--- title: "1 Know Customers Quotes By Simon Sinek" description: "1 Know Customers quotes by Simon Sinek. Plus more from Simon Sinek and more Know Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png" --- > [“If most companies don’t really know why their customers are their customers or why their employees are their employees, then how do they know how to attract more employees and encourage loyalty among those they already have?”](https://sms4smile.com/quotes/simon-sinek/if-most-companies-don-t-really-know-why-their-customers-are-their/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) [Image](https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png) ## More by Simon Sinek > [Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or…](https://sms4smile.com/quotes/simon-sinek/notoriously-outspoken-his-sentences-always-punctuated-with/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served…](https://sms4smile.com/quotes/simon-sinek/when-you-are-with-marines-gathering-to-eat-you-will-notice-that-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence. If…](https://sms4smile.com/quotes/simon-sinek/a-parent-does-not-do-everything-for-their-kid-a-parent-that-does/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.](https://sms4smile.com/quotes/simon-sinek/don-t-wait-for-perfection-before-you-start-start-somewhere-so-you-can/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.](https://sms4smile.com/quotes/simon-sinek/followers-want-to-be-taken-care-of-leaders-want-to-take-care-of/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Goethe, the great nineteenth-century thinker, reportedly summed up, “You can easily judge the character of a man by how he treats those who can…](https://sms4smile.com/quotes/simon-sinek/goethe-the-great-nineteenth-century-thinker-reportedly-summed-up-you/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us.](https://sms4smile.com/quotes/simon-sinek/pursue-the-thing-inside-us-and-others-will-help-us-pursue-the-things/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“When a WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty and inspiration that helped drive the original success. By…](https://sms4smile.com/quotes/simon-sinek/when-a-why-goes-fuzzy-it-becomes-much-more-difficult-to-maintain-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Without the protection of our leaders, everyone outside the inner circle is forced to work alone or in small tribes to protect and advance…](https://sms4smile.com/quotes/simon-sinek/without-the-protection-of-our-leaders-everyone-outside-the-inner/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.](https://sms4smile.com/quotes/simon-sinek/any-great-and-inspiring-leader-or-organization-that-ever-existed-set/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [I try to find, celebrate and teach leaders how to build platforms that will inspire others.](https://sms4smile.com/quotes/simon-sinek/i-try-to-find-celebrate-and-teach-leaders-how-to-build-platforms-that/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.](https://sms4smile.com/quotes/simon-sinek/instead-of-showing-up-to-let-everyone-know-how-great-we-are-show-up/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.](https://sms4smile.com/quotes/simon-sinek/knowledge-is-understanding-based-on-what-has-been-studied-and-learned/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [There's only one of me. With you using the why in the center of your work helps me.](https://sms4smile.com/quotes/simon-sinek/there-s-only-one-of-me-with-you-using-the-why-in-the-center-of-your/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning.…](https://sms4smile.com/quotes/simon-sinek/they-didn-t-examine-the-problem-and-accumulate-data-to-figure-out-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/know-customers/simon-sinek/#itemlist", "name": "1 Know Customers Quotes By Simon Sinek", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“If most companies don’t really know why their customers are their customers or why their employees are their employees, then how do they know how to attract more employees and encourage loyalty among those they already have?”", "creator": { "@type": "Person", "name": "Simon Sinek" }, "url": "https://sms4smile.com/quotes/simon-sinek/if-most-companies-don-t-really-know-why-their-customers-are-their/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png", "contentUrl": "https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png", "url": "https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png", "width": 1080, "height": 1080, "caption": "“If most companies don’t really know why their customers are their customers or why their employees are their…” — Simon Sinek", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/know-customers/simon-sinek/#webpage", "url": "https://sms4smile.com/quotes/about/know-customers/simon-sinek/", "name": "Know Customers Quotes by Simon Sinek", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/know-customers/simon-sinek/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png" }, "description": "1 Know Customers quotes by Simon Sinek. 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