---
title: "1 Looking Wrong Quotes By Jonathan Ive"
description: "1 Looking Wrong quotes by Jonathan Ive. Plus more from Jonathan Ive and more Looking Wrong sayings from other authors."
image: "https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg"
---

> [One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.](https://sms4smile.com/quotes/jonathan-ive/one-of-the-hallmarks-of-the-team-is-this-sense-of-looking-to-be-wrong/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg)

## More by Jonathan Ive

> [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/#itemlist",
            "name": "1 Looking Wrong Quotes By Jonathan Ive",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/one-of-the-hallmarks-of-the-team-is-this-sense-of-looking-to-be-wrong/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg",
                            "url": "https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/#webpage",
            "url": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/",
            "name": "Looking Wrong Quotes by Jonathan Ive",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/f54/jonathan-ive-3015_excited_one-of-the-hallmarks-of-the-team-is-this_2318409.jpg"
            },
            "description": "1 Looking Wrong quotes by Jonathan Ive. Plus more from Jonathan Ive and more Looking Wrong sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Looking Wrong",
                    "item": "https://sms4smile.com/quotes/about/looking-wrong/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Jonathan Ive",
                    "item": "https://sms4smile.com/quotes/about/looking-wrong/jonathan-ive/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```