--- title: "13 Keys Quotes By Reid Hoffman" description: "13 Keys quotes by Reid Hoffman. Plus more from Reid Hoffman and more Keys sayings from other authors." image: "https://sms4smile.com/quotes/i/f76/reid-hoffman-1342_accuracy_in-software-speed-to-market-speed-to-lea_33388.png" --- > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/f76/reid-hoffman-1342_accuracy_in-software-speed-to-market-speed-to-lea_33388.png) > [The key issue when you're looking at cost cutting is to always plan for the future.](https://sms4smile.com/quotes/reid-hoffman/the-key-issue-when-you-re-looking-at-cost-cutting-is-to-always-plan/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/216/reid-hoffman-1342_cost_the-key-issue-when-you-re-looking-at-cos_1006634.png) > [The key thing for all businesses, and especially of course technology businesses or businesses that employ technology as a key kind of…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-all-businesses-and-especially-of-course-technology/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/6a4/reid-hoffman-1342_advantage_the-key-thing-for-all-businesses-and-esp_469012.png) > [The key thing in any kind of guiding of the business is how do you create a strong organization that is kind…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-in-any-kind-of-guiding-of-the-business-is-how-do-you/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png) > [The key thing is to invest in the future, and what that means is - when you're deploying technology or you're a…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-is-to-invest-in-the-future-and-what-that-means-is-when/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/e12/reid-hoffman-1342_adopting_the-key-thing-is-to-invest-in-the-future_993271.jpg) > [I was never given this advice, people aren't given this advice, focus on growing and maintaining relationships for your network, and that's…](https://sms4smile.com/quotes/reid-hoffman/i-was-never-given-this-advice-people-aren-t-given-this-advice-focus/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png) > [When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if,…](https://sms4smile.com/quotes/reid-hoffman/when-thinking-about-how-to-deploy-kind-of-professional-and-social/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg) > [Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things…](https://sms4smile.com/quotes/reid-hoffman/managing-risk-is-a-key-variable-frankly-all-aspects-of-life-business/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png) > [Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think,…](https://sms4smile.com/quotes/reid-hoffman/well-well-run-companies-always-have-a-focus-on-growth-and-the-two/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg) > [The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire,…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-that-i-find-that-when-you-re-kind-of-in-boom-times-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png) > [I think the right way to do this is just to step up and do it, so I actually think we'll see…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-right-way-to-do-this-is-just-to-step-up-and-do-it-so-i/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png) > [The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-a-ceo-to-keep-their-head-in-the-game-is-recognize/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg) > [One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how…](https://sms4smile.com/quotes/reid-hoffman/one-of-the-really-key-things-to-look-at-in-terms-of-crafting-strategy/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png) ## Other authors on Keys ## More by Reid Hoffman > [As an entrepreneur and investor, I prioritize construction and collaboration. Whether it's a five-person start-up or a global giant, the companies that are most…](https://sms4smile.com/quotes/reid-hoffman/as-an-entrepreneur-and-investor-i-prioritize-construction-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So accuracy really…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [“Stockpiling facts won’t get you anywhere. What will get you somewhere is being able to access the information you need, when you need it.”](https://sms4smile.com/quotes/reid-hoffman/stockpiling-facts-won-t-get-you-anywhere-what-will-get-you-somewhere/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [I think the randomness by Donald Trump's governing, by tweeting, sloganeering, attacking, will create great chaos in the entire market. I think people will…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-randomness-by-donald-trump-s-governing-by-tweeting/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Democracy is always frustrating.](https://sms4smile.com/quotes/reid-hoffman/democracy-is-always-frustrating/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [One of the ways they run forward is by viewing the thing they’re doing as something that’s going to be the whole world.](https://sms4smile.com/quotes/reid-hoffman/one-of-the-ways-they-run-forward-is-by-viewing-the-thing-they-re/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [If you could train an AI to be a Buddhist, it would probably be pretty