--- title: "21 Innovation Quotes By Walter Isaacson" description: "21 Innovation quotes by Walter Isaacson. Plus more from Walter Isaacson and more Innovation sayings from other authors." image: "https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png" --- > [“You always have to keep pushing to innovate.”](https://sms4smile.com/quotes/walter-isaacson/you-always-have-to-keep-pushing-to-innovate/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png) > [Innovation requires articulation.](https://sms4smile.com/quotes/walter-isaacson/innovation-requires-articulation/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/d5d/walter-isaacson-384_articulation_innovation-requires-articulation-1518179_1518179.png) > [The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked](https://sms4smile.com/quotes/walter-isaacson/the-best-and-most-innovative-products-don-t-always-win-it-s-an/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/fe6/walter-isaacson-384_aesthetic_the-best-and-most-innovative-products-do_1664920.png) > [“In the annals of innovation, new ideas are only part of the equation. Execution is just as important.”](https://sms4smile.com/quotes/walter-isaacson/in-the-annals-of-innovation-new-ideas-are-only-part-of-the-equation/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/a1f/walter-isaacson-384_annals_in-the-annals-of-innovation-new-ideas-ar_453460.png) > [Most innovation comes from people working together, collaborating in teams.](https://sms4smile.com/quotes/walter-isaacson/most-innovation-comes-from-people-working-together-collaborating-in/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/2b0/walter-isaacson-384_collaborating_most-innovation-comes-from-people-workin_1154834.png) > [“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless…](https://sms4smile.com/quotes/walter-isaacson/if-apple-is-going-to-succeed-he-told-me-we-re-going-to-win-on/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/c37/walter-isaacson-384_innovation_if-apple-is-going-to-succeed-he-told-me_908095.png) > [“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you…](https://sms4smile.com/quotes/walter-isaacson/i-discovered-that-the-best-innovation-is-sometimes-the-company-the/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/275/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_1321805.jpg) > [“Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You…](https://sms4smile.com/quotes/walter-isaacson/steve-and-i-spent-a-lot-of-time-on-the-packaging-said-ive-i-love-the/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/0a3/walter-isaacson-384_creation_steve-and-i-spent-a-lot-of-time-on-the-p_2033723.png) > [“There falls a shadow, as T. S. Eliot noted, between the conception and the creation. In the annals of innovation, new ideas…](https://sms4smile.com/quotes/walter-isaacson/there-falls-a-shadow-as-t-s-eliot-noted-between-the-conception-and/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/e21/walter-isaacson-384_eliot_there-falls-a-shadow-as-t-s-eliot-noted_2556881.png) > [“We kind of missed the boat on that," he recalled. " So we needed to catch up real fast." The mark of…](https://sms4smile.com/quotes/walter-isaacson/we-kind-of-missed-the-boat-on-that-he-recalled-so-we-needed-to-catch/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/b58/walter-isaacson-384_business_we-kind-of-missed-the-boat-on-that-he-re_2505663.png) > [I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you…](https://sms4smile.com/quotes/walter-isaacson/i-discovered-that-the-best-innovation-is-sometimes-the-company-the-2/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/4b1/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_2672573.png) > [I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning,…](https://sms4smile.com/quotes/walter-isaacson/i-think-the-biggest-innovations-of-the-twenty-first-century-will-be/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/0f3/walter-isaacson-384_age_i-think-the-biggest-innovations-of-the-t_2373736.png) > [“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur…](https://sms4smile.com/quotes/walter-isaacson/there-was-a-key-lesson-for-innovation-understand-which-industries-are/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/65c/walter-isaacson-384_innovation_there-was-a-key-lesson-for-innovation-un_72906.jpg) > [“When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why folks over thirty