--- title: "12 Lean Quotes By Eric Ries" description: "12 Lean quotes by Eric Ries. Plus more from Eric Ries and more Lean sayings from other authors." image: "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png" --- > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png) > [Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.](https://sms4smile.com/quotes/eric-ries/using-the-lean-startup-approach-companies-can-create-order-not-chaos/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/909/eric-ries-2911_approach_using-the-lean-startup-approach-companie_391698.png) > [Lean thinking defines value as providing benefit to the customer; anything else is waste.](https://sms4smile.com/quotes/eric-ries/lean-thinking-defines-value-as-providing-benefit-to-the-customer/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/421/eric-ries-2911_benefits_lean-thinking-defines-value-as-providing_2983731.png) > [“The Lean Startup is a set of practices for helping entrepreneurs increase their odds of building a successful startup.”](https://sms4smile.com/quotes/eric-ries/the-lean-startup-is-a-set-of-practices-for-helping-entrepreneurs/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/eae/eric-ries-2911_business_the-lean-startup-is-a-set-of-practices-f_660942.png) > [“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.”](https://sms4smile.com/quotes/eric-ries/build-measure-learn-feedback-loop-is-at-the-core-of-the-lean-startup/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/11f/eric-ries-2911_lean_build-measure-learn-feedback-loop-is-at_1500452.png) > [“the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer…](https://sms4smile.com/quotes/eric-ries/the-lean-startup-is-a-new-way-of-looking-at-the-development-of/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/bc9/eric-ries-2911_dreams_the-lean-startup-is-a-new-way-of-looking_1159795.jpg) > [The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they…](https://sms4smile.com/quotes/eric-ries/the-reality-is-the-lean-startup-method-is-not-about-cost-it-is-about/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/e73/eric-ries-2911_about_the-reality-is-the-lean-startup-method-i_513738.png) > [Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines…](https://sms4smile.com/quotes/eric-ries/learning-to-see-waste-and-systematically-eliminate-it-has-allowed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/237/eric-ries-2911_benefits_learning-to-see-waste-and-systematically_1831505.png) > [The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-has-evolved-into-a-movement-that-is-having-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/32e/eric-ries-2911_built_the-lean-startup-has-evolved-into-a-move_2648087.png) > [The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly…](https://sms4smile.com/quotes/eric-ries/the-goal-of-a-startup-is-to-figure-out-the-right-thing-to-build-the/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png) > [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/af0/eric-ries-2911_about_hubspot-has-used-the-lean-startup-method_99286.jpg) > [There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Image](https://sms4smile.com/quotes/i/c27/eric-ries-2911_able_there-s-nothing-wrong-with-raising-ventu_175188.jpg) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [By the time that product is ready to be distributed widely, it will already have established customers.](https://sms4smile.com/quotes/eric-ries/by-the-time-that-product-is-ready-to-be-distributed-widely-it-will/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.…](https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't…](https://sms4smile.com/quotes/eric-ries/except-in-very-narrow-cases-where-there-s-breakthrough-science-that/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“waiting too long to release can lead to the ultimate waste: making something that nobody wants.”](https://sms4smile.com/quotes/eric-ries/waiting-too-long-to-release-can-lead-to-the-ultimate-waste-making/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated…](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Learning is the essential unit of progress for startups.](https://sms4smile.com/quotes/eric-ries/learning-is-the-essential-unit-of-progress-for-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails…](https://sms4smile.com/quotes/eric-ries/a-long-term-reputation-is-only-at-risk-when-companies-engage-in-vocal/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.](https://sms4smile.com/quotes/eric-ries/every-startup-has-a-chance-to-change-the-world-by-bringing-not-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-can-t-forecast-accurately-because-they-are-trying/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.](https://sms4smile.com/quotes/eric-ries/meritocracy-is-a-good-thing-whenever-possibly-people-should-be-judged/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/lean/eric-ries/#itemlist", "name": "12 Lean Quotes By Eric Ries", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The lean startup method is not about cost, it is about speed.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "contentUrl": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "url": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "width": 1080, "height": 1080, "caption": "“The lean startup method is not about cost, it is about speed.” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/using-the-lean-startup-approach-companies-can-create-order-not-chaos/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/909/eric-ries-2911_approach_using-the-lean-startup-approach-companie_391698.png", "contentUrl": "https://sms4smile.com/quotes/i/909/eric-ries-2911_approach_using-the-lean-startup-approach-companie_391698.png", "url": "https://sms4smile.com/quotes/i/909/eric-ries-2911_approach_using-the-lean-startup-approach-companie_391698.png", "width": 1080, "height": 1080, "caption": "“Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Lean thinking defines value as providing benefit to the customer; 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Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-reality-is-the-lean-startup-method-is-not-about-cost-it-is-about/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e73/eric-ries-2911_about_the-reality-is-the-lean-startup-method-i_513738.png", "contentUrl": "https://sms4smile.com/quotes/i/e73/eric-ries-2911_about_the-reality-is-the-lean-startup-method-i_513738.png", "url": "https://sms4smile.com/quotes/i/e73/eric-ries-2911_about_the-reality-is-the-lean-startup-method-i_513738.png", "width": 1080, "height": 1080, "caption": "“The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/learning-to-see-waste-and-systematically-eliminate-it-has-allowed/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/237/eric-ries-2911_benefits_learning-to-see-waste-and-systematically_1831505.png", "contentUrl": "https://sms4smile.com/quotes/i/237/eric-ries-2911_benefits_learning-to-see-waste-and-systematically_1831505.png", "url": "https://sms4smile.com/quotes/i/237/eric-ries-2911_benefits_learning-to-see-waste-and-systematically_1831505.png", "width": 1080, "height": 1080, "caption": "“Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-lean-startup-has-evolved-into-a-movement-that-is-having-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/32e/eric-ries-2911_built_the-lean-startup-has-evolved-into-a-move_2648087.png", "contentUrl": "https://sms4smile.com/quotes/i/32e/eric-ries-2911_built_the-lean-startup-has-evolved-into-a-move_2648087.png", "url": "https://sms4smile.com/quotes/i/32e/eric-ries-2911_built_the-lean-startup-has-evolved-into-a-move_2648087.png", "width": 1080, "height": 1080, "caption": "“The Lean Startup has evolved into a movement that is having a significant impact on how companies are built…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-goal-of-a-startup-is-to-figure-out-the-right-thing-to-build-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "contentUrl": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "url": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "width": 1080, "height": 1080, "caption": "“The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/af0/eric-ries-2911_about_hubspot-has-used-the-lean-startup-method_99286.jpg", "contentUrl": "https://sms4smile.com/quotes/i/af0/eric-ries-2911_about_hubspot-has-used-the-lean-startup-method_99286.jpg", "url": "https://sms4smile.com/quotes/i/af0/eric-ries-2911_about_hubspot-has-used-the-lean-startup-method_99286.jpg", "width": 1080, "height": 1080, "caption": "“HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c27/eric-ries-2911_able_there-s-nothing-wrong-with-raising-ventu_175188.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c27/eric-ries-2911_able_there-s-nothing-wrong-with-raising-ventu_175188.jpg", "url": "https://sms4smile.com/quotes/i/c27/eric-ries-2911_able_there-s-nothing-wrong-with-raising-ventu_175188.jpg", "width": 1080, "height": 1080, "caption": "“There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/lean/eric-ries/#webpage", "url": "https://sms4smile.com/quotes/about/lean/eric-ries/", "name": "Lean Quotes by Eric Ries", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/lean/eric-ries/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png" }, "description": "12 Lean quotes by Eric Ries. 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