--- title: "10 Long Quotes By John C. Bogle" description: "10 Long quotes by John C. Bogle. Plus more from John C. Bogle and more Long sayings from other authors." image: "https://sms4smile.com/quotes/i/0a2/john-c-bogle-2199_business_in-the-long-run-investing-is-not-about-m_3091554.jpg" --- > [In the long run, investing is not about markets at all. Investing is about enjoying the returns earned by businesses.](https://sms4smile.com/quotes/john-c-bogle/in-the-long-run-investing-is-not-about-markets-at-all-investing-is/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/0a2/john-c-bogle-2199_business_in-the-long-run-investing-is-not-about-m_3091554.jpg) > [When a door closes, if you look long enough and hard enough, if you're strong enough, you'll find a window that opens.](https://sms4smile.com/quotes/john-c-bogle/when-a-door-closes-if-you-look-long-enough-and-hard-enough-if-you-re/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/933/john-c-bogle-2199_find_when-a-door-closes-if-you-look-long-enou_1120522.jpg) > [The historical data support one conclusion with unusual force: To invest with success, you must be a long-term investor.](https://sms4smile.com/quotes/john-c-bogle/the-historical-data-support-one-conclusion-with-unusual-force-to/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/214/john-c-bogle-2199_conclusion_the-historical-data-support-one-conclusi_1252186.jpg) > [In my long experience, one thing I know is that truth is elusive.](https://sms4smile.com/quotes/john-c-bogle/in-my-long-experience-one-thing-i-know-is-that-truth-is-elusive/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/bac/john-c-bogle-2199_elusive_in-my-long-experience-one-thing-i-know-i_492951.jpg) > [If your fund doesn't last for the long term, how can you invest for the long term?](https://sms4smile.com/quotes/john-c-bogle/if-your-fund-doesn-t-last-for-the-long-term-how-can-you-invest-for/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/d73/john-c-bogle-2199_fund_if-your-fund-doesn-t-last-for-the-long-t_1687594.jpg) > [You know the rule of 72, divide the number into 72, any number you want, and that's how long it will take…](https://sms4smile.com/quotes/john-c-bogle/you-know-the-rule-of-72-divide-the-number-into-72-any-number-you-want/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/7df/john-c-bogle-2199_divides_you-know-the-rule-of-72-divide-the-numbe_2185058.jpg) > [We need a mutual fund industry with both vision and values; a vision of fiduciary duty and shareholder service, and values rooted…](https://sms4smile.com/quotes/john-c-bogle/we-need-a-mutual-fund-industry-with-both-vision-and-values-a-vision/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/b67/john-c-bogle-2199_clients_we-need-a-mutual-fund-industry-with-both_1139501.jpg) > [I was born in an earlier generation and, as a group, my classmates at Blair Academy and Princeton University were as ethical,…](https://sms4smile.com/quotes/john-c-bogle/i-was-born-in-an-earlier-generation-and-as-a-group-my-classmates-at/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/c00/john-c-bogle-2199_cheating_i-was-born-in-an-earlier-generation-and_145101.jpg) > [Sure there are some companies at the margins of our society that probably do that and I think we all have the…](https://sms4smile.com/quotes/john-c-bogle/sure-there-are-some-companies-at-the-margins-of-our-society-that/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/614/john-c-bogle-2199_business_sure-there-are-some-companies-at-the-mar_2187621.jpg) > [We need a federal government commission to study the way our financial services system is working - I believe it is working…](https://sms4smile.com/quotes/john-c-bogle/we-need-a-federal-government-commission-to-study-the-way-our/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) [Image](https://sms4smile.com/quotes/i/cc6/john-c-bogle-2199_believe_we-need-a-federal-government-commission_1759539.jpg) ## Other authors on Long ## More by John C. Bogle > [The basic idea of retirement income is, to me, to get a check, two checks every month, one from your fixed income and one…](https://sms4smile.com/quotes/john-c-bogle/the-basic-idea-of-retirement-income-is-to-me-to-get-a-check-two/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [When you're young, you've got plenty of time to recover from your mistakes.](https://sms4smile.com/quotes/john-c-bogle/when-you-re-young-you-ve-got-plenty-of-time-to-recover-from-your/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [I almost hate to say how proud I am of my career and, most of all, helping folks get the returns they deserve.](https://sms4smile.com/quotes/john-c-bogle/i-almost-hate-to-say-how-proud-i-am-of-my-career-and-most-of-all/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [The Vanguard Experiment was designed to prove that mutual funds could operate independently, and do so in a manner that would directly benefit their…](https://sms4smile.com/quotes/john-c-bogle/the-vanguard-experiment-was-designed-to-prove-that-mutual-funds-could/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [“An investment in knowledge always pays the best interest. Learning is to the Studious, and Riches to the Careful. If a man empties his…](https://sms4smile.com/quotes/john-c-bogle/an-investment-in-knowledge-always-pays-the-best-interest-learning-is/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [I liked the so-called Volcker Rule. I would have separated investment banking and commercial, deposit banking, as we did under the Glass-Steagal Act. I…](https://sms4smile.com/quotes/john-c-bogle/i-liked-the-so-called-volcker-rule-i-would-have-separated-investment/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [We make too much out of past performance, and it's very misleading to investors. It causes them to move money around. They buy a…](https://sms4smile.com/quotes/john-c-bogle/we-make-too-much-out-of-past-performance-and-it-s-very-misleading-to/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [It's very difficult for any particular segment of the stock market to sustain superior performance. The watch word for our financial markets is, "reversion…](https://sms4smile.com/quotes/john-c-bogle/it-s-very-difficult-for-any-particular-segment-of-the-stock-market-to/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [I do think that impact investing is not that effective. Shares go from investor A to investor B, and