--- title: "6 Invent Quotes By Jeff Bezos" description: "6 Invent quotes by Jeff Bezos. Plus more from Jeff Bezos and more Invent sayings from other authors." image: "https://sms4smile.com/quotes/i/bd6/jeff-bezos-1193_business_as-a-company-one-of-our-greatest-cultura_277358.jpg" --- > [“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to…](https://sms4smile.com/quotes/jeff-bezos/as-a-company-one-of-our-greatest-cultural-strengths-is-accepting-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/bd6/jeff-bezos-1193_business_as-a-company-one-of-our-greatest-cultura_277358.jpg) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a45/jeff-bezos-1193_amazon_we-ve-had-three-big-ideas-at-amazon-that_1046458.jpg) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18-2/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/f75/jeff-bezos-1193_amazon_we-ve-had-three-big-ideas-at-amazon-that_1107797.jpg) > [We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.](https://sms4smile.com/quotes/jeff-bezos/we-innovate-by-starting-with-the-customer-and-working-backwards-that/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/faf/jeff-bezos-1193_backwards_we-innovate-by-starting-with-the-custome_1149527.jpg) > [There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will…](https://sms4smile.com/quotes/jeff-bezos/there-is-no-map-and-charting-a-path-ahead-will-not-be-easy-we-will/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/9ef/jeff-bezos-1193_charting_there-is-no-map-and-charting-a-path-ahea_2032655.jpg) > [I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention…](https://sms4smile.com/quotes/jeff-bezos/i-don-t-think-that-you-can-invent-on-behalf-of-customers-unless-you/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/374/jeff-bezos-1193_behalf_i-don-t-think-that-you-can-invent-on-beh_2962775.jpg) ## Other authors on Invent ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/invent/jeff-bezos/#itemlist", "name": "6 Invent Quotes By Jeff Bezos", "numberOfItems": 6, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.”", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/as-a-company-one-of-our-greatest-cultural-strengths-is-accepting-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bd6/jeff-bezos-1193_business_as-a-company-one-of-our-greatest-cultura_277358.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bd6/jeff-bezos-1193_business_as-a-company-one-of-our-greatest-cultura_277358.jpg", "url": "https://sms4smile.com/quotes/i/bd6/jeff-bezos-1193_business_as-a-company-one-of-our-greatest-cultura_277358.jpg", "width": 1080, "height": 1080, "caption": "“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. 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