good.](https://sms4smile.com/quotes/reid-hoffman/if-you-could-train-an-ai-to-be-a-buddhist-it-would-probably-be-pretty/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [It’s actually pretty easy to be contrarian. It’s hard to be contrarian and right.](https://sms4smile.com/quotes/reid-hoffman/it-s-actually-pretty-easy-to-be-contrarian-it-s-hard-to-be-contrarian/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Giving birth to something that could possibly change the lives of millions of people for possibly decades, hundreds of years, whatever the length of…](https://sms4smile.com/quotes/reid-hoffman/giving-birth-to-something-that-could-possibly-change-the-lives-of/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-entrepreneurial-journey-starts-with-jumping-off-a-cliff-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Be persistent, and hang on to your vision. And at the same time, be flexible.](https://sms4smile.com/quotes/reid-hoffman/be-persistent-and-hang-on-to-your-vision-and-at-the-same-time-be/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [First mover Advantage doesn't go to the company that starts up, it goes to the company that scales up](https://sms4smile.com/quotes/reid-hoffman/first-mover-advantage-doesn-t-go-to-the-company-that-starts-up-it/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Before dreaming about the future or marking plans, you need to articulate what you already have going for you - as entrepreneurs do.](https://sms4smile.com/quotes/reid-hoffman/before-dreaming-about-the-future-or-marking-plans-you-need-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The metaphor that I frequently use for entrepreneurship is jumping off a cliff and assembling an airplane plane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-metaphor-that-i-frequently-use-for-entrepreneurship-is-jumping/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [ I think most of \[people\] are not very well educated themselves to understand the Winston Churchill line - democracy is the worst of all… ](https://sms4smile.com/quotes/reid-hoffman/i-think-most-of-people-are-not-very-well-educated-themselves-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/keys/reid-hoffman/#itemlist", "name": "13 Keys Quotes By Reid Hoffman", "numberOfItems": 13, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "In software speed to market, speed to learning is really key. 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And when you're in trouble, the question is, what are the techniques that you can, you know, trim, refinance, sell, et cetera, in order to get this business back to that characteristic.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-in-any-kind-of-guiding-of-the-business-is-how-do-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "contentUrl": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "url": "https://sms4smile.com/quotes/i/23a/reid-hoffman-1342_business_the-key-thing-in-any-kind-of-guiding-of_602418.png", "width": 1080, "height": 1080, "caption": "“The key thing in any kind of guiding of the business is how do you create a strong organization that is kind…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The key thing is to invest in the future, and what that means is - when you're deploying technology or you're a technology business - is to make sure that you're keeping on the innovation cycle, where you're both creating and adopting the new business practices and the new techniques in order to drive your business the right way.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-is-to-invest-in-the-future-and-what-that-means-is-when/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e12/reid-hoffman-1342_adopting_the-key-thing-is-to-invest-in-the-future_993271.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e12/reid-hoffman-1342_adopting_the-key-thing-is-to-invest-in-the-future_993271.jpg", "url": "https://sms4smile.com/quotes/i/e12/reid-hoffman-1342_adopting_the-key-thing-is-to-invest-in-the-future_993271.jpg", "width": 1080, "height": 1080, "caption": "“The key thing is to invest in the future, and what that means is - when you're deploying technology or…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "I was never given this advice, people aren't given this advice, focus on growing and maintaining relationships for your network, and that's key. And most of the advice tends to be, you know, discover your strengths, build up your resume, get a title, all of that stuff pales in comparison.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-was-never-given-this-advice-people-aren-t-given-this-advice-focus/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "contentUrl": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "url": "https://sms4smile.com/quotes/i/5fe/reid-hoffman-1342_advice_i-was-never-given-this-advice-people-are_2389266.png", "width": 1080, "height": 1080, "caption": "“I was never given this advice, people aren't given this advice, focus on growing and maintaining…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/when-thinking-about-how-to-deploy-kind-of-professional-and-social/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "contentUrl": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "url": "https://sms4smile.com/quotes/i/310/reid-hoffman-1342_advantage_when-thinking-about-how-to-deploy-kind-o_641476.jpg", "width": 1080, "height": 1080, "caption": "“When thinking about how to deploy kind of professional and social networking into your business, it's really…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things that most people do in terms of managing risk, that's actually bad thinking, is they think they can manage risk to zero. Everything has some risk to it. You know, you drive your car down the street, a drunk driver may hit you. So what you're doing is you're actually trying to get to an acceptable level of risk.