--- title: "20 Knows Quotes By Reid Hoffman" description: "20 Knows quotes by Reid Hoffman. Plus more from Reid Hoffman and more Knows sayings from other authors." image: "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png" --- > [The key thing in any kind of guiding of the business is how do you create a strong organization that is kind…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-in-any-kind-of-guiding-of-the-business-is-how-do-you/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png) > [We understand that most of the middle class doesn't know what to do, doesn't feel like they have economic progress, and \[Hillary…](https://sms4smile.com/quotes/reid-hoffman/we-understand-that-most-of-the-middle-class-doesn-t-know-what-to-do/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/d1c/reid-hoffman-1342_agendas_we-understand-that-most-of-the-middle-cl_310491.jpg) > [I find that the interesting challenges, because there's obvious things where, you know, don't be unethical, don't be evil, you know, don't…](https://sms4smile.com/quotes/reid-hoffman/i-find-that-the-interesting-challenges-because-there-s-obvious-things/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/5f6/reid-hoffman-1342_break_i-find-that-the-interesting-challenges-b_2794744.jpg) > [I was never given this advice, people aren't given this advice, focus on growing and maintaining relationships for your network, and that's…](https://sms4smile.com/quotes/reid-hoffman/i-was-never-given-this-advice-people-aren-t-given-this-advice-focus/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png) > [One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how…](https://sms4smile.com/quotes/reid-hoffman/one-of-the-really-key-things-to-look-at-in-terms-of-crafting-strategy/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png) > [Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind are Wild, Wild,…](https://sms4smile.com/quotes/reid-hoffman/because-in-our-boom-times-everything-is-growing-usually-you-know-the/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/cc5/reid-hoffman-1342_future-growth_because-in-our-boom-times-everything-is_1118295.jpg) > [Everyone, you know, during crises times, is much more focused on, okay, how do we get the boat completely seaworthy, sailing along…](https://sms4smile.com/quotes/reid-hoffman/everyone-you-know-during-crises-times-is-much-more-focused-on-okay/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/103/reid-hoffman-1342_add_everyone-you-know-during-crises-times-is_216259.jpg) > [When you think about being contrarian, you have to think about - how is it that smart people will disagree with me, disagree with…](https://sms4smile.com/quotes/reid-hoffman/when-you-think-about-being-contrarian-you-have-to-think-about-how-is/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/158/reid-hoffman-1342_being-true_when-you-think-about-being-contrarian-yo_2725609.jpg) > [Probably the biggest mistake that I made personally is I knew early on that I wanted to go into start-ups and creating…](https://sms4smile.com/quotes/reid-hoffman/probably-the-biggest-mistake-that-i-made-personally-is-i-knew-early/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/a8b/reid-hoffman-1342_advice_probably-the-biggest-mistake-that-i-made_493510.png) > [Boom and bust cycles are very difficult for businesses because you're hiring a bunch because you're planning for the future. And if…](https://sms4smile.com/quotes/reid-hoffman/boom-and-bust-cycles-are-very-difficult-for-businesses-because-you-re/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/02c/reid-hoffman-1342_be-you_boom-and-bust-cycles-are-very-difficult_1836134.png) > [The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-a-ceo-to-keep-their-head-in-the-game-is-recognize/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg) > [Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think,…](https://sms4smile.com/quotes/reid-hoffman/well-well-run-companies-always-have-a-focus-on-growth-and-the-two/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg) > [When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if,…](https://sms4smile.com/quotes/reid-hoffman/when-thinking-about-how-to-deploy-kind-of-professional-and-social/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg) > [Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is…](https://sms4smile.com/quotes/reid-hoffman/times-of-economic-crises-can-change-what-the-competitive-landscape/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png) > [Most of the ethical dilemmas that I have faced have all been in the category of, you know, I know something and…](https://sms4smile.com/quotes/reid-hoffman/most-of-the-ethical-dilemmas-that-i-have-faced-have-all-been-in-the/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/7d2/reid-hoffman-1342_categories_most-of-the-ethical-dilemmas-that-i-have_3123949.jpg) > [People generally worry about social networking more than they need to. In kind of consumer internet investing and on social and professional…](https://sms4smile.com/quotes/reid-hoffman/people-generally-worry-about-social-networking-more-than-they-need-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/cef/reid-hoffman-1342_consumers_people-generally-worry-about-social-netw_800579.jpg) > [The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire,…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-that-i-find-that-when-you-re-kind-of-in-boom-times-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png) > [Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things…](https://sms4smile.com/quotes/reid-hoffman/managing-risk-is-a-key-variable-frankly-all-aspects-of-life-business/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png) > [The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you…](https://sms4smile.com/quotes/reid-hoffman/the-first-set-of-questions-to-ask-yourself-when-you-re-doing-cost/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/e31/reid-hoffman-1342_ask-yourself_the-first-set-of-questions-to-ask-yourse_1393031.jpg) > [I