---
title: "22 Knows Quotes By Tim Wu"
description: "22 Knows quotes by Tim Wu. Plus more from Tim Wu and more Knows sayings from other authors."
image: "https://sms4smile.com/quotes/i/647/tim-wu-7845_complicated_you-know-the-only-reason-net-neutrality_2820598.png"
---

> [You know, the only reason net neutrality is controversial is because it's complicated.](https://sms4smile.com/quotes/tim-wu/you-know-the-only-reason-net-neutrality-is-controversial-is-because/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/647/tim-wu-7845_complicated_you-know-the-only-reason-net-neutrality_2820598.png)

> [Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers…](https://sms4smile.com/quotes/tim-wu/every-time-you-click-on-a-like-button-on-another-site-you-ve-told/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/0a1/tim-wu-7845_advertisers_every-time-you-click-on-a-like-button-on_2332700.jpg)

> [I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're…](https://sms4smile.com/quotes/tim-wu/i-m-afraid-when-too-many-people-know-too-much-about-you-it-actually/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/081/tim-wu-7845_afraid_i-m-afraid-when-too-many-people-know-too_602536.png)

> [We already have our phones, but other wearables, and those technologies are going to want to know when you're deciding things and…](https://sms4smile.com/quotes/tim-wu/we-already-have-our-phones-but-other-wearables-and-those-technologies/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/d2e/tim-wu-7845_input_we-already-have-our-phones-but-other-wea_1939327.png)

> [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/ace/tim-wu-7845_always-believe_there-s-always-people-it-doesn-t-take-ma_441160.png)

> [Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content…](https://sms4smile.com/quotes/tim-wu/net-neutrality-is-the-principle-that-the-service-providers-who/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/fe2/tim-wu-7845_access_net-neutrality-is-the-principle-that-the_1861319.png)

> [The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl,…](https://sms4smile.com/quotes/tim-wu/the-holy-grail-of-advertising-has-always-been-advertisement-that/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/3e7/tim-wu-7845_advertisements_the-holy-grail-of-advertising-has-always_1386198.jpg)

> [When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're…](https://sms4smile.com/quotes/tim-wu/when-you-decide-to-like-something-i-mean-you-may-feel-you-re-sort-of/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/915/tim-wu-7845_business_when-you-decide-to-like-something-i-mean_794693.jpg)

> [Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little…](https://sms4smile.com/quotes/tim-wu/wikipedia-a-nonprofit-is-an-enormously-popular-website-but-has/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/73e/tim-wu-7845_advertising_wikipedia-a-nonprofit-is-an-enormously-p_1922377.jpg)

> [In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where…](https://sms4smile.com/quotes/tim-wu/in-the-media-traditional-media-like-print-we-had-boundaries-you-know/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/bd2/tim-wu-7845_ads_in-the-media-traditional-media-like-prin_445829.png)

> [I'm kind of calling for a - I'm not the only one - you know, a revolution of some kind where we…](https://sms4smile.com/quotes/tim-wu/i-m-kind-of-calling-for-a-i-m-not-the-only-one-you-know-a-revolution/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/5e7/tim-wu-7845_calling_i-m-kind-of-calling-for-a-i-m-not-the-on_1814523.png)

> [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png)

> [The Internet, you know, 10 or 15 years ago sort of felt like the wild West. You could go out there and…](https://sms4smile.com/quotes/tim-wu/the-internet-you-know-10-or-15-years-ago-sort-of-felt-like-the-wild/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/da7/tim-wu-7845_disease_the-internet-you-know-10-or-15-years-ago_1260434.jpg)

> [Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers,…](https://sms4smile.com/quotes/tim-wu/facebook-when-it-began-like-google-was-very-resistant-to-advertising/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/f5b/tim-wu-7845_advertising_facebook-when-it-began-like-google-was-v_1230898.jpg)

> [When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking…](https://sms4smile.com/quotes/tim-wu/when-you-think-about-normal-advertising-it-s-just-like-hey-here-s-a/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/ac8/tim-wu-7845_able_when-you-think-about-normal-advertising_952722.jpg)

> [Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very…](https://sms4smile.com/quotes/tim-wu/let-s-say-you-re-someone-s-phone-and-you-notice-that-your-owner-is/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/bba/tim-wu-7845_bits_let-s-say-you-re-someone-s-phone-and-you_2597288.png)

> [Google has you at a very specific mental state that is, looking for something. And what they've always been able to say…](https://sms4smile.com/quotes/tim-wu/google-has-you-at-a-very-specific-mental-state-that-is-looking-for/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/2dc/tim-wu-7845_able_google-has-you-at-a-very-specific-mental_2687345.png)