the company doesn't even know…](https://sms4smile.com/quotes/john-c-bogle/i-do-think-that-impact-investing-is-not-that-effective-shares-go-from/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [I was born in an earlier generation and, as a group, my classmates at Blair Academy and Princeton University were as ethical, straightforward, and…](https://sms4smile.com/quotes/john-c-bogle/i-was-born-in-an-earlier-generation-and-as-a-group-my-classmates-at/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [My only regret about money is that I don't have more to give away.](https://sms4smile.com/quotes/john-c-bogle/my-only-regret-about-money-is-that-i-don-t-have-more-to-give-away/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [U.S. companies are innovative and entrepreneurial.](https://sms4smile.com/quotes/john-c-bogle/u-s-companies-are-innovative-and-entrepreneurial/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [Successful investing is about owning businesses and reaping the huge rewards provided by the dividends and earnings growth of our nation's - and, for…](https://sms4smile.com/quotes/john-c-bogle/successful-investing-is-about-owning-businesses-and-reaping-the-huge/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [Without getting into brothels, there are ethical capitalists the problem is that there aren't enough of them. It is not "just a few bad…](https://sms4smile.com/quotes/john-c-bogle/without-getting-into-brothels-there-are-ethical-capitalists-the/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) > [The average hedge fund manager is going to earn zero per cent in extra return.](https://sms4smile.com/quotes/john-c-bogle/the-average-hedge-fund-manager-is-going-to-earn-zero-per-cent-in/) [John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/long/john-c-bogle/#itemlist", "name": "10 Long Quotes By John C. Bogle", "numberOfItems": 10, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "In the long run, investing is not about markets at all. Investing is about enjoying the returns earned by businesses.", "creator": { "@type": "Person", "name": "John C. 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Bogle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "You know the rule of 72, divide the number into 72, any number you want, and that's how long it will take your money to double.", "creator": { "@type": "Person", "name": "John C. Bogle" }, "url": "https://sms4smile.com/quotes/john-c-bogle/you-know-the-rule-of-72-divide-the-number-into-72-any-number-you-want/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7df/john-c-bogle-2199_divides_you-know-the-rule-of-72-divide-the-numbe_2185058.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7df/john-c-bogle-2199_divides_you-know-the-rule-of-72-divide-the-numbe_2185058.jpg", "url": "https://sms4smile.com/quotes/i/7df/john-c-bogle-2199_divides_you-know-the-rule-of-72-divide-the-numbe_2185058.jpg", "width": 1080, "height": 1080, "caption": "“You know the rule of 72, divide the number into 72, any number you want, and that's how long it will take…” — John C. Bogle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "We need a mutual fund industry with both vision and values; a vision of fiduciary duty and shareholder service, and values rooted in the proven principles of long-term investing and of trusteeship that demands integrity in serving our clients.", "creator": { "@type": "Person", "name": "John C. Bogle" }, "url": "https://sms4smile.com/quotes/john-c-bogle/we-need-a-mutual-fund-industry-with-both-vision-and-values-a-vision/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b67/john-c-bogle-2199_clients_we-need-a-mutual-fund-industry-with-both_1139501.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b67/john-c-bogle-2199_clients_we-need-a-mutual-fund-industry-with-both_1139501.jpg", "url": "https://sms4smile.com/quotes/i/b67/john-c-bogle-2199_clients_we-need-a-mutual-fund-industry-with-both_1139501.jpg", "width": 1080, "height": 1080, "caption": "“We need a mutual fund industry with both vision and values; a vision of fiduciary duty and shareholder…” — John C. Bogle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I was born in an earlier generation and, as a group, my classmates at Blair Academy and Princeton University were as ethical, straightforward, and integrity laden as you could possibly imagine - perhaps not a 100% - but the overwhelming majority. I've been in business a long, long time and I simply cannot imagine seeking out cheating, greedy people.", "creator": { "@type": "Person", "name": "John C. Bogle" }, "url": "https://sms4smile.com/quotes/john-c-bogle/i-was-born-in-an-earlier-generation-and-as-a-group-my-classmates-at/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c00/john-c-bogle-2199_cheating_i-was-born-in-an-earlier-generation-and_145101.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c00/john-c-bogle-2199_cheating_i-was-born-in-an-earlier-generation-and_145101.jpg", "url": "https://sms4smile.com/quotes/i/c00/john-c-bogle-2199_cheating_i-was-born-in-an-earlier-generation-and_145101.jpg", "width": 1080, "height": 1080, "caption": "“I was born in an earlier generation and, as a group, my classmates at Blair Academy and Princeton University…” — John C. Bogle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Sure there are some companies at the margins of our society that probably do that and I think we all have the responsibility as consumers and as investors to avoid them like the plague. If we do, they won't last very long. Doing what's right is the only possible formula for long-term - I emphasize long term - business success.", "creator": { "@type": "Person", "name": "John C. 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Bogle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "We need a federal government commission to study the way our financial services system is working - I believe it is working badly - and we also need more educated investors. There are good long term low-priced mutual funds - my favorite is a total stock market index fund - and bad short term highly priced mutual funds. If investors would get themselves educated, and invest in the former - taking their money out of the latter - we would see some automatic improvements in the system, and see them fairly quickly.", "creator": { "@type": "Person", "name": "John C. 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