develop…](https://sms4smile.com/quotes/walter-isaacson/when-he-was-turning-thirty-jobs-had-used-a-metaphor-about-record/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/86f/walter-isaacson-384_growing_when-he-was-turning-thirty-jobs-had-used_1805140.jpg) > [“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will,"…](https://sms4smile.com/quotes/walter-isaacson/one-of-job-s-business-rules-was-to-never-be-afraid-of-cannibalizing/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/811/walter-isaacson-384_business_one-of-job-s-business-rules-was-to-never_1687317.jpg) > [“One of his motivating passions was to build a lasting company. At age twelve, when he got a summer job at Hewlett-Packard,…](https://sms4smile.com/quotes/walter-isaacson/one-of-his-motivating-passions-was-to-build-a-lasting-company-at-age/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/a56/walter-isaacson-384_business_one-of-his-motivating-passions-was-to-bu_2821644.jpg) > [ “Was \[Steve Jobs\] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical.… ](https://sms4smile.com/quotes/walter-isaacson/was-steve-jobs-smart-no-not-exceptionally-instead-he-was-a-genius-his/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/b41/walter-isaacson-384_apple_was-steve-jobs-smart-no-not-exceptionall_3230565.jpg) > [“Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that…](https://sms4smile.com/quotes/walter-isaacson/edwin-land-of-polaroid-talked-about-the-intersection-of-the/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/988/walter-isaacson-384_artist_edwin-land-of-polaroid-talked-about-the_2986871.png) > [“production.” They had created a device with a little circuit board that could control billions of dollars’ worth of infrastructure. “You cannot…](https://sms4smile.com/quotes/walter-isaacson/production-they-had-created-a-device-with-a-little-circuit-board-that/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/b89/walter-isaacson-384_adventure_production-they-had-created-a-device-wit_1637351.png) > [“This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its…](https://sms4smile.com/quotes/walter-isaacson/this-is-also-i-hope-a-book-about-innovation-at-a-time-when-the-united/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/340/walter-isaacson-384_around-the-world_this-is-also-i-hope-a-book-about-innovat_484173.jpg) > [“Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away,…](https://sms4smile.com/quotes/walter-isaacson/wozniak-would-be-the-gentle-wizard-coming-up-with-a-neat-invention/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) [Image](https://sms4smile.com/quotes/i/6fb/walter-isaacson-384_innovation_wozniak-would-be-the-gentle-wizard-comin_274182.jpg) ## Other authors on Innovation - [Pearl Zhu 59 quotes](https://sms4smile.com/quotes/about/innovation/pearl-zhu/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bill-gates-17911.jpg) Bill Gates 52 quotes ](https://sms4smile.com/quotes/about/innovation/bill-gates/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-steve-jobs-87290.jpg) Steve Jobs 39 quotes ](https://sms4smile.com/quotes/about/innovation/steve-jobs/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-peter-drucker-74801.jpg) Peter Drucker 30 quotes ](https://sms4smile.com/quotes/about/innovation/peter-drucker/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-clayton-christensen-24530.jpg) Clayton Christensen 28 quotes ](https://sms4smile.com/quotes/about/innovation/clayton-christensen/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-thomas-a-edison-90208.jpg) Thomas A. Edison 24 quotes ](https://sms4smile.com/quotes/about/innovation/thomas-a-edison/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-narendra-modi-70220.jpg) Narendra Modi 24 quotes ](https://sms4smile.com/quotes/about/innovation/narendra-modi/) - [Eric von Hippel 24 quotes](https://sms4smile.com/quotes/about/innovation/eric-von-hippel/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-erick-the-black-sheep-g-25260.jpg) Erick "The Black Sheep" G 23 quotes ](https://sms4smile.com/quotes/about/innovation/erick-the-black-sheep-g/) - [Israelmore Ayivor 22 quotes](https://sms4smile.com/quotes/about/innovation/israelmore-ayivor/) - [Scott D. Anthony 18 quotes](https://sms4smile.com/quotes/about/innovation/scott-d-anthony/) - [Ralph Waldo Emerson 18 quotes](https://sms4smile.com/quotes/about/innovation/ralph-waldo-emerson/) ## More by Walter Isaacson > [“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things…](https://sms4smile.com/quotes/walter-isaacson/he-never-finished-any-of-the-works-he-began-because-so-sublime-was/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made…](https://sms4smile.com/quotes/walter-isaacson/he-had-the-attitude-that-he-could-do-anything-and-therefore-so-can/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened…](https://sms4smile.com/quotes/walter-isaacson/but-the-point-is-to-get-a-whole-new-generation-of-people-and-people/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“There was never a good knife made of bad steel ”](https://sms4smile.com/quotes/walter-isaacson/there-was-never-a-good-knife-made-of-bad-steel/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.