---
title: "25 Internet Quotes By John Battelle"
description: "25 Internet quotes by John Battelle. Plus more from John Battelle and more Internet sayings from other authors."
image: "https://sms4smile.com/quotes/i/1a8/john-battelle-7041_fail_the-only-thing-google-has-failed-to-do-s_1647750.png"
---

> [The only thing Google has failed to do, so far, is fail.](https://sms4smile.com/quotes/john-battelle/the-only-thing-google-has-failed-to-do-so-far-is-fail/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/1a8/john-battelle-7041_fail_the-only-thing-google-has-failed-to-do-s_1647750.png)

> [The old internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb.](https://sms4smile.com/quotes/john-battelle/the-old-internet-is-shrinking-and-being-replaced-by-walled-gardens-2/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/c74/john-battelle-7041_garden_the-old-internet-is-shrinking-and-being_3043496.png)

> [Teenagers aren't loyal to much of anything - especially Internet stuff.](https://sms4smile.com/quotes/john-battelle/teenagers-aren-t-loyal-to-much-of-anything-especially-internet-stuff/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/192/john-battelle-7041_anything_teenagers-aren-t-loyal-to-much-of-anythi_2905327.png)

> [I'll admit it: I'm one of those people who has a Google News alert set for my own name.](https://sms4smile.com/quotes/john-battelle/i-ll-admit-it-i-m-one-of-those-people-who-has-a-google-news-alert-set/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/143/john-battelle-7041_admit_i-ll-admit-it-i-m-one-of-those-people-wh_1702902.png)

> [Google+ was, to my mind, all about creating a first-party data connection between Google most important services - search, mail, YouTube, Android/Play,…](https://sms4smile.com/quotes/john-battelle/google-was-to-my-mind-all-about-creating-a-first-party-data/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/879/john-battelle-7041_about_google-was-to-my-mind-all-about-creating_769611.png)

> [Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes…](https://sms4smile.com/quotes/john-battelle/google-is-a-global-rorschach-test-we-see-in-it-what-we-want-to-see/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/611/john-battelle-7041_built_google-is-a-global-rorschach-test-we-see_3020743.jpg)

> [When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit…](https://sms4smile.com/quotes/john-battelle/when-you-break-it-down-yahoo-is-a-very-large-display-advertising/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/41b/john-battelle-7041_advertising_when-you-break-it-down-yahoo-is-a-very-l_1522568.jpg)

> [It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium…](https://sms4smile.com/quotes/john-battelle/it-seems-there-is-no-area-in-our-culture-that-is-not-touched-changed/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/ba2/john-battelle-7041_area_it-seems-there-is-no-area-in-our-culture_1680295.png)

> [The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and…](https://sms4smile.com/quotes/john-battelle/the-web-2-0-world-is-defined-by-new-ways-of-understanding-ourselves/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/eeb/john-battelle-7041_companies_the-web-2-0-world-is-defined-by-new-ways_568022.png)

> [Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do…](https://sms4smile.com/quotes/john-battelle/just-like-the-vcr-opened-the-film-and-tv-industries-to-unimaginable/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/884/john-battelle-7041_companies_just-like-the-vcr-opened-the-film-and-tv_2962966.png)

> [It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year…](https://sms4smile.com/quotes/john-battelle/it-s-become-something-of-a-ritual-every-year-google-publishes-its/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/14b/john-battelle-7041_about_it-s-become-something-of-a-ritual-every_2224501.png)

> [I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part…](https://sms4smile.com/quotes/john-battelle/i-think-facebook-is-an-extraordinarily-important-part-of-the-internet/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/4fa/john-battelle-7041_any_i-think-facebook-is-an-extraordinarily-i_1255506.jpg)

> [The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites,…](https://sms4smile.com/quotes/john-battelle/the-open-web-is-full-of-spam-shady-operators-and-blatant-falsehoods/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/d94/john-battelle-7041_ads_the-open-web-is-full-of-spam-shady-opera_1443417.png)

> [Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method…](https://sms4smile.com/quotes/john-battelle/search-is-now-more-than-a-web-destination-and-a-few-words-plugged/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/ee8/john-battelle-7041_become_search-is-now-more-than-a-web-destinatio_2727143.png)

> [If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're…](https://sms4smile.com/quotes/john-battelle/if-you-re-a-publisher-and-you-forbid-deep-linking-into-your-site-or/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/75f/john-battelle-7041_because_if-you-re-a-publisher-and-you-forbid-dee_796471.png)

> [Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the…](https://sms4smile.com/quotes/john-battelle/ideally-content-should-be-shared-mixed-mashed-and-reposted-it-wants/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/0d7/john-battelle-7041_actually_ideally-content-should-be-shared-mixed-m_759166.jpg)

> [The 'old' Internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb. Sure, Google can crawl Facebook's…](https://sms4smile.com/quotes/john-battelle/the-old-internet-is-shrinking-and-being-replaced-by-walled-gardens/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/ee5/john-battelle-7041_being_the-old-internet-is-shrinking-and-being_1934628.png)

