--- title: "12 Like Quotes By Charles Duhigg" description: "12 Like quotes by Charles Duhigg. Plus more from Charles Duhigg and more Like sayings from other authors." image: "https://sms4smile.com/quotes/i/057/charles-duhigg-1088_familiar_we-like-songs-that-are-familiar-2484362_2484362.png" --- > [We like songs that are familiar.](https://sms4smile.com/quotes/charles-duhigg/we-like-songs-that-are-familiar/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/057/charles-duhigg-1088_familiar_we-like-songs-that-are-familiar-2484362_2484362.png) > [It is almost always a bad idea to use a reverse mortgage to pay for a vacation or to buy a risky…](https://sms4smile.com/quotes/charles-duhigg/it-is-almost-always-a-bad-idea-to-use-a-reverse-mortgage-to-pay-for-a/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/5b1/charles-duhigg-1088_almost_it-is-almost-always-a-bad-idea-to-use-a_1925701.png) > [Like solo sailors venturing into the Southern Ocean, climbers are seduced by risk. The desire to push to a summit or scale…](https://sms4smile.com/quotes/charles-duhigg/like-solo-sailors-venturing-into-the-southern-ocean-climbers-are/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/701/charles-duhigg-1088_brains_like-solo-sailors-venturing-into-the-sou_796017.png) > [Even though it's hard to learn how to back your car out the driveway at first, once it becomes a habit, you…](https://sms4smile.com/quotes/charles-duhigg/even-though-it-s-hard-to-learn-how-to-back-your-car-out-the-driveway/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/4c6/charles-duhigg-1088_about_even-though-it-s-hard-to-learn-how-to-ba_3173364.jpg) > [Fraudulent and improper payments have long bedeviled Medicare, a $466 billion program. In particular, payments for durable medical equipment, like power wheelchairs…](https://sms4smile.com/quotes/charles-duhigg/fraudulent-and-improper-payments-have-long-bedeviled-medicare-a-466/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/5f4/charles-duhigg-1088_billion_fraudulent-and-improper-payments-have-lo_1722153.png) > [It is often difficult to definitively link a specific instance of disease to one particular cause, like water pollution. Even when tests…](https://sms4smile.com/quotes/charles-duhigg/it-is-often-difficult-to-definitively-link-a-specific-instance-of/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cause_it-is-often-difficult-to-definitively-li_775979.png) > [Massachusetts has prohibited most financial advisers from using titles like 'certified senior adviser,' and some of the largest insurers, including MetLife and…](https://sms4smile.com/quotes/charles-duhigg/massachusetts-has-prohibited-most-financial-advisers-from-using/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/b50/charles-duhigg-1088_adviser_massachusetts-has-prohibited-most-financ_1716204.png) > [I think there's a lot of people who right now are worried that people are going down frivolous paths, like inventing new…](https://sms4smile.com/quotes/charles-duhigg/i-think-there-s-a-lot-of-people-who-right-now-are-worried-that-people/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cancer_i-think-there-s-a-lot-of-people-who-righ_1746059.jpg) > [When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our…](https://sms4smile.com/quotes/charles-duhigg/when-marketers-influence-habits-they-influence-peoples-self-identity/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/fec/charles-duhigg-1088_betrayal_when-marketers-influence-habits-they-inf_1793774.jpg) > [As homeowners see the value of their homes decline, they become more likely to delay purchases of the big items - like…](https://sms4smile.com/quotes/charles-duhigg/as-homeowners-see-the-value-of-their-homes-decline-they-become-more/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/a3b/charles-duhigg-1088_american_as-homeowners-see-the-value-of-their-hom_281905.png) > [There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious…](https://sms4smile.com/quotes/charles-duhigg/there-is-a-calculus-it-turns-out-for-mastering-our-subconscious-urges/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/8bd/charles-duhigg-1088_about_there-is-a-calculus-it-turns-out-for-mas_771191.jpg) > [Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at…](https://sms4smile.com/quotes/charles-duhigg/older-consumers-don-t-want-to-be-treated-like-teenagers-what-s-more/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) [Image](https://sms4smile.com/quotes/i/f6a/charles-duhigg-1088_any_older-consumers-don-t-want-to-be-treated_1436962.png) ## Other