think we realized the depth of frustration through the current political process. So we said, "OK, we know there's a serious…](https://sms4smile.com/quotes/reid-hoffman/i-think-we-realized-the-depth-of-frustration-through-the-current/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/20f/reid-hoffman-1342_currents_i-think-we-realized-the-depth-of-frustra_1759158.png) ## Other authors on Knows ## More by Reid Hoffman > [As an entrepreneur and investor, I prioritize construction and collaboration. Whether it's a five-person start-up or a global giant, the companies that are most…](https://sms4smile.com/quotes/reid-hoffman/as-an-entrepreneur-and-investor-i-prioritize-construction-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So accuracy really…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [“Stockpiling facts won’t get you anywhere. What will get you somewhere is being able to access the information you need, when you need it.”](https://sms4smile.com/quotes/reid-hoffman/stockpiling-facts-won-t-get-you-anywhere-what-will-get-you-somewhere/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [I think the randomness by Donald Trump's governing, by tweeting, sloganeering, attacking, will create great chaos in the entire market. I think people will…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-randomness-by-donald-trump-s-governing-by-tweeting/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Democracy is always frustrating.](https://sms4smile.com/quotes/reid-hoffman/democracy-is-always-frustrating/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [One of the ways they run forward is by viewing the thing they’re doing as something that’s going to be the whole world.](https://sms4smile.com/quotes/reid-hoffman/one-of-the-ways-they-run-forward-is-by-viewing-the-thing-they-re/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [If you could train an AI to be a Buddhist, it would probably be pretty good.](https://sms4smile.com/quotes/reid-hoffman/if-you-could-train-an-ai-to-be-a-buddhist-it-would-probably-be-pretty/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [It’s actually pretty easy to be contrarian. It’s hard to be contrarian and right.](https://sms4smile.com/quotes/reid-hoffman/it-s-actually-pretty-easy-to-be-contrarian-it-s-hard-to-be-contrarian/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Giving birth to something that could possibly change the lives of millions of people for possibly decades, hundreds of years, whatever the length of…](https://sms4smile.com/quotes/reid-hoffman/giving-birth-to-something-that-could-possibly-change-the-lives-of/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-entrepreneurial-journey-starts-with-jumping-off-a-cliff-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Be persistent, and hang on to your vision. And at the same time, be flexible.](https://sms4smile.com/quotes/reid-hoffman/be-persistent-and-hang-on-to-your-vision-and-at-the-same-time-be/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [First mover Advantage doesn't go to the company that starts up, it goes to the company that scales up](https://sms4smile.com/quotes/reid-hoffman/first-mover-advantage-doesn-t-go-to-the-company-that-starts-up-it/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Before dreaming about the future or marking plans, you need to articulate what you already have going for you - as entrepreneurs do.](https://sms4smile.com/quotes/reid-hoffman/before-dreaming-about-the-future-or-marking-plans-you-need-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The metaphor that I frequently use for entrepreneurship is jumping off a cliff and assembling an airplane plane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-metaphor-that-i-frequently-use-for-entrepreneurship-is-jumping/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [ I think most of \[people\] are not very well educated themselves to understand the Winston Churchill line - democracy is the worst of all… ](https://sms4smile.com/quotes/reid-hoffman/i-think-most-of-people-are-not-very-well-educated-themselves-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/knows/reid-hoffman/#itemlist", "name": "20 Knows Quotes By Reid Hoffman", "numberOfItems": 20, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The key thing in any kind of guiding of the business is how do you create a strong organization that is kind of accelerating into the future. And when you're in trouble, the question is, what are the techniques that you can, you know, trim, refinance, sell, et cetera, in order to get this business back to that characteristic.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-in-any-kind-of-guiding-of-the-business-is-how-do-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "contentUrl": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "url": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "width": 1080, "height": 1080, "caption": "“The key thing in any kind of guiding of the business is how do you create a strong organization that is kind…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "We understand that most of the middle class doesn't know what to do, doesn't feel like they have economic progress, and [Hillary Clinton] goes, \"OK, I realize that's my top agenda item. That's the thing I need to do.