--- title: "2 Line Sand Quotes By Jason Fried" description: "2 Line Sand quotes by Jason Fried. Plus more from Jason Fried and more Line Sand sayings from other authors." image: "https://sms4smile.com/quotes/i/d07/jason-fried-2868_line-sand_we-re-willing-to-lose-some-customers-if_425922.jpg" --- > [“We're willing to lose some customers if it means that others love our products intensely. That's our line in the sand.”](https://sms4smile.com/quotes/jason-fried/we-re-willing-to-lose-some-customers-if-it-means-that-others-love-our/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) [Image](https://sms4smile.com/quotes/i/d07/jason-fried-2868_line-sand_we-re-willing-to-lose-some-customers-if_425922.jpg) > [“Draw a line in the sand As you get going, keep in mind why you’re doing what you’re doing. Great businesses have a point of view, not just a product or service. You have to believe in something. You need…](https://sms4smile.com/quotes/jason-fried/draw-a-line-in-the-sand-as-you-get-going-keep-in-mind-why-you-re/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) [Image](https://sms4smile.com/quotes/i/e0d/jason-fried-2868_marketing_draw-a-line-in-the-sand-as-you-get-going_2922473.jpg) ## More by Jason Fried > [“If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”](https://sms4smile.com/quotes/jason-fried/if-no-one-s-upset-by-what-you-re-saying-you-re-probably-not-pushing/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Ironically, you’ll probably get far more done when only half of your workday overlaps with the rest of your team. Instead of spending the…](https://sms4smile.com/quotes/jason-fried/ironically-you-ll-probably-get-far-more-done-when-only-half-of-your/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Also, don’t be timid about your conclusions. Sometimes abandoning what you’re working on is the right move, even if you’ve already put in a…](https://sms4smile.com/quotes/jason-fried/also-don-t-be-timid-about-your-conclusions-sometimes-abandoning-what/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you constantly fret about timing things perfectly, they'll never happen.”](https://sms4smile.com/quotes/jason-fried/if-you-constantly-fret-about-timing-things-perfectly-they-ll-never/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [The best feature of a product should really be the customer service.](https://sms4smile.com/quotes/jason-fried/the-best-feature-of-a-product-should-really-be-the-customer-service/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“remote work has opened the door to a new era of freedom and luxury. A brave new world beyond the industrial-age belief in The…](https://sms4smile.com/quotes/jason-fried/remote-work-has-opened-the-door-to-a-new-era-of-freedom-and-luxury-a/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Smart people in white coats have extensively studied commuting—this supposedly necessary part of our days—and the verdict is in: long commutes make you fat,…](https://sms4smile.com/quotes/jason-fried/smart-people-in-white-coats-have-extensively-studied-commuting-this/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds…](https://sms4smile.com/quotes/jason-fried/policies-are-organizational-scar-tissue-they-are-codified/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“What you do is what matters, not what you think or say or plan.”](https://sms4smile.com/quotes/jason-fried/what-you-do-is-what-matters-not-what-you-think-or-say-or-plan/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.”](https://sms4smile.com/quotes/jason-fried/find-a-judo-solution-one-that-delivers-maximum-efficiency-with/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you…](https://sms4smile.com/quotes/jason-fried/if-you-re-opening-a-hot-dog-stand-you-could-worry-about-the/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“It's easy to shoot down good ideas, interesting policies, or worthwhile experiments by assuming that whatever you decide now needs to work for years…](https://sms4smile.com/quotes/jason-fried/it-s-easy-to-shoot-down-good-ideas-interesting-policies-or-worthwhile/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“pulling seven people away from their work for an hour is worth seven hours of lost productivity.”](https://sms4smile.com/quotes/jason-fried/pulling-seven-people-away-from-their-work-for-an-hour-is-worth-seven/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide…](https://sms4smile.com/quotes/jason-fried/whenever-you-can-swap-let-s-think-about-it-for-let-s-decide-on-it/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“As Sir Richard Branson commented in his ode to working remotely: “To successfully work with other people, you have to trust each other. A…](https://sms4smile.com/quotes/jason-fried/as-sir-richard-branson-commented-in-his-ode-to-working-remotely-to/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/line-sand/jason-fried/#itemlist", "name": "2 Line Sand Quotes By Jason Fried", "numberOfItems": 2, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“We're willing to lose some customers if it means that others love our products intensely. 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(And you’re probably boring, too.) Lots of people hate us because our products do less than the competition’s. They’re insulted when we refuse to include their pet feature. But we’re just as proud of what our products don’t do as we are of what they do. We design them to be simple because we believe most software is too complex: too many features, too many buttons, too much confusion. So we build software that’s the opposite of that. If what we make isn’t right for everyone, that’s OK. We’re willing to lose some customers if it means that others love our products intensely. That’s our line in the sand. When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious. For example, Whole Foods stands for selling the highest quality natural and organic products available. They don’t waste time deciding over and over again what’s appropriate. No one asks, “Should we sell this product that has artificial flavors?” There’s no debate. The answer is clear. That’s why you can’t buy a Coke or a Snickers there. This belief means the food is more expensive at Whole Foods. Some haters even call it Whole Paycheck and make fun of those who shop there. But so what? Whole Foods is doing pretty damn well. Another example is Vinnie’s Sub Shop, just down the street from our office in Chicago. They put this homemade basil oil on subs that’s just perfect. You better show up on time, though. Ask when they close and the woman behind the counter will respond, “We close when the bread runs out.” Really? “Yeah. We get our bread from the bakery down the street early in the morning, when it’s the freshest. Once we run out (usually around two or three p.m.), we close up shop. We could get more bread later in the day, but it’s not as good as the fresh-baked bread in the morning. 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