---
title: "1 Innovation Important Quotes By Jay Conrad Levinson"
description: "1 Innovation Important quotes by Jay Conrad Levinson. Plus more from Jay Conrad Levinson and more Innovation Important sayings from other authors."
image: "https://sms4smile.com/quotes/i/968/jay-conrad-levinson-17254_innovation_relationship-innovation-is-more-importan_17040.png"
---

> [“Relationship innovation is more important to women than product innovation is.”](https://sms4smile.com/quotes/jay-conrad-levinson/relationship-innovation-is-more-important-to-women-than-product/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

[Image](https://sms4smile.com/quotes/i/968/jay-conrad-levinson-17254_innovation_relationship-innovation-is-more-importan_17040.png)

## More by Jay Conrad Levinson

> [“Relationship innovation is more important to women than product innovation is.”](https://sms4smile.com/quotes/jay-conrad-levinson/relationship-innovation-is-more-important-to-women-than-product/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“It was true in the early 1960s, more women smoked than men.”](https://sms4smile.com/quotes/jay-conrad-levinson/it-was-true-in-the-early-1960s-more-women-smoked-than-men/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [More than half your marketing time should be devoted to your existing customers.](https://sms4smile.com/quotes/jay-conrad-levinson/more-than-half-your-marketing-time-should-be-devoted-to-your-existing/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“Ratings are virtually meaningless with only two spots a week. It”](https://sms4smile.com/quotes/jay-conrad-levinson/ratings-are-virtually-meaningless-with-only-two-spots-a-week-it/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“The smaller the group, the bigger the bull's-eye.”](https://sms4smile.com/quotes/jay-conrad-levinson/the-smaller-the-group-the-bigger-the-bull-s-eye/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport.…](https://sms4smile.com/quotes/jay-conrad-levinson/in-order-to-sell-a-product-or-a-service-a-company-must-establish-a/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“instead of saying "fifty-five and older," say "fifty-five and better.”](https://sms4smile.com/quotes/jay-conrad-levinson/instead-of-saying-fifty-five-and-older-say-fifty-five-and-better/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [There is extraordinary chemistry that exists in long-term relationships](https://sms4smile.com/quotes/jay-conrad-levinson/there-is-extraordinary-chemistry-that-exists-in-long-term/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding…](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-don-t-believe-in-your-product-or-if-you-re-not-consistent-and/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“You must identify all your target markets. Then take careful aim at each.”](https://sms4smile.com/quotes/jay-conrad-levinson/you-must-identify-all-your-target-markets-then-take-careful-aim-at/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“marketing has a beginning and a middle but not an ending.”](https://sms4smile.com/quotes/jay-conrad-levinson/marketing-has-a-beginning-and-a-middle-but-not-an-ending/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“Because they are so intimidated and worried about making mistakes, they simply don't do it.”](https://sms4smile.com/quotes/jay-conrad-levinson/because-they-are-so-intimidated-and-worried-about-making-mistakes/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“if you can talk to them about themselves, you'll have their full attention.”](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-can-talk-to-them-about-themselves-you-ll-have-their-full/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [“Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.”](https://sms4smile.com/quotes/jay-conrad-levinson/women-start-companies-at-twice-the-rate-of-men-and-employ-more-people/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

> [When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…](https://sms4smile.com/quotes/jay-conrad-levinson/when-you-view-marketing-from-the-vantage-point-of-the-guerrilla-you/)

[Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/)

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