…](https://sms4smile.com/quotes/walter-isaacson/jobs-s-intensity-was-also-evident-in-his-ability-to-focus-he-would/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity…](https://sms4smile.com/quotes/walter-isaacson/atop-the-brochure-mckenna-put-a-maxim-often-attributed-to-leonardo-da/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“The company began attracting influential new investors.”](https://sms4smile.com/quotes/walter-isaacson/the-company-began-attracting-influential-new-investors/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views…](https://sms4smile.com/quotes/walter-isaacson/you-have-to-remain-critically-vigilant-question-every-premise/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,…](https://sms4smile.com/quotes/walter-isaacson/in-1996-bought-next-bringing-jobs-back-bill-atkinson-early-apple/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“The last time there was this much excitement about a tablet, it had some commandments written on it.”](https://sms4smile.com/quotes/walter-isaacson/the-last-time-there-was-this-much-excitement-about-a-tablet-it-had/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have…](https://sms4smile.com/quotes/walter-isaacson/if-you-want-to-live-your-life-in-a-creative-way-as-an-artist-you-have/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other…](https://sms4smile.com/quotes/walter-isaacson/there-was-a-key-lesson-for-innovation-understand-which-industries-are/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.…](https://sms4smile.com/quotes/walter-isaacson/ceo-gil-amelio-stumbled-ellison-may-have-been-baffled-when-jobs/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on…](https://sms4smile.com/quotes/walter-isaacson/once-a-year-jobs-took-his-most-valuable-employees-on-a-retreat-which/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this…](https://sms4smile.com/quotes/walter-isaacson/an-object-will-display-the-greatest-difference-of-light-and-shade/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/innovation/walter-isaacson/#itemlist", "name": "21 Innovation Quotes By Walter Isaacson", "numberOfItems": 21, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“You always have to keep pushing to innovate.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/you-always-have-to-keep-pushing-to-innovate/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png", "contentUrl": "https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png", "url": "https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png", "width": 1080, "height": 1080, "caption": "“You always have to keep pushing to innovate.” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Innovation requires articulation.", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/innovation-requires-articulation/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d5d/walter-isaacson-384_articulation_innovation-requires-articulation-1518179_1518179.png", "contentUrl": "https://sms4smile.com/quotes/i/d5d/walter-isaacson-384_articulation_innovation-requires-articulation-1518179_1518179.png", "url": "https://sms4smile.com/quotes/i/d5d/walter-isaacson-384_articulation_innovation-requires-articulation-1518179_1518179.png", "width": 1080, "height": 1080, "caption": "“Innovation requires articulation.” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/the-best-and-most-innovative-products-don-t-always-win-it-s-an/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fe6/walter-isaacson-384_aesthetic_the-best-and-most-innovative-products-do_1664920.png", "contentUrl": "https://sms4smile.com/quotes/i/fe6/walter-isaacson-384_aesthetic_the-best-and-most-innovative-products-do_1664920.png", "url": "https://sms4smile.com/quotes/i/fe6/walter-isaacson-384_aesthetic_the-best-and-most-innovative-products-do_1664920.png", "width": 1080, "height": 1080, "caption": "“The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "“In the annals of innovation, new ideas are only part of the equation. 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The whole notion of how you build a company is fascinating.