---
title: "17 Know Customers Quotes by 17 authors"
description: "Browse 17 Know Customers quotes by 17 authors. Discover the best Know Customers sayings and thoughts."
image: "https://sms4smile.com/quotes/i/649/kevin-stirtz-33610_business_know-what-your-customers-want-most-and-w_1325916.jpg"
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> [Know what your customers want most and what your company does best. Focus on where those two meet.](https://sms4smile.com/quotes/kevin-stirtz/know-what-your-customers-want-most-and-what-your-company-does-best/)

[Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/)

[Image](https://sms4smile.com/quotes/i/649/kevin-stirtz-33610_business_know-what-your-customers-want-most-and-w_1325916.jpg)

> [“Effective innovators know what customers dream about.”](https://sms4smile.com/quotes/gijs-van-wulfen/effective-innovators-know-what-customers-dream-about/)

[Gijs van Wulfen](https://sms4smile.com/quotes/author/gijs-van-wulfen/)

[Image](https://sms4smile.com/quotes/i/0bc/gijs-van-wulfen-75857_customer-satisfactio_effective-innovators-know-what-customers_3105748.jpg)

> [The only way to know how customers see your business is to look at it through their eyes](https://sms4smile.com/quotes/daniel-r-scoggin/the-only-way-to-know-how-customers-see-your-business-is-to-look-at-it/)

[Daniel R. Scoggin](https://sms4smile.com/quotes/author/daniel-r-scoggin/)

[Image](https://sms4smile.com/quotes/i/88f/daniel-r-scoggin-103462_business_the-only-way-to-know-how-customers-see-y_2191861.png)

> [When you know who your customers are, that can give you an edge on the competition.](https://sms4smile.com/quotes/alain-bouchard/when-you-know-who-your-customers-are-that-can-give-you-an-edge-on-the/)

[Alain Bouchard](https://sms4smile.com/quotes/author/alain-bouchard/)

[Image](https://sms4smile.com/quotes/i/aaf/alain-bouchard-107262_competition_when-you-know-who-your-customers-are-tha_1564889.jpg)

> [We know who are the best doctors, which doctors are performing well. Why are we not giving this know-how to our customers?](https://sms4smile.com/quotes/thomas-buberl/we-know-who-are-the-best-doctors-which-doctors-are-performing-well/)

[Thomas Buberl](https://sms4smile.com/quotes/author/thomas-buberl/)

[Image](https://sms4smile.com/quotes/i/0bb/thomas-buberl-62955_best_we-know-who-are-the-best-doctors-which-d_1621736.jpg)

> [You're the key barrier to your organization's innovation, because you are serious and you believe you know what your customers want.](https://sms4smile.com/quotes/douglas-merrill/you-re-the-key-barrier-to-your-organization-s-innovation-because-you/)

[Douglas Merrill](https://sms4smile.com/quotes/author/douglas-merrill/)

[Image](https://sms4smile.com/quotes/i/c01/douglas-merrill-33788_barriers_you-re-the-key-barrier-to-your-organizat_3051671.png)

> [Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and…](https://sms4smile.com/quotes/marc-benioff/most-of-all-i-discovered-that-in-order-to-succeed-with-a-product-you/)

[Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/)

[Image](https://sms4smile.com/quotes/i/6cb/marc-benioff-5986_build_most-of-all-i-discovered-that-in-order-t_427039.png)

> [The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.](https://sms4smile.com/quotes/jay-baer/the-more-you-know-about-your-customers-the-more-you-can-provide-to/)

[Jay Baer](https://sms4smile.com/quotes/author/jay-baer/)

[Image](https://sms4smile.com/quotes/i/d58/jay-baer-9713_customer_the-more-you-know-about-your-customers-t_2483335.png)

> [I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!](https://sms4smile.com/quotes/niki-lauda/i-always-want-to-know-whether-the-customers-are-satisfied-customer/)

[Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/)

[Image](https://sms4smile.com/quotes/i/7ee/niki-lauda-9419_customer_i-always-want-to-know-whether-the-custom_210623.jpg)

