--- title: "1 Lose Sales Quotes By Ben Horowitz" description: "1 Lose Sales quotes by Ben Horowitz. Plus more from Ben Horowitz and more Lose Sales sayings from other authors." image: "https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png" --- > [“We would have won, but the other guys gave the deal away.” “The customer selected us technically and thinks we are the better company, but our competitor just gave the product away. We would never sell so cheaply as it…](https://sms4smile.com/quotes/ben-horowitz/we-would-have-won-but-the-other-guys-gave-the-deal-away-the-customer/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) [Image](https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png) ## More by Ben Horowitz > [There is no silver bullet. There are always options and the options have consequences.](https://sms4smile.com/quotes/ben-horowitz/there-is-no-silver-bullet-there-are-always-options-and-the-options/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.](https://sms4smile.com/quotes/ben-horowitz/groupon-looked-like-a-very-high-valuation-but-any-investment-in-a/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [By far the most difficult skill I learned as a C.E.O. was the ability to manage my own psychology. Organizational design, process design, metrics,…](https://sms4smile.com/quotes/ben-horowitz/by-far-the-most-difficult-skill-i-learned-as-a-c-e-o-was-the-ability/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up…](https://sms4smile.com/quotes/ben-horowitz/the-hard-thing-is-when-those-great-people-develop-a-sense-of/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“As painful as it might be, I knew that we had to get into the broader market in order to understand it well enough…](https://sms4smile.com/quotes/ben-horowitz/as-painful-as-it-might-be-i-knew-that-we-had-to-get-into-the-broader/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“On my grandfather’s tombstone, you will find his favorite Marx quote: “Life is struggle.” I believe that within that quote lies the most important…](https://sms4smile.com/quotes/ben-horowitz/on-my-grandfather-s-tombstone-you-will-find-his-favorite-marx-quote/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“Bill Campbell: "It's not about the money." Ben Horowitz: "What's it about, Bill?" Bill: "It's about the FUCKING money.”](https://sms4smile.com/quotes/ben-horowitz/bill-campbell-it-s-not-about-the-money-ben-horowitz-what-s-it-about/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [When the value of the company clearly has fallen below what its assets are worth, having a shareholder who says, 'Let's get a better…](https://sms4smile.com/quotes/ben-horowitz/when-the-value-of-the-company-clearly-has-fallen-below-what-its/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [One person is never as stupid as a group of people. That's why they have lynch mobs, not lynch individuals.](https://sms4smile.com/quotes/ben-horowitz/one-person-is-never-as-stupid-as-a-group-of-people-that-s-why-they/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“out the right product is the innovator’s job, not the customer’s job.”](https://sms4smile.com/quotes/ben-horowitz/out-the-right-product-is-the-innovator-s-job-not-the-customer-s-job/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can…](https://sms4smile.com/quotes/ben-horowitz/as-companies-move-to-web-based-computing-they-get-a-lot-more-servers/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [Breakthrough ideas usually come from guys who look like they're hallucinating](https://sms4smile.com/quotes/ben-horowitz/breakthrough-ideas-usually-come-from-guys-who-look-like-they-re/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [When screening engineers from other companies, its smart to value engineers from great companies more than those from mediocre companies.](https://sms4smile.com/quotes/ben-horowitz/when-screening-engineers-from-other-companies-its-smart-to-value/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“No matter who you are, you need two kinds of friends in your life. The first kind is one you can call when something…](https://sms4smile.com/quotes/ben-horowitz/no-matter-who-you-are-you-need-two-kinds-of-friends-in-your-life-the/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“The difference between being mediocre and magical is often the difference between letting people take creative risk and holding them too tightly accountable. Accountability…](https://sms4smile.com/quotes/ben-horowitz/the-difference-between-being-mediocre-and-magical-is-often-the/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/#itemlist", "name": "1 Lose Sales Quotes By Ben Horowitz", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“We would have won, but the other guys gave the deal away.” “The customer selected us technically and thinks we are the better company, but our competitor just gave the product away. We would never sell so cheaply as it would hurt our reputation.” Anybody who has ever run an enterprise sales force has heard this lie before. You go into an account, you fight hard, and you lose. The sales rep, not wanting to shine the light on himself, blames the “used car dealer” rep from the other company. The CEO, not wanting to believe that she’s losing product competitiveness, believes the rep. If you hear this lie, try to validate the claim with the actual customer. I’ll bet you can’t.”", "creator": { "@type": "Person", "name": "Ben Horowitz" }, "url": "https://sms4smile.com/quotes/ben-horowitz/we-would-have-won-but-the-other-guys-gave-the-deal-away-the-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png", "contentUrl": "https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png", "url": "https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png", "width": 1080, "height": 1080, "caption": "“We would have won, but the other guys gave the deal away.” “The customer selected us technically and thinks…” — Ben Horowitz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/#webpage", "url": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/", "name": "Lose Sales Quotes by Ben Horowitz", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/c45/ben-horowitz-1791_business_we-would-have-won-but-the-other-guys-gav_1248016.png" }, "description": "1 Lose Sales quotes by Ben Horowitz. Plus more from Ben Horowitz and more Lose Sales sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Lose Sales", "item": "https://sms4smile.com/quotes/about/lose-sales/" }, { "@type": "ListItem", "position": 5, "name": "Ben Horowitz", "item": "https://sms4smile.com/quotes/about/lose-sales/ben-horowitz/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```