\"", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/we-understand-that-most-of-the-middle-class-doesn-t-know-what-to-do/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d1c/reid-hoffman-1342_agendas_we-understand-that-most-of-the-middle-cl_310491.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d1c/reid-hoffman-1342_agendas_we-understand-that-most-of-the-middle-cl_310491.jpg", "url": "https://sms4smile.com/quotes/i/d1c/reid-hoffman-1342_agendas_we-understand-that-most-of-the-middle-cl_310491.jpg", "width": 1080, "height": 1080, "caption": "“We understand that most of the middle class doesn't know what to do, doesn't feel like they have economic…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "I find that the interesting challenges, because there's obvious things where, you know, don't be unethical, don't be evil, you know, don't break the law, don't do immoral things, those are all straightforward and don't create ethical dilemmas. The thing that's interesting is when you actually have multiple interests at stake and you have to kind of navigate your way through it.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-find-that-the-interesting-challenges-because-there-s-obvious-things/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f6/reid-hoffman-1342_break_i-find-that-the-interesting-challenges-b_2794744.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5f6/reid-hoffman-1342_break_i-find-that-the-interesting-challenges-b_2794744.jpg", "url": "https://sms4smile.com/quotes/i/5f6/reid-hoffman-1342_break_i-find-that-the-interesting-challenges-b_2794744.jpg", "width": 1080, "height": 1080, "caption": "“I find that the interesting challenges, because there's obvious things where, you know, don't be unethical…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "I was never given this advice, people aren't given this advice, focus on growing and maintaining relationships for your network, and that's key. And most of the advice tends to be, you know, discover your strengths, build up your resume, get a title, all of that stuff pales in comparison.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-was-never-given-this-advice-people-aren-t-given-this-advice-focus/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "contentUrl": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "url": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "width": 1080, "height": 1080, "caption": "“I was never given this advice, people aren't given this advice, focus on growing and maintaining…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you maximize essentially your liquidity position? Your ability to both take kind of profits and revenues and business and then convert that into a stronger lead. And so those companies that can do that can actually, you know, get a march on their competitors.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/one-of-the-really-key-things-to-look-at-in-terms-of-crafting-strategy/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "contentUrl": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "url": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "width": 1080, "height": 1080, "caption": "“One of the really key things to look at in terms of crafting strategy when you're in an economic crises is…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind are Wild, Wild, West, or land grabs, you know, these sorts of things, in order to make something, you know, kind of to grow into the future and to get all the growth that you need to have. So you tend to hire a lot because you're running fast to the future.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/because-in-our-boom-times-everything-is-growing-usually-you-know-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cc5/reid-hoffman-1342_future-growth_because-in-our-boom-times-everything-is_1118295.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cc5/reid-hoffman-1342_future-growth_because-in-our-boom-times-everything-is_1118295.jpg", "url": "https://sms4smile.com/quotes/i/cc5/reid-hoffman-1342_future-growth_because-in-our-boom-times-everything-is_1118295.jpg", "width": 1080, "height": 1080, "caption": "“Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Everyone, you know, during crises times, is much more focused on, okay, how do we get the boat completely seaworthy, sailing along well, and everything going well? And so as long as you're communicating how the general strategy of the company and how the work they can do to add to that and to make that more successful and the thing that they can contribute to that, that is generally very motivating for employees in crisis times.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/everyone-you-know-during-crises-times-is-much-more-focused-on-okay/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/103/reid-hoffman-1342_add_everyone-you-know-during-crises-times-is_216259.jpg", "contentUrl": "https://sms4smile.com/quotes/i/103/reid-hoffman-1342_add_everyone-you-know-during-crises-times-is_216259.jpg", "url": "https://sms4smile.com/quotes/i/103/reid-hoffman-1342_add_everyone-you-know-during-crises-times-is_216259.jpg", "width": 1080, "height": 1080, "caption": "“Everyone, you know, during crises times, is much more focused on, okay, how do we get the boat completely…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "When you think about being contrarian, you have to think about - how is it that smart people will disagree with me, disagree with me ...from a position of intelligence, and there is something that I know that they don't know, that will actually in fact play out to be true.