--- title: "11 Knows Quotes By David Ogilvy" description: "11 Knows quotes by David Ogilvy. Plus more from David Ogilvy and more Knows sayings from other authors." image: "https://sms4smile.com/quotes/i/9c3/david-ogilvy-1326_accounts_madison-avenue-is-full-of-masochists-who_2716080.png" --- > [Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account…](https://sms4smile.com/quotes/david-ogilvy/madison-avenue-is-full-of-masochists-who-unconsciously-provoke/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/9c3/david-ogilvy-1326_accounts_madison-avenue-is-full-of-masochists-who_2716080.png) > [The only marketers who know what the hell they're doing are those who have worked in sales](https://sms4smile.com/quotes/david-ogilvy/the-only-marketers-who-know-what-the-hell-they-re-doing-are-those-who/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/592/david-ogilvy-1326_hell_the-only-marketers-who-know-what-the-hel_2748260.png) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/c7e/david-ogilvy-1326_bores_the-worst-fault-a-salesman-can-commit-is_128414.png) > [Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read…](https://sms4smile.com/quotes/david-ogilvy/supposing-you-ve-got-an-acute-appendicitis-you-ve-got-to-be-operated/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/f3b/david-ogilvy-1326_anatomy_supposing-you-ve-got-an-acute-appendicit_3204643.png) > [I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not…](https://sms4smile.com/quotes/david-ogilvy/i-have-noticed-that-agencies-which-are-full-of-fun-and-ferment-seem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png) > [I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what…](https://sms4smile.com/quotes/david-ogilvy/i-once-used-the-word-obsolete-in-a-headline-only-to-discover-that-43/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg) > [The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship…](https://sms4smile.com/quotes/david-ogilvy/the-general-advertisers-and-their-agencies-know-almost-nothing-for/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/86f/david-ogilvy-1326_advertisers_the-general-advertisers-and-their-agenci_2662359.jpg) > [Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt…](https://sms4smile.com/quotes/david-ogilvy/viewers-have-a-way-of-remembering-the-celebrity-while-forgetting-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png) > [I have a theory that the best ads come from personal experience. Some of the good ones I have done have really…](https://sms4smile.com/quotes/david-ogilvy/i-have-a-theory-that-the-best-ads-come-from-personal-experience-some-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/e98/david-ogilvy-1326_ads_i-have-a-theory-that-the-best-ads-come-f_2488213.png) > [I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He…](https://sms4smile.com/quotes/david-ogilvy/i-had-a-friend-who-was-the-king-s-surgeon-in-england-one-day-i-asked/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/ed3/david-ogilvy-1326_advertising_i-had-a-friend-who-was-the-king-s-surgeo_1808902.jpg) ## Other authors on Knows ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/knows/david-ogilvy/#itemlist", "name": "11 Knows Quotes By David Ogilvy", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. 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Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c7e/david-ogilvy-1326_bores_the-worst-fault-a-salesman-can-commit-is_128414.png", "contentUrl": "https://sms4smile.com/quotes/i/c7e/david-ogilvy-1326_bores_the-worst-fault-a-salesman-can-commit-is_128414.png", "url": "https://sms4smile.com/quotes/i/c7e/david-ogilvy-1326_bores_the-worst-fault-a-salesman-can-commit-is_128414.png", "width": 1080, "height": 1080, "caption": "“The worst fault a salesman can commit is to be a bore. 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Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/supposing-you-ve-got-an-acute-appendicitis-you-ve-got-to-be-operated/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f3b/david-ogilvy-1326_anatomy_supposing-you-ve-got-an-acute-appendicit_3204643.png", "contentUrl": "https://sms4smile.com/quotes/i/f3b/david-ogilvy-1326_anatomy_supposing-you-ve-got-an-acute-appendicit_3204643.png", "url": "https://sms4smile.com/quotes/i/f3b/david-ogilvy-1326_anatomy_supposing-you-ve-got-an-acute-appendicit_3204643.png", "width": 1080, "height": 1080, "caption": "“Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-have-noticed-that-agencies-which-are-full-of-fun-and-ferment-seem/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "contentUrl": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "url": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "width": 1080, "height": 1080, "caption": "“I have noticed that agencies which are full of fun and ferment seem to create the best advertising. 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In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-once-used-the-word-obsolete-in-a-headline-only-to-discover-that-43/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg", "url": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg", "width": 1080, "height": 1080, "caption": "“I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-general-advertisers-and-their-agencies-know-almost-nothing-for/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/86f/david-ogilvy-1326_advertisers_the-general-advertisers-and-their-agenci_2662359.jpg", "contentUrl": "https://sms4smile.com/quotes/i/86f/david-ogilvy-1326_advertisers_the-general-advertisers-and-their-agenci_2662359.jpg", "url": "https://sms4smile.com/quotes/i/86f/david-ogilvy-1326_advertisers_the-general-advertisers-and-their-agenci_2662359.jpg", "width": 1080, "height": 1080, "caption": "“The general advertisers and their agencies know almost nothing for sure, because they cannot measure the…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. \"One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.\" Not one of my proudest memories.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/viewers-have-a-way-of-remembering-the-celebrity-while-forgetting-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "contentUrl": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "url": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "width": 1080, "height": 1080, "caption": "“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-have-a-theory-that-the-best-ads-come-from-personal-experience-some-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e98/david-ogilvy-1326_ads_i-have-a-theory-that-the-best-ads-come-f_2488213.png", "contentUrl": "https://sms4smile.com/quotes/i/e98/david-ogilvy-1326_ads_i-have-a-theory-that-the-best-ads-come-f_2488213.png", "url": "https://sms4smile.com/quotes/i/e98/david-ogilvy-1326_ads_i-have-a-theory-that-the-best-ads-come-f_2488213.png", "width": 1080, "height": 1080, "caption": "“I have a theory that the best ads come from personal experience. Some of the good ones I have done have…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, \"What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it.\" It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-had-a-friend-who-was-the-king-s-surgeon-in-england-one-day-i-asked/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ed3/david-ogilvy-1326_advertising_i-had-a-friend-who-was-the-king-s-surgeo_1808902.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ed3/david-ogilvy-1326_advertising_i-had-a-friend-who-was-the-king-s-surgeo_1808902.jpg", "url": "https://sms4smile.com/quotes/i/ed3/david-ogilvy-1326_advertising_i-had-a-friend-who-was-the-king-s-surgeo_1808902.jpg", "width": 1080, "height": 1080, "caption": "“I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/knows/david-ogilvy/#webpage", "url": "https://sms4smile.com/quotes/about/knows/david-ogilvy/", "name": "Knows Quotes by David Ogilvy", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/knows/david-ogilvy/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/9c3/david-ogilvy-1326_accounts_madison-avenue-is-full-of-masochists-who_2716080.png" }, "description": "11 Knows quotes by David Ogilvy. 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