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/i-discovered-that-the-best-innovation-is-sometimes-the-company-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/275/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_1321805.jpg", "contentUrl": "https://sms4smile.com/quotes/i/275/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_1321805.jpg", "url": "https://sms4smile.com/quotes/i/275/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_1321805.jpg", "width": 1080, "height": 1080, "caption": "“I discovered that the best innovation is sometimes the company, the way you organize a company. 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Packaging can be theater, it can create a story.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/steve-and-i-spent-a-lot-of-time-on-the-packaging-said-ive-i-love-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0a3/walter-isaacson-384_creation_steve-and-i-spent-a-lot-of-time-on-the-p_2033723.png", "contentUrl": "https://sms4smile.com/quotes/i/0a3/walter-isaacson-384_creation_steve-and-i-spent-a-lot-of-time-on-the-p_2033723.png", "url": "https://sms4smile.com/quotes/i/0a3/walter-isaacson-384_creation_steve-and-i-spent-a-lot-of-time-on-the-p_2033723.png", "width": 1080, "height": 1080, "caption": "“Steve and I spent a lot of time on the packaging,\" said Ive. \" I love the process of unpacking something…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "“There falls a shadow, as T. S. Eliot noted, between the conception and the creation. In the annals of innovation, new ideas are only part of the equation. Execution is just as important.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/there-falls-a-shadow-as-t-s-eliot-noted-between-the-conception-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e21/walter-isaacson-384_eliot_there-falls-a-shadow-as-t-s-eliot-noted_2556881.png", "contentUrl": "https://sms4smile.com/quotes/i/e21/walter-isaacson-384_eliot_there-falls-a-shadow-as-t-s-eliot-noted_2556881.png", "url": "https://sms4smile.com/quotes/i/e21/walter-isaacson-384_eliot_there-falls-a-shadow-as-t-s-eliot-noted_2556881.png", "width": 1080, "height": 1080, "caption": "“There falls a shadow, as T. S. Eliot noted, between the conception and the creation. In the annals of…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“We kind of missed the boat on that,\" he recalled. \" So we needed to catch up real fast.\" The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it find itself behind.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/we-kind-of-missed-the-boat-on-that-he-recalled-so-we-needed-to-catch/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b58/walter-isaacson-384_business_we-kind-of-missed-the-boat-on-that-he-re_2505663.png", "contentUrl": "https://sms4smile.com/quotes/i/b58/walter-isaacson-384_business_we-kind-of-missed-the-boat-on-that-he-re_2505663.png", "url": "https://sms4smile.com/quotes/i/b58/walter-isaacson-384_business_we-kind-of-missed-the-boat-on-that-he-re_2505663.png", "width": 1080, "height": 1080, "caption": "“We kind of missed the boat on that,\" he recalled. \" So we needed to catch up real fast.\" The mark of an…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.\" Steve Jobs", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/i-discovered-that-the-best-innovation-is-sometimes-the-company-the-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4b1/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_2672573.png", "contentUrl": "https://sms4smile.com/quotes/i/4b1/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_2672573.png", "url": "https://sms4smile.com/quotes/i/4b1/walter-isaacson-384_business_i-discovered-that-the-best-innovation-is_2672573.png", "width": 1080, "height": 1080, "caption": "“I discovered that the best innovation is sometimes the company, the way you organize a company. 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A new era is beginning, just like the digital one was when I was his age.", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/i-think-the-biggest-innovations-of-the-twenty-first-century-will-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0f3/walter-isaacson-384_age_i-think-the-biggest-innovations-of-the-t_2373736.png", "contentUrl": "https://sms4smile.com/quotes/i/0f3/walter-isaacson-384_age_i-think-the-biggest-innovations-of-the-t_2373736.png", "url": "https://sms4smile.com/quotes/i/0f3/walter-isaacson-384_age_i-think-the-biggest-innovations-of-the-t_2373736.png", "width": 1080, "height": 1080, "caption": "“I think the biggest innovations of the twenty-first century will be the intersection of biology and…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other on.