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/when-you-think-about-being-contrarian-you-have-to-think-about-how-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/158/reid-hoffman-1342_being-true_when-you-think-about-being-contrarian-yo_2725609.jpg", "contentUrl": "https://sms4smile.com/quotes/i/158/reid-hoffman-1342_being-true_when-you-think-about-being-contrarian-yo_2725609.jpg", "url": "https://sms4smile.com/quotes/i/158/reid-hoffman-1342_being-true_when-you-think-about-being-contrarian-yo_2725609.jpg", "width": 1080, "height": 1080, "caption": "“When you think about being contrarian, you have to think about - how is it that smart people will disagree…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Probably the biggest mistake that I made personally is I knew early on that I wanted to go into start-ups and creating kind of software that could help change the lives of millions of people. And basically what I did is I kind of went, okay, well, I need a set of titles and I need a checklist of skills, and I ran through all that, and that wasn't a useless thing, but what I didn't realize, and, you know, and no one gave me the right advice for doing this, is that actually your network, in essentially, is your career.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/probably-the-biggest-mistake-that-i-made-personally-is-i-knew-early/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a8b/reid-hoffman-1342_advice_probably-the-biggest-mistake-that-i-made_493510.png", "contentUrl": "https://sms4smile.com/quotes/i/a8b/reid-hoffman-1342_advice_probably-the-biggest-mistake-that-i-made_493510.png", "url": "https://sms4smile.com/quotes/i/a8b/reid-hoffman-1342_advice_probably-the-biggest-mistake-that-i-made_493510.png", "width": 1080, "height": 1080, "caption": "“Probably the biggest mistake that I made personally is I knew early on that I wanted to go into start-ups…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Boom and bust cycles are very difficult for businesses because you're hiring a bunch because you're planning for the future. And if the future is going to be very big, you need to hire people, or suddenly you go to boom to bust, then all of a sudden, you're kind of battening down the hatches and trying to sail, you know, through the storm, it's a different thing. So part of it is making good decisions about, well, how long is a boom cycle going to be, you know, don't plan on it going forever.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/boom-and-bust-cycles-are-very-difficult-for-businesses-because-you-re/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/02c/reid-hoffman-1342_be-you_boom-and-bust-cycles-are-very-difficult_1836134.png", "contentUrl": "https://sms4smile.com/quotes/i/02c/reid-hoffman-1342_be-you_boom-and-bust-cycles-are-very-difficult_1836134.png", "url": "https://sms4smile.com/quotes/i/02c/reid-hoffman-1342_be-you_boom-and-bust-cycles-are-very-difficult_1836134.png", "width": 1080, "height": 1080, "caption": "“Boom and bust cycles are very difficult for businesses because you're hiring a bunch because you're planning…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-a-ceo-to-keep-their-head-in-the-game-is-recognize/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "url": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "width": 1080, "height": 1080, "caption": "“The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think, tough times, is to make sure that you've covered the basis for when something, you know, essentially things taking longer, bad luck, adversity, other kinds of circumstances may occur. Make sure that you can monitor to win, it's potentially, you know, something is going to go wrong, monitor early enough, and then take appropriate action to essentially counteract that or shift your strategy or plan, even if in fact something is not working out as well as it is.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/well-well-run-companies-always-have-a-focus-on-growth-and-the-two/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "url": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "width": 1080, "height": 1080, "caption": "“Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/when-thinking-about-how-to-deploy-kind-of-professional-and-social/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "contentUrl": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "url": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "width": 1080, "height": 1080, "caption": "“When thinking about how to deploy kind of professional and social networking into your business, it's really…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. During economic crises, the question is, the companies that come out of, you know, that are sailing through that with the best liquidity, both assets on the balance sheet, making money, ability to grow their businesses, get a disproportionate competitive advantage.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/times-of-economic-crises-can-change-what-the-competitive-landscape/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png", "contentUrl": "https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png", "url": "https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png", "width": 1080, "height": 1080, "caption": "“Times of economic crises can change what the competitive landscape looks like, because when, for example…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Most of the ethical dilemmas that I have faced have all been in the category of, you know, I know something and what's my obligation to disclose it. So, for example, you see people make a mistake in the contract that you're making between the businesses and do you disclose it or do you reveal it? And generally speaking, the way that I solve these is I kind of go through a list of, you know, what's the most, what are the obligations and constituencies and in what order?", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/most-of-the-ethical-dilemmas-that-i-have-faced-have-all-been-in-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7d2/reid-hoffman-1342_categories_most-of-the-ethical-dilemmas-that-i-have_3123949.