> [I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a…](https://sms4smile.com/quotes/john-battelle/i-ve-always-liked-the-fact-that-anyone-with-a-great-idea-access-to/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/ba3/john-battelle-7041_access_i-ve-always-liked-the-fact-that-anyone-w_1079748.png)

> [When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten,…](https://sms4smile.com/quotes/john-battelle/when-it-broke-out-in-the-mid-1990s-the-web-was-society-s-first-at/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/45c/john-battelle-7041_billions_when-it-broke-out-in-the-mid-1990s-the-w_2417430.jpg)

> [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/4d2/john-battelle-7041_abstract_we-speak-of-software-eating-the-world-th_164979.jpg)

> [Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.](https://sms4smile.com/quotes/john-battelle/search-a-marketing-method-that-didn-t-exist-a-decade-ago-provides-the/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/b01/john-battelle-7041_decades_search-a-marketing-method-that-didn-t-ex_760988.png)

> ['The Victorian Internet' is a must read for anyone interested in the history of technology and in the cycles of hype, boom,…](https://sms4smile.com/quotes/john-battelle/the-victorian-internet-is-a-must-read-for-anyone-interested-in-the/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/dd3/john-battelle-7041_anyone_the-victorian-internet-is-a-must-read-fo_756990.png)

> [In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines…](https://sms4smile.com/quotes/john-battelle/in-short-now-is-google-s-attempt-at-becoming-the-real-time-interface/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/f58/john-battelle-7041_ambitious_in-short-now-is-google-s-attempt-at-beco_1769565.jpg)

> [The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' -…](https://sms4smile.com/quotes/john-battelle/the-largest-issue-with-search-is-that-we-learned-about-it-when-the/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/7df/john-battelle-7041_about_the-largest-issue-with-search-is-that-we_457844.png)

> [Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the…](https://sms4smile.com/quotes/john-battelle/google-now-is-one-of-those-products-that-to-many-users-doesn-t-seem/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

[Image](https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg)

## Other authors on Internet

- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b020/author-rebecca-mackinnon-77802.jpg) Rebecca MacKinnon 77 quotes ](https://sms4smile.com/quotes/about/internet/rebecca-mackinnon/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-tim-bernerslee-90839.jpg) Tim Berners-Lee 54 quotes ](https://sms4smile.com/quotes/about/internet/tim-berners-lee/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-snowden-31935.jpg) Edward Snowden 50 quotes ](https://sms4smile.com/quotes/about/internet/edward-snowden/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bill-gates-17911.jpg) Bill Gates 50 quotes ](https://sms4smile.com/quotes/about/internet/bill-gates/)
- [Vint Cerf 48 quotes](https://sms4smile.com/quotes/about/internet/vint-cerf/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-alia-bhatt-11437.jpg) David Chiles 42 quotes ](https://sms4smile.com/quotes/about/internet/david-chiles/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b009/author-eric-schmidt-33572.jpg) Eric Schmidt 38 quotes ](https://sms4smile.com/quotes/about/internet/eric-schmidt/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b009/author-evgeny-morozov-34381.jpg) Evgeny Morozov 36 quotes ](https://sms4smile.com/quotes/about/internet/evgeny-morozov/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-noam-chomsky-71799.jpg) Noam Chomsky 33 quotes ](https://sms4smile.com/quotes/about/internet/noam-chomsky/)
- [Ajit Pai 27 quotes](https://sms4smile.com/quotes/about/internet/ajit-pai/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-alfred-de-vigny-11271.jpg) Marvin Ammori 26 quotes ](https://sms4smile.com/quotes/about/internet/marvin-ammori/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-alexis-ohanian-11197.jpg) Alexis Ohanian 25 quotes ](https://sms4smile.com/quotes/about/internet/alexis-ohanian/)

## More by John Battelle

> [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

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                        "text": "When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.",
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                        "text": "It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium and message, mass and personal, social and solitary.",
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                        "text": "The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.",
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                        "text": "Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.",
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                        "text": "It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.",
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                        "text": "I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.",
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                        "text": "The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites, most of the web is chock full of popup ads and other interruptive come-ons. It's nearly impossible to find signal in that noise, and the web is in danger of being overrun by all that crap.",
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                        "text": "Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.",
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                        "text": "If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.",
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                        "text": "Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the point of RSS, after all - a technology that has actually been declared dead more often than the lowly display banner.",
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                        "text": "The 'old' Internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb. Sure, Google can crawl Facebook's 'public pages,' but those represent a tiny fraction of the 'pages' on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning.",
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                        "text": "I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a world-beating company simply by standing up code on the Internet and/or leveraging the information and relationship network that is the web. That's how Facebook started, after all.",
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                        "text": "When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten, first thousands, then millions, then hundreds of millions of pages - and on it went, to the billions it now encompasses.",
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                        "text": "We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.",
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                        "text": "In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.",
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                        "text": "The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.",
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                        "text": "Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.",
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