> [You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's…](https://sms4smile.com/quotes/andy-jassy/you-have-to-know-what-your-customers-think-about-your-product-and/)

[Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/)

[Image](https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg)

> [It's nice to be important, but more important to be nice. You don't know who your top customers will be five years…](https://sms4smile.com/quotes/harvey-mackay/it-s-nice-to-be-important-but-more-important-to-be-nice-you-don-t/)

[Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/)

[Image](https://sms4smile.com/quotes/i/549/harvey-mackay-1775_be-nice_it-s-nice-to-be-important-but-more-impor_1598103.png)

> [“There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they…](https://sms4smile.com/quotes/malini-chaudhri/there-are-many-advantages-to-a-customer-centric-approach-but-here-s/)

[Malini Chaudhri](https://sms4smile.com/quotes/author/malini-chaudhri/)

[Image](https://sms4smile.com/quotes/i/551/malini-chaudhri-259132_customer_there-are-many-advantages-to-a-customer_2790737.jpg)

> [“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know…](https://sms4smile.com/quotes/nathan-furr/simplifying-the-product-offering-doesn-t-mean-that-you-are-taking/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

[Image](https://sms4smile.com/quotes/i/754/nathan-furr-53844_quote_simplifying-the-product-offering-doesn-t_1552918.jpg)

> [“If most companies don’t really know why their customers are their customers or why their employees are their employees, then how do…](https://sms4smile.com/quotes/simon-sinek/if-most-companies-don-t-really-know-why-their-customers-are-their/)

[Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/)

[Image](https://sms4smile.com/quotes/i/9f1/simon-sinek-349_customer_if-most-companies-don-t-really-know-why_3006463.png)

> [“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they…](https://sms4smile.com/quotes/alistair-croll/customers-are-people-they-lead-lives-they-have-kids-they-eat-too-much/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

[Image](https://sms4smile.com/quotes/i/66c/alistair-croll-18994_customer_customers-are-people-they-lead-lives-the_2511182.jpg)

> [The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create…](https://sms4smile.com/quotes/barbara-bund/the-outside-in-discipline-requires-that-you-have-an-explicit-customer/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

[Image](https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg)

> [“Traditional sellers think that customers make decisions based on their product, service, or solution differentiators. They get frantic when they lack capabilities…](https://sms4smile.com/quotes/jill-konrath/traditional-sellers-think-that-customers-make-decisions-based-on/)

[Jill Konrath](https://sms4smile.com/quotes/author/jill-konrath/)

[Image](https://sms4smile.com/quotes/i/8ba/jill-konrath-18197_customer_traditional-sellers-think-that-customers_3233660.jpg)

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                        "text": "“There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. Jeff Bezos From 7 insightful quotes to shareholders via letter. 2017”",
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                        "text": "“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know the customers so well that you are delivering the exact solution they are looking for.”",
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                        "text": "“If most companies don’t really know why their customers are their customers or why their employees are their employees, then how do they know how to attract more employees and encourage loyalty among those they already have?”",
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                        "text": "“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored, they watch too much reality TV. If you’re building for some kind of idealized, economically rational buyer, you’ll fail. But if you know your customers, warts and all, and you build things that naturally fit into their lives, they’ll love you.”",
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                        "text": "The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call \"customer pictures,\" verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.",
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                        "text": "“Traditional sellers think that customers make decisions based on their product, service, or solution differentiators. They get frantic when they lack capabilities that competitors have or when their pricing is too high relative to what else is on the market. Today’s seller knows that their products, services, or solutions are simply tools—nothing more. They know that their customers could care less about buying new software or training their staff. They realize that customers invest in their offering because of the outcome they get. That’s why their focus is on business improvement. These top sellers are fully cognizant that their knowledge and expertise are the reasons that customers want to work with them. Traditional sellers don’t have a clue that top sellers know so much more than they do about the market, operations, processes, competition, business goals and objectives, strategic imperatives, and more.”",
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