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7d2/reid-hoffman-1342_categories_most-of-the-ethical-dilemmas-that-i-have_3123949.jpg", "url": "https://sms4smile.com/quotes/i/7d2/reid-hoffman-1342_categories_most-of-the-ethical-dilemmas-that-i-have_3123949.jpg", "width": 1080, "height": 1080, "caption": "“Most of the ethical dilemmas that I have faced have all been in the category of, you know, I know something…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "People generally worry about social networking more than they need to. In kind of consumer internet investing and on social and professional networks, I kind of look at time spending and time efficiency. You know, time saving sites. So on time spending sites, things where you play lots of games or that sort of thing, you might worry about a productivity loss if people are spending a lot of time doing that. So if there's a lot of kind of addictive gaming going on during work hours, that won't be as helpful to you.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/people-generally-worry-about-social-networking-more-than-they-need-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cef/reid-hoffman-1342_consumers_people-generally-worry-about-social-netw_800579.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cef/reid-hoffman-1342_consumers_people-generally-worry-about-social-netw_800579.jpg", "url": "https://sms4smile.com/quotes/i/cef/reid-hoffman-1342_consumers_people-generally-worry-about-social-netw_800579.jpg", "width": 1080, "height": 1080, "caption": "“People generally worry about social networking more than they need to. In kind of consumer internet…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire, you know, always maintain very high standards and even if you, you know, can't find enough of, you know, what is typically called A players, then don't hire the people. All right? So, you know, use that as a way of standards.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-that-i-find-that-when-you-re-kind-of-in-boom-times-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "contentUrl": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "url": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "width": 1080, "height": 1080, "caption": "“The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things that most people do in terms of managing risk, that's actually bad thinking, is they think they can manage risk to zero. Everything has some risk to it. You know, you drive your car down the street, a drunk driver may hit you. So what you're doing is you're actually trying to get to an acceptable level of risk.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/managing-risk-is-a-key-variable-frankly-all-aspects-of-life-business/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "contentUrl": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "url": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "width": 1080, "height": 1080, "caption": "“Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-first-set-of-questions-to-ask-yourself-when-you-re-doing-cost/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e31/reid-hoffman-1342_ask-yourself_the-first-set-of-questions-to-ask-yourse_1393031.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e31/reid-hoffman-1342_ask-yourself_the-first-set-of-questions-to-ask-yourse_1393031.jpg", "url": "https://sms4smile.com/quotes/i/e31/reid-hoffman-1342_ask-yourself_the-first-set-of-questions-to-ask-yourse_1393031.jpg", "width": 1080, "height": 1080, "caption": "“The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "I think we realized the depth of frustration through the current political process. So we said, \"OK, we know there's a serious problem here, we know we need to work on it,\" and now it's \"Oh, we need to work on it a lot faster.\"", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-think-we-realized-the-depth-of-frustration-through-the-current/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/20f/reid-hoffman-1342_currents_i-think-we-realized-the-depth-of-frustra_1759158.png", "contentUrl": "https://sms4smile.com/quotes/i/20f/reid-hoffman-1342_currents_i-think-we-realized-the-depth-of-frustra_1759158.png", "url": "https://sms4smile.com/quotes/i/20f/reid-hoffman-1342_currents_i-think-we-realized-the-depth-of-frustra_1759158.png", "width": 1080, "height": 1080, "caption": "“I think we realized the depth of frustration through the current political process. So we said, \"OK, we know…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/knows/reid-hoffman/#webpage", "url": "https://sms4smile.com/quotes/about/knows/reid-hoffman/", "name": "Knows Quotes by Reid Hoffman", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/knows/reid-hoffman/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png" }, "description": "20 Knows quotes by Reid Hoffman. Plus more from Reid Hoffman and more Knows sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/knows/reid-hoffman/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/knows/reid-hoffman/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Knows", "item": "https://sms4smile.com/quotes/about/knows/" }, { "@type": "ListItem", "position": 5, "name": "Reid Hoffman", "item": "https://sms4smile.com/quotes/about/knows/reid-hoffman/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```