authors on Like ## More by Charles Duhigg > [“If you want to stop smoking, ask yourself, do you do it because you love nicotine, or because it provides a burst of stimulation,…](https://sms4smile.com/quotes/charles-duhigg/if-you-want-to-stop-smoking-ask-yourself-do-you-do-it-because-you/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“What matters are five key norms,” he told the audience. Teams need to believe that their work is important. Teams need to feel their…](https://sms4smile.com/quotes/charles-duhigg/what-matters-are-five-key-norms-he-told-the-audience-teams-need-to/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [America has always had an apocalyptic strain. Yet it also seems to believe that if, or when, The End comes, it will still come…](https://sms4smile.com/quotes/charles-duhigg/america-has-always-had-an-apocalyptic-strain-yet-it-also-seems-to/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [Bromates are regulated by the Safe Drinking Water Act, but officials are required to test for them only when water leaves a treatment plant.](https://sms4smile.com/quotes/charles-duhigg/bromates-are-regulated-by-the-safe-drinking-water-act-but-officials/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [America is the Saudi Arabia of coal.](https://sms4smile.com/quotes/charles-duhigg/america-is-the-saudi-arabia-of-coal/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left”](https://sms4smile.com/quotes/charles-duhigg/habits-scientists-say-emerge-because-the-brain-is-constantly-looking/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [Between calculated risk and reckless decision-making lies the dividing line between profit and loss.](https://sms4smile.com/quotes/charles-duhigg/between-calculated-risk-and-reckless-decision-making-lies-the/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship…](https://sms4smile.com/quotes/charles-duhigg/older-americans-are-perfect-telemarketing-customers-analysts-say/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized…](https://sms4smile.com/quotes/charles-duhigg/all-our-life-so-far-as-it-has-definite-form-is-but-a-mass-of-habits/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know…](https://sms4smile.com/quotes/charles-duhigg/someday-soon-say-predictive-analytics-experts-it-will-be-possible-for/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“I love Paul O'Neill, but you could not pay me enough to work for him again" one official told me. "the man has never…](https://sms4smile.com/quotes/charles-duhigg/i-love-paul-o-neill-but-you-could-not-pay-me-enough-to-work-for-him/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan”](https://sms4smile.com/quotes/charles-duhigg/the-framework-identify-the-routine-experiment-with-rewards-isolate/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [Barium, which is commonly found in power plant waste and scrubber wastewater, has been linked to heart problems and diseases in other organs.](https://sms4smile.com/quotes/charles-duhigg/barium-which-is-commonly-found-in-power-plant-waste-and-scrubber/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of…](https://sms4smile.com/quotes/charles-duhigg/a-movement-starts-because-of-the-social-habits-of-friendship-and-the/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“In some sense, he said, a community was a giant collection of habits occurring among thousands of people that, depending on how they’re influenced,…](https://sms4smile.com/quotes/charles-duhigg/in-some-sense-he-said-a-community-was-a-giant-collection-of-habits/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/like/charles-duhigg/#itemlist", "name": "12 Like Quotes By Charles Duhigg", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "We like songs that are familiar.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/we-like-songs-that-are-familiar/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/057/charles-duhigg-1088_familiar_we-like-songs-that-are-familiar-2484362_2484362.png", "contentUrl": "https://sms4smile.com/quotes/i/057/charles-duhigg-1088_familiar_we-like-songs-that-are-familiar-2484362_2484362.png", "url": "https://sms4smile.com/quotes/i/057/charles-duhigg-1088_familiar_we-like-songs-that-are-familiar-2484362_2484362.png", "width": 1080, "height": 1080, "caption": "“We like songs that are familiar.” — Charles Duhigg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It is almost always a bad idea to use a reverse mortgage to pay for a vacation or to buy a risky investment, like stocks or deferred annuities.