---
title: "1 Know Customers Quotes By Barbara Bund"
description: "1 Know Customers quotes by Barbara Bund. Plus more from Barbara Bund and more Know Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg"
---

> [The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those…](https://sms4smile.com/quotes/barbara-bund/the-outside-in-discipline-requires-that-you-have-an-explicit-customer/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

[Image](https://sms4smile.com/quotes/i/9af/barbara-bund-56150_discipline_the-outside-in-discipline-requires-that_466506.jpg)

## More by Barbara Bund

> [The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I…](https://sms4smile.com/quotes/barbara-bund/the-outside-in-discipline-requires-that-you-have-an-explicit-customer/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who…](https://sms4smile.com/quotes/barbara-bund/often-very-talented-technical-people-find-it-extraordinarily/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [Business people face increasing pressure from local and global competitors. They face customers who have more and more information about alternatives and more and…](https://sms4smile.com/quotes/barbara-bund/business-people-face-increasing-pressure-from-local-and-global/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [I really hope that more and more companies will become much better at achieving and maintaining outside-in. I hope that we will see more…](https://sms4smile.com/quotes/barbara-bund/i-really-hope-that-more-and-more-companies-will-become-much-better-at/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [The decision-makers should communicate the customer pictures and the logic of the strategies and actions. That communication allows employees throughout the organization to implement…](https://sms4smile.com/quotes/barbara-bund/the-decision-makers-should-communicate-the-customer-pictures-and-the/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal…](https://sms4smile.com/quotes/barbara-bund/often-people-say-they-can-t-base-their-strategies-on-customers/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

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