---
title: "1 Know Customers Quotes By Alistair Croll"
description: "1 Know Customers quotes by Alistair Croll. Plus more from Alistair Croll and more Know Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/66c/alistair-croll-18994_customer_customers-are-people-they-lead-lives-the_2511182.jpg"
---

> [“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored, they watch too much reality TV. If you’re building for some kind of idealized, economically rational…](https://sms4smile.com/quotes/alistair-croll/customers-are-people-they-lead-lives-they-have-kids-they-eat-too-much/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

[Image](https://sms4smile.com/quotes/i/66c/alistair-croll-18994_customer_customers-are-people-they-lead-lives-the_2511182.jpg)

## More by Alistair Croll

> [“This is the reverse Field of Dreams moment: if they come, you will build it.”](https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [ “rebuilt its site to make it load quickly and reliably.\[39\] Ultimately, the makeover landed the site 3–4% more visitors.” ](https://sms4smile.com/quotes/alistair-croll/rebuilt-its-site-to-make-it-load-quickly-and-reliably-39-ultimately/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,…](https://sms4smile.com/quotes/alistair-croll/your-job-isn-t-to-build-a-product-it-s-to-de-risk-a-business-model/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it…](https://sms4smile.com/quotes/alistair-croll/getting-paid-is-in-some-ways-the-ultimate-metric-for-identifying-a/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the…](https://sms4smile.com/quotes/alistair-croll/scaling-is-good-if-it-brings-in-incremental-revenue-but-you-have-to/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers…](https://sms4smile.com/quotes/alistair-croll/qualitative-versus-quantitative-metrics-qualitative-metrics-are/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.”](https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“sometimes what you need is a new market, not a new product,”](https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something…](https://sms4smile.com/quotes/alistair-croll/first-know-your-customer-there-s-no-substitute-for-engaging-with/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make…](https://sms4smile.com/quotes/alistair-croll/if-you-re-going-to-survive-as-a-founder-you-have-to-find-the/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Humans do inspiration; machines do validation.”](https://sms4smile.com/quotes/alistair-croll/humans-do-inspiration-machines-do-validation/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job…](https://sms4smile.com/quotes/alistair-croll/customers-were-so-used-to-that-price-point-that-they-were-skeptical/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,”](https://sms4smile.com/quotes/alistair-croll/people-only-get-really-interesting-when-they-start-to-rattle-the-bars-2/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from…](https://sms4smile.com/quotes/alistair-croll/the-fundamental-kpi-for-stickiness-is-customer-retention-churn-rates/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

> [“Recall Sergio Zyman’s definition of marketing (more stuff to more people for”](https://sms4smile.com/quotes/alistair-croll/recall-sergio-zyman-s-definition-of-marketing-more-stuff-to-more/)

[Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/)

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