---
title: "36 Knows Quotes By Steve Jobs"
description: "36 Knows quotes by Steve Jobs. Plus more from Steve Jobs and more Knows sayings from other authors."
image: "https://sms4smile.com/quotes/i/b2e/steve-jobs-307_best-job_don-t-settle-as-with-all-matters-of-the_2674520.jpg"
---

> [Don't settle, as with all matters of the heart you'll know when you find it](https://sms4smile.com/quotes/steve-jobs/don-t-settle-as-with-all-matters-of-the-heart-you-ll-know-when-you/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b2e/steve-jobs-307_best-job_don-t-settle-as-with-all-matters-of-the_2674520.jpg)

> [Unfortunately, people are not rebelling against Microsoft. They don't know any better.](https://sms4smile.com/quotes/steve-jobs/unfortunately-people-are-not-rebelling-against-microsoft-they-don-t/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/163/steve-jobs-307_better-life_unfortunately-people-are-not-rebelling-a_110386.jpg)

> [When we started off we didn't know how to spell software.](https://sms4smile.com/quotes/steve-jobs/when-we-started-off-we-didn-t-know-how-to-spell-software/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f5e/steve-jobs-307_know-how_when-we-started-off-we-didn-t-know-how-t_1360728.jpg)

> [Let them know precisely what you are going to do with their data](https://sms4smile.com/quotes/steve-jobs/let-them-know-precisely-what-you-are-going-to-do-with-their-data/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e82/steve-jobs-307_data_let-them-know-precisely-what-you-are-goi_3215595.jpg)

> [This is a very noisy world, so we have to be very clear what we want them to know about us](https://sms4smile.com/quotes/steve-jobs/this-is-a-very-noisy-world-so-we-have-to-be-very-clear-what-we-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/6f6/steve-jobs-307_clear_this-is-a-very-noisy-world-so-we-have-to_2689986.jpg)

> [It isn't the consumers' job to know what they want.](https://sms4smile.com/quotes/steve-jobs/it-isn-t-the-consumers-job-to-know-what-they-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/38d/steve-jobs-307_consumers_it-isn-t-the-consumers-job-to-know-what_1872567.jpg)

> [I know that living with me was not a bowl of cherries.](https://sms4smile.com/quotes/steve-jobs/i-know-that-living-with-me-was-not-a-bowl-of-cherries/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ceb/steve-jobs-307_bowls_i-know-that-living-with-me-was-not-a-bow_1094323.jpg)

> [It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show…](https://sms4smile.com/quotes/steve-jobs/it-s-really-hard-to-design-products-by-focus-groups-a-lot-of-times/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/97b/steve-jobs-307_best-design_it-s-really-hard-to-design-products-by-f_359255.jpg)

> [You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then…](https://sms4smile.com/quotes/steve-jobs/you-know-you-keep-on-innovating-you-keep-on-making-better-stuff-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4a2/steve-jobs-307_ifs_you-know-you-keep-on-innovating-you-keep_1805399.jpg)

> [This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo,…](https://sms4smile.com/quotes/steve-jobs/this-was-a-very-typical-time-i-was-single-all-you-needed-was-a-cup-of/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/6f2/steve-jobs-307_cup-of-tea_this-was-a-very-typical-time-i-was-singl_1096647.jpg)

> [People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task…](https://sms4smile.com/quotes/steve-jobs/people-don-t-know-what-they-want-until-you-show-it-to-them-that-s-why/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b5d/steve-jobs-307_knows_people-don-t-know-what-they-want-until-y_2856775.jpg)

> [I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.](https://sms4smile.com/quotes/steve-jobs/i-m-the-only-person-i-know-that-s-lost-a-quarter-of-a-billion-dollars/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e96/steve-jobs-307_best-job_i-m-the-only-person-i-know-that-s-lost-a_3096950.jpg)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/828/steve-jobs-307_apples_i-have-always-said-if-there-ever-came-a_29924.jpg)

> [Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.](https://sms4smile.com/quotes/steve-jobs/recruiting-is-hard-it-s-just-finding-the-needles-in-the-haystack-you-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5eb/steve-jobs-307_enough_recruiting-is-hard-it-s-just-finding-the_1662337.jpg)

> [You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and…](https://sms4smile.com/quotes/steve-jobs/you-know-i-ve-got-a-plan-that-could-rescue-apple-i-can-t-say-any-more/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/629/steve-jobs-307_apple_you-know-i-ve-got-a-plan-that-could-resc_286481.jpg)

> [I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted…](https://sms4smile.com/quotes/steve-jobs/i-hate-the-way-people-use-slide-presentations-instead-of-thinking/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/77b/steve-jobs-307_bunch_i-hate-the-way-people-use-slide-presenta_1314018.jpg)

> [I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a…](https://sms4smile.com/quotes/steve-jobs/i-don-t-want-to-fail-of-course-but-even-though-i-didn-t-know-how-bad/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/310/steve-jobs-307_bad-thing_i-don-t-want-to-fail-of-course-but-even_2954922.jpg)

> [So when a good idea comes, you know, part of my job is to move it around, just see what different people…](https://sms4smile.com/quotes/steve-jobs/so-when-a-good-idea-comes-you-know-part-of-my-job-is-to-move-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4fc/steve-jobs-307_arguing_so-when-a-good-idea-comes-you-know-part_133312.jpg)

> [The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you,…](https://sms4smile.com/quotes/steve-jobs/the-thing-that-drives-me-and-my-colleagues-at-both-apple-and-pixar-is/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d4a/steve-jobs-307_apples_the-thing-that-drives-me-and-my-colleagu_2319098.jpg)

