---
title: "1 Launch Expensive Quotes by 1 author"
description: "Browse 1 Launch Expensive quotes by 1 author. Discover the best Launch Expensive sayings and thoughts."
image: "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg"
---

> [(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to…](https://sms4smile.com/quotes/kevin-o-leary/on-soft-launches-it-allows-you-to-test-your-assumptions-and-see-which/)

[Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/)

[Image](https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/launch-expensive/#itemlist",
            "name": "Launch Expensive Quotes",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong.  A big hard launch is expensive.  Getting even one thing wrong can force you to go out of business.",
                        "creator": {
                            "@type": "Person",
                            "name": "Kevin O'Leary"
                        },
                        "url": "https://sms4smile.com/quotes/kevin-o-leary/on-soft-launches-it-allows-you-to-test-your-assumptions-and-see-which/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg",
                            "url": "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“(On soft launches) It allows you to test your assumptions and see which ones you got right, and more…” — Kevin O'Leary",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/launch-expensive/#webpage",
            "url": "https://sms4smile.com/quotes/about/launch-expensive/",
            "name": "Launch Expensive Quotes",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/launch-expensive/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg"
            },
            "description": "Browse 1 Launch Expensive quotes by 1 author. Discover the best Launch Expensive sayings and thoughts.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/launch-expensive/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/launch-expensive/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Launch Expensive Quotes",
                    "item": "https://sms4smile.com/quotes/about/launch-expensive/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