> [I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a…](https://sms4smile.com/quotes/tim-wu/i-think-year-in-year-out-google-is-starting-to-get-worse-instead-of/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png)

> [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/348/tim-wu-7845_access_google-and-some-of-the-other-sites-youtu_462944.png)

> [I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business…](https://sms4smile.com/quotes/tim-wu/i-don-t-think-anyone-at-google-feels-happy-about-it-but-they-ve-been/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/5c0/tim-wu-7845_advertisers_i-don-t-think-anyone-at-google-feels-hap_663134.png)

> [I am the most concerned that we end up in a situation where your - everything is known about you and so…](https://sms4smile.com/quotes/tim-wu/i-am-the-most-concerned-that-we-end-up-in-a-situation-where-your/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/3c9/tim-wu-7845_company_i-am-the-most-concerned-that-we-end-up-i_757433.png)

> [You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give…](https://sms4smile.com/quotes/tim-wu/you-know-it-s-so-funny-that-the-internet-s-become-a-series-of-traps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

[Image](https://sms4smile.com/quotes/i/d5f/tim-wu-7845_addresses_you-know-it-s-so-funny-that-the-internet_1723921.png)

## Other authors on Knows

## More by Tim Wu

> [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [When you pay for stuff, it has more of your interests in heart.](https://sms4smile.com/quotes/tim-wu/when-you-pay-for-stuff-it-has-more-of-your-interests-in-heart/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [“JUST WHAT IS GOOGLE? In 1902, the New York Telephone Company opened the world’s first school for “telephone girls.” It was an exclusive institution…](https://sms4smile.com/quotes/tim-wu/just-what-is-google-in-1902-the-new-york-telephone-company-opened-the/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so…](https://sms4smile.com/quotes/tim-wu/when-we-speak-of-living-environments-and-their-effects-on-us-then-we/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day…](https://sms4smile.com/quotes/tim-wu/now-he-doesn-t-control-the-media-but-donald-trump-has-been-incredibly/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [The best antidote to the disruptive power of innovation is overregulation.](https://sms4smile.com/quotes/tim-wu/the-best-antidote-to-the-disruptive-power-of-innovation-is/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [“In 1956, two psychologists, Donald Horton and Richard Wohl, would conclude that television’s representation of celebrities was carefully constructed to create an “illusion of…](https://sms4smile.com/quotes/tim-wu/in-1956-two-psychologists-donald-horton-and-richard-wohl-would/)

[tim wu](https://sms4smile.com/quotes/author/tim-wu/)

> [“Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically,”](https://sms4smile.com/quotes/tim-wu/markets-are-born-free-yet-no-sooner-are-they-born-than-some-would-be/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very…](https://sms4smile.com/quotes/tim-wu/i-want-to-say-however-one-thing-our-media-in-america-has-done-which/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were…](https://sms4smile.com/quotes/tim-wu/in-the-media-traditional-media-like-print-we-had-boundaries-you-know/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible.…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [One thing that all the totalitarian states did was make the great leader's face everywhere.](https://sms4smile.com/quotes/tim-wu/one-thing-that-all-the-totalitarian-states-did-was-make-the-great/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

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                        "text": "I'm kind of calling for a - I'm not the only one - you know, a revolution of some kind where we try to take back the web or start something new because, you know, the dominant medium of our time is in a desperate state and it doesn't have to be like that.",
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                        "text": "Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.",
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                        "text": "The Internet, you know, 10 or 15 years ago sort of felt like the wild West. You could go out there and do anything and search for things, and, you know, find out about stuff. Now always in the back of my mind, you know, whether it's email or whatever else, it's like, well, is this going to show up somewhere? Is someone going to keep track of this and, you know, know I was searching for - maybe it's an embarrassing disease, maybe it's a weird hobby?",
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                        "text": "Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.",
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                        "text": "When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.",
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                        "text": "Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very subtly indicating where the local coffee shop is which happens to have paid, you know, whoever makes your phone at the right moment. I think we're in a future where frankly we are possibly facing little tiny bits of manipulation in all of our waking hours, if we don't have that already.",
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                        "text": "Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.",
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                        "text": "I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their demand to increase the payload they deliver in ads increases, they end up degrading and corrupting their own services. And you can see it with Google Maps, you can see it with Google Directions, where somehow Uber is, you know, always one of the options. And it's becoming exactly what they said was what they never wanted, which is a pay-for service where the highest bidder gets the best results.",
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                        "text": "Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.",
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                        "text": "I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.",
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                        "text": "I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.",
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