> [You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes…](https://sms4smile.com/quotes/steve-jobs/you-know-we-re-constantly-taking-we-don-t-make-most-of-the-food-we/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/2d7/steve-jobs-307_building_you-know-we-re-constantly-taking-we-don_1843116.jpg)

> [I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses…](https://sms4smile.com/quotes/steve-jobs/i-don-t-mind-if-people-don-t-like-me-well-i-might-a-little-but-i/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d65/steve-jobs-307_don-t-like-me_i-don-t-mind-if-people-don-t-like-me-wel_548011.jpg)

> [ I mean, some people say, 'Oh, God, if \[Jobs\] got run over by a bus, Apple would be in trouble.' And, you… ](https://sms4smile.com/quotes/steve-jobs/i-mean-some-people-say-oh-god-if-jobs-got-run-over-by-a-bus-apple/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/38e/steve-jobs-307_apple_i-mean-some-people-say-oh-god-if-jobs-go_2546301.jpg)

> [You have to trust that the dots will somehow connect in your future... The only way to do great work is to…](https://sms4smile.com/quotes/steve-jobs/you-have-to-trust-that-the-dots-will-somehow-connect-in-your-future/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/fc9/steve-jobs-307_believe_you-have-to-trust-that-the-dots-will-som_1033805.jpg)

> [You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of…](https://sms4smile.com/quotes/steve-jobs/you-know-dr-edwin-land-was-a-troublemaker-he-dropped-out-of-harvard/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c4a/steve-jobs-307_art_you-know-dr-edwin-land-was-a-troublemake_922015.jpg)

> [The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and…](https://sms4smile.com/quotes/steve-jobs/the-system-is-that-there-is-no-system-that-doesn-t-mean-we-don-t-have-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/122/steve-jobs-307_ads_the-system-is-that-there-is-no-system-th_3103795.jpg)

> [We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.…](https://sms4smile.com/quotes/steve-jobs/we-don-t-get-a-chance-to-do-that-many-things-and-every-one-should-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/28f/steve-jobs-307_chance_we-don-t-get-a-chance-to-do-that-many-th_720761.jpg)

> [Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead…](https://sms4smile.com/quotes/steve-jobs/believe-things-will-work-out-how-was-i-ever-to-know-that-the-girl-who/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/85c/steve-jobs-307_adventure_believe-things-will-work-out-how-was-i-e_1716697.jpg)

> [Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the…](https://sms4smile.com/quotes/steve-jobs/companies-as-they-grow-to-become-multi-billion-dollar-entities-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/bdd/steve-jobs-307_billions_companies-as-they-grow-to-become-multi-b_1841175.jpg)

> [I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm…](https://sms4smile.com/quotes/steve-jobs/i-know-from-my-own-education-that-if-i-hadn-t-encountered-two-or/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5e8/steve-jobs-307_education_i-know-from-my-own-education-that-if-i-h_1831728.jpg)

> [Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to…](https://sms4smile.com/quotes/steve-jobs/marketing-is-about-values-it-s-a-complicated-and-noisy-world-and-we/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f81/steve-jobs-307_business_marketing-is-about-values-it-s-a-complic_2556968.jpg)

> [What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to…](https://sms4smile.com/quotes/steve-jobs/what-had-been-the-focus-of-my-entire-adult-life-was-gone-and-it-was/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ee1/steve-jobs-307_adult-life_what-had-been-the-focus-of-my-entire-adu_334483.jpg)

> [Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life.…](https://sms4smile.com/quotes/steve-jobs/remembering-that-i-ll-be-dead-soon-is-the-most-important-tool-i-ve-7/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/57a/steve-jobs-307_best-design_remembering-that-i-ll-be-dead-soon-is-th_1896826.jpg)

> [Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview. So, in the…](https://sms4smile.com/quotes/steve-jobs/recruiting-is-hard-it-s-just-finding-the-needles-in-the-haystack-you/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c56/steve-jobs-307_answers_recruiting-is-hard-it-s-just-finding-the_1063117.jpg)

> [I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and…](https://sms4smile.com/quotes/steve-jobs/i-feel-like-somebody-just-punched-me-in-the-stomach-and-knocked-all/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8ca/steve-jobs-307_apples_i-feel-like-somebody-just-punched-me-in_1640456.jpg)

> [When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in……](https://sms4smile.com/quotes/steve-jobs/when-i-went-to-school-it-was-right-after-the-60s-and-before-this/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a00/steve-jobs-307_age_when-i-went-to-school-it-was-right-after_2980254.jpg)

> [I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not…](https://sms4smile.com/quotes/steve-jobs/i-know-you-have-1000-great-ideas-for-things-that-itunes-could-do-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/204/steve-jobs-307_crucial_i-know-you-have-1000-great-ideas-for-thi_1323824.jpg)

## Other authors on Knows

## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.",
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                        "text": "So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.",
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                        "text": "The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.",
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                        "text": "You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we're constantly taking things. It's a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.",
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                        "text": "I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.",
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                        "text": "I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.",
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                        "text": "You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.",
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                        "text": "You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. Polaroid did that for some years, but eventually Dr. Land, one of those brilliant troublemakers, was asked to leave his own company - which is one of the dumbest things I've ever heard of.",
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                        "text": "The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.",
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                        "text": "We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.",
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                        "text": "Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.",
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                        "text": "Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.",
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                        "text": "I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.",
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                        "text": "Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.",
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                        "text": "What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.",
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                        "text": "Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.",
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                        "text": "Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview. So, in the end, it's ultimately based on your gut. How do I feel about this person? What are they like when they're challenged? I ask everybody that: 'Why are you here?' The answers themselves are not what you're looking for. It's the meta-data.",
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