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/there-was-a-key-lesson-for-innovation-understand-which-industries-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/65c/walter-isaacson-384_innovation_there-was-a-key-lesson-for-innovation-un_72906.jpg", "contentUrl": "https://sms4smile.com/quotes/i/65c/walter-isaacson-384_innovation_there-was-a-key-lesson-for-innovation-un_72906.jpg", "url": "https://sms4smile.com/quotes/i/65c/walter-isaacson-384_innovation_there-was-a-key-lesson-for-innovation-un_72906.jpg", "width": 1080, "height": 1080, "caption": "“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "“When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why folks over thirty develop rigid thought patterns and tend to be less innovative. \" People get stuck in those patterns, just like grooves in a record, and they never get out of them, \" he said. 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So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/one-of-job-s-business-rules-was-to-never-be-afraid-of-cannibalizing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/811/walter-isaacson-384_business_one-of-job-s-business-rules-was-to-never_1687317.jpg", "contentUrl": "https://sms4smile.com/quotes/i/811/walter-isaacson-384_business_one-of-job-s-business-rules-was-to-never_1687317.jpg", "url": "https://sms4smile.com/quotes/i/811/walter-isaacson-384_business_one-of-job-s-business-rules-was-to-never_1687317.jpg", "width": 1080, "height": 1080, "caption": "“One of Job's business rules was to never be afraid of cannibalizing yourself. \" If you don't cannibalize…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "“One of his motivating passions was to build a lasting company. At age twelve, when he got a summer job at Hewlett-Packard, he learned that a properly run company could spawn innovation far more than any single creative individual. \" I discovered that the best innovation is sometimes the company, the way you organize a company,\" he recalled.\" The whole notion of how you build a company is fascinating. 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I like that…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "“production.” They had created a device with a little circuit board that could control billions of dollars’ worth of infrastructure. “You cannot believe how much confidence that gave us.” Woz came to the same conclusion: “It was probably a bad idea selling them, but it gave us a taste of what we could do with my engineering skills and his vision.” The Blue Box adventure established a template for a partnership that would soon be born. 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He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/this-is-also-i-hope-a-book-about-innovation-at-a-time-when-the-united/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/340/walter-isaacson-384_around-the-world_this-is-also-i-hope-a-book-about-innovat_484173.jpg", "contentUrl": "https://sms4smile.com/quotes/i/340/walter-isaacson-384_around-the-world_this-is-also-i-hope-a-book-about-innovat_484173.jpg", "url": "https://sms4smile.com/quotes/i/340/walter-isaacson-384_around-the-world_this-is-also-i-hope-a-book-about-innovat_484173.jpg", "width": 1080, "height": 1080, "caption": "“This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "“Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.”", "creator": { "@type": "Person", "name": "Walter Isaacson" }, "url": "https://sms4smile.com/quotes/walter-isaacson/wozniak-would-be-the-gentle-wizard-coming-up-with-a-neat-invention/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6fb/walter-isaacson-384_innovation_wozniak-would-be-the-gentle-wizard-comin_274182.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6fb/walter-isaacson-384_innovation_wozniak-would-be-the-gentle-wizard-comin_274182.jpg", "url": "https://sms4smile.com/quotes/i/6fb/walter-isaacson-384_innovation_wozniak-would-be-the-gentle-wizard-comin_274182.jpg", "width": 1080, "height": 1080, "caption": "“Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to…” — Walter Isaacson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/innovation/walter-isaacson/#webpage", "url": "https://sms4smile.com/quotes/about/innovation/walter-isaacson/", "name": "Innovation Quotes by Walter Isaacson", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/innovation/walter-isaacson/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/a8b/walter-isaacson-384_innovate_you-always-have-to-keep-pushing-to-innov_2460568.png" }, "description": "21 Innovation quotes by Walter Isaacson. 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