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/it-is-almost-always-a-bad-idea-to-use-a-reverse-mortgage-to-pay-for-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b1/charles-duhigg-1088_almost_it-is-almost-always-a-bad-idea-to-use-a_1925701.png", "contentUrl": "https://sms4smile.com/quotes/i/5b1/charles-duhigg-1088_almost_it-is-almost-always-a-bad-idea-to-use-a_1925701.png", "url": "https://sms4smile.com/quotes/i/5b1/charles-duhigg-1088_almost_it-is-almost-always-a-bad-idea-to-use-a_1925701.png", "width": 1080, "height": 1080, "caption": "“It is almost always a bad idea to use a reverse mortgage to pay for a vacation or to buy a risky investment…” — Charles Duhigg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Like solo sailors venturing into the Southern Ocean, climbers are seduced by risk. 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Even when tests show that drinking water is polluted, it can be hard to pinpoint the source of the contamination.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/it-is-often-difficult-to-definitively-link-a-specific-instance-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cause_it-is-often-difficult-to-definitively-li_775979.png", "contentUrl": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cause_it-is-often-difficult-to-definitively-li_775979.png", "url": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cause_it-is-often-difficult-to-definitively-li_775979.png", "width": 1080, "height": 1080, "caption": "“It is often difficult to definitively link a specific instance of disease to one particular cause, like…” — Charles Duhigg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Massachusetts has prohibited most financial advisers from using titles like 'certified senior adviser,' and some of the largest insurers, including MetLife and Genworth Financial, have similar rules.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/massachusetts-has-prohibited-most-financial-advisers-from-using/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b50/charles-duhigg-1088_adviser_massachusetts-has-prohibited-most-financ_1716204.png", "contentUrl": "https://sms4smile.com/quotes/i/b50/charles-duhigg-1088_adviser_massachusetts-has-prohibited-most-financ_1716204.png", "url": "https://sms4smile.com/quotes/i/b50/charles-duhigg-1088_adviser_massachusetts-has-prohibited-most-financ_1716204.png", "width": 1080, "height": 1080, "caption": "“Massachusetts has prohibited most financial advisers from using titles like 'certified senior adviser,' and…” — Charles Duhigg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I think there's a lot of people who right now are worried that people are going down frivolous paths, like inventing new social networks or new games, instead of inventing the cures for cancer or fundamental technologies that will change the world.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/i-think-there-s-a-lot-of-people-who-right-now-are-worried-that-people/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cancer_i-think-there-s-a-lot-of-people-who-righ_1746059.jpg", "contentUrl": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cancer_i-think-there-s-a-lot-of-people-who-righ_1746059.jpg", "url": "https://sms4smile.com/quotes/i/730/charles-duhigg-1088_cancer_i-think-there-s-a-lot-of-people-who-righ_1746059.jpg", "width": 1080, "height": 1080, "caption": "“I think there's a lot of people who right now are worried that people are going down frivolous paths, like…” — Charles Duhigg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.", "creator": { "@type": "Person", "name": "Charles Duhigg" }, "url": "https://sms4smile.com/quotes/charles-duhigg/when-marketers-influence-habits-they-influence-peoples-self-identity/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fec/charles-duhigg-1088_betrayal_when-marketers-influence-habits-they-inf_1793774.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fec/charles-duhigg-1088_betrayal_when-marketers-influence-habits-they-inf_1793774.jpg", "url": "https://sms4smile.com/quotes/i/fec/charles-duhigg-1088_betrayal_when-marketers-influence-habits-they-inf_1793774.jpg", "width": 1080, "height": 1080, "caption": "“When marketers influence habits, they influence peoples' self-identity. 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