this-make-it-about-your-customers-needs-a-great/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a32/mitch-joel-24685_customer_always-remember-this-make-it-about-your_424738.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a32/mitch-joel-24685_customer_always-remember-this-make-it-about-your_424738.jpg", "url": "https://sms4smile.com/quotes/i/a32/mitch-joel-24685_customer_always-remember-this-make-it-about-your_424738.jpg", "width": 1080, "height": 1080, "caption": "“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous…” — Mitch Joel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-you-make-customers-unhappy-in-the-physical-world-they-might-each/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg", "url": "https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg", "width": 1080, "height": 1080, "caption": "“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/i-think-maybe-50-years-ago-people-and-businesses-felt-like-they-had/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ffc/tony-hsieh-6336_actually-living_i-think-maybe-50-years-ago-people-and-bu_1878356.png", "contentUrl": "https://sms4smile.com/quotes/i/ffc/tony-hsieh-6336_actually-living_i-think-maybe-50-years-ago-people-and-bu_1878356.png", "url": "https://sms4smile.com/quotes/i/ffc/tony-hsieh-6336_actually-living_i-think-maybe-50-years-ago-people-and-bu_1878356.png", "width": 1080, "height": 1080, "caption": "“I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "“So what? This produces a onetime cash windfall from inventory reduction and speeds return on investment, but is it really a revolutionary achievement? In fact, it is because the ability to design, schedule, and make exactly what the customer wants just when the customer wants it means you can throw away the sales forecast and simply make what customers actually tell you they need.”", "creator": { "@type": "Person", "name": "James P. Womack" }, "url": "https://sms4smile.com/quotes/james-p-womack/so-what-this-produces-a-onetime-cash-windfall-from-inventory/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7d1/james-p-womack-12182_investing_so-what-this-produces-a-onetime-cash-win_1451045.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7d1/james-p-womack-12182_investing_so-what-this-produces-a-onetime-cash-win_1451045.jpg", "url": "https://sms4smile.com/quotes/i/7d1/james-p-womack-12182_investing_so-what-this-produces-a-onetime-cash-win_1451045.jpg", "width": 1080, "height": 1080, "caption": "“So what? This produces a onetime cash windfall from inventory reduction and speeds return on investment, but…” — James P. Womack", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call \"customer pictures,\" verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.", "creator": { "@type": "Person", "name": "Barbara Bund" }, "url": "https://sms4smile.com/quotes/barbara-bund/the-outside-in-discipline-requires-that-you-have-an-explicit-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg", "url": "https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg", "width": 1080, "height": 1080, "caption": "“The outside-in discipline requires that you have an explicit customer-based reason for everything you do in…” — Barbara Bund", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/make-customers/#webpage", "url": "https://sms4smile.com/quotes/about/make-customers/", "name": "Make Customers Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/make-customers/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/f7d/emily-weiss-5346_consumer_ultimately-we-re-making-and-selling-a-co_390946.jpg" }, "description": "Browse 16 Make Customers quotes by 16 authors. Discover the best Make Customers sayings and thoughts.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/make-customers/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/make-customers/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Make Customers Quotes", "item": "https://sms4smile.com/quotes/about/make-customers/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```