---
title: "1 Know Customers Quotes By Nathan Furr"
description: "1 Know Customers quotes by Nathan Furr. Plus more from Nathan Furr and more Know Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/754/nathan-furr-53844_quote_simplifying-the-product-offering-doesn-t_1552918.jpg"
---

> [“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know the customers so well that you are delivering the exact solution they are looking for.”](https://sms4smile.com/quotes/nathan-furr/simplifying-the-product-offering-doesn-t-mean-that-you-are-taking/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

[Image](https://sms4smile.com/quotes/i/754/nathan-furr-53844_quote_simplifying-the-product-offering-doesn-t_1552918.jpg)

## More by Nathan Furr

> [“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.”](https://sms4smile.com/quotes/nathan-furr/pursuing-a-rapid-experiment-and-finding-out-you-were-wrong-and/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“FIGURE I-1 The innovator’s method”](https://sms4smile.com/quotes/nathan-furr/figure-i-1-the-innovator-s-method/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty…](https://sms4smile.com/quotes/nathan-furr/there-are-two-types-of-uncertainty-that-influence-a-firm-s-ability-to/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know the customers…](https://sms4smile.com/quotes/nathan-furr/simplifying-the-product-offering-doesn-t-mean-that-you-are-taking/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”](https://sms4smile.com/quotes/nathan-furr/products-that-delight-customers-do-the-unexpected-they-solve-a/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Managers tend to start by building solutions, but we emphasize the need to first deeply understand the problem.”](https://sms4smile.com/quotes/nathan-furr/managers-tend-to-start-by-building-solutions-but-we-emphasize-the/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

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