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/managing-risk-is-a-key-variable-frankly-all-aspects-of-life-business/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "contentUrl": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "url": "https://sms4smile.com/quotes/i/e37/reid-hoffman-1342_acceptable_managing-risk-is-a-key-variable-frankly_2617774.png", "width": 1080, "height": 1080, "caption": "“Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think, tough times, is to make sure that you've covered the basis for when something, you know, essentially things taking longer, bad luck, adversity, other kinds of circumstances may occur. Make sure that you can monitor to win, it's potentially, you know, something is going to go wrong, monitor early enough, and then take appropriate action to essentially counteract that or shift your strategy or plan, even if in fact something is not working out as well as it is.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/well-well-run-companies-always-have-a-focus-on-growth-and-the-two/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "url": "https://sms4smile.com/quotes/i/4e8/reid-hoffman-1342_action_well-well-run-companies-always-have-a-fo_1617808.jpg", "width": 1080, "height": 1080, "caption": "“Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire, you know, always maintain very high standards and even if you, you know, can't find enough of, you know, what is typically called A players, then don't hire the people. All right? So, you know, use that as a way of standards.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-that-i-find-that-when-you-re-kind-of-in-boom-times-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "contentUrl": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "url": "https://sms4smile.com/quotes/i/7fa/reid-hoffman-1342_bunch_the-key-thing-that-i-find-that-when-you_1669670.png", "width": 1080, "height": 1080, "caption": "“The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I think the right way to do this is just to step up and do it, so I actually think we'll see more of that over the next coming weeks, because I think they'll say, \"We'd like to be good for business and quiet on politics, but this is too urgent, it is too much of a key crisis in who we are going to become as Americans. We can risk too much, and so we have to step forward.\" And I think you will see more and more people stepping forward, like Howard Schultz, Steve Case and other folks, in order to try to make a difference in this [Donald Trump] election.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-think-the-right-way-to-do-this-is-just-to-step-up-and-do-it-so-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "contentUrl": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "url": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "width": 1080, "height": 1080, "caption": "“I think the right way to do this is just to step up and do it, so I actually think we'll see more of that…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-a-ceo-to-keep-their-head-in-the-game-is-recognize/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "url": "https://sms4smile.com/quotes/i/0cc/reid-hoffman-1342_bad-luck_the-key-thing-for-a-ceo-to-keep-their-he_2903667.jpg", "width": 1080, "height": 1080, "caption": "“The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you maximize essentially your liquidity position? Your ability to both take kind of profits and revenues and business and then convert that into a stronger lead. And so those companies that can do that can actually, you know, get a march on their competitors.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/one-of-the-really-key-things-to-look-at-in-terms-of-crafting-strategy/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "contentUrl": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "url": "https://sms4smile.com/quotes/i/85a/reid-hoffman-1342_ability_one-of-the-really-key-things-to-look-at_918763.png", "width": 1080, "height": 1080, "caption": "“One of the really key things to look at in terms of crafting strategy when you're in an economic crises is…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/keys/reid-hoffman/#webpage", "url": "https://sms4smile.com/quotes/about/keys/reid-hoffman/", "name": "Keys Quotes by Reid Hoffman", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/keys/reid-hoffman/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/f76/reid-hoffman-1342_accuracy_in-software-speed-to-market-speed-to-lea_33388.png" }, "description": "13 Keys quotes by Reid Hoffman. 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