--- title: "7 Information architecture Quotes by 6 authors" description: "Browse 7 Information architecture quotes by 6 authors. Discover the best Information architecture sayings and thoughts." image: "https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png" --- > [Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’.…](https://sms4smile.com/quotes/richard-saul-wurman/allow-the-information-to-tell-you-how-it-wants-to-be-displayed-as/) [Richard Saul Wurman](https://sms4smile.com/quotes/author/richard-saul-wurman/) [Image](https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png) > [Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation:…](https://sms4smile.com/quotes/jeffrey-zeldman/good-information-architecture-enables-people-to-find-and-do-what-they/) [Jeffrey Zeldman](https://sms4smile.com/quotes/author/jeffrey-zeldman/) [Image](https://sms4smile.com/quotes/i/646/jeffrey-zeldman-31946_actors_good-information-architecture-enables-pe_76368.jpg) > [“I believe I’m very normal. I’m hyper-normal. I’m more normal than anyone else I know. I think my thoughts, my indulgences, my…](https://sms4smile.com/quotes/richard-saul-wurman/i-believe-i-m-very-normal-i-m-hyper-normal-i-m-more-normal-than/) [Richard Saul Wurman](https://sms4smile.com/quotes/author/richard-saul-wurman/) [Image](https://sms4smile.com/quotes/i/477/richard-saul-wurman-19944_design_i-believe-i-m-very-normal-i-m-hyper-norm_561375.png) > [If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a…](https://sms4smile.com/quotes/colleen-jones/if-we-continue-to-treat-content-as-an-extra-to-information/) [Colleen Jones](https://sms4smile.com/quotes/author/colleen-jones/) [Image](https://sms4smile.com/quotes/i/0d3/colleen-jones-43732_architecture_if-we-continue-to-treat-content-as-an-ex_806539.jpg) > [80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from…](https://sms4smile.com/quotes/roger-black/80-of-the-mistakes-you-will-make-in-information-architecture-can-be/) [Roger Black](https://sms4smile.com/quotes/author/roger-black/) [Image](https://sms4smile.com/quotes/i/0db/roger-black-84774_architecture_80-of-the-mistakes-you-will-make-in-info_1522494.jpg) > [“But good information architecture can do more than just help people find objects and information. It can empower people by making it…](https://sms4smile.com/quotes/donna-spencer/but-good-information-architecture-can-do-more-than-just-help-people/) [Donna Spencer](https://sms4smile.com/quotes/author/donna-spencer/) [Image](https://sms4smile.com/quotes/i/c27/donna-spencer-83154_architecture_but-good-information-architecture-can-do_2020781.jpg) > [Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few…](https://sms4smile.com/quotes/jakob-nielsen/good-information-architecture-makes-users-less-alienated-and/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) [Image](https://sms4smile.com/quotes/i/8c2/jakob-nielsen-15787_architecture_good-information-architecture-makes-user_3226104.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/information-architecture/#itemlist", "name": "Information architecture Quotes", "numberOfItems": 7, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.", "creator": { "@type": "Person", "name": "Richard Saul Wurman" }, "url": "https://sms4smile.com/quotes/richard-saul-wurman/allow-the-information-to-tell-you-how-it-wants-to-be-displayed-as/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png", "contentUrl": "https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png", "url": "https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png", "width": 1080, "height": 1080, "caption": "“Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’…” — Richard Saul Wurman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.", "creator": { "@type": "Person", "name": "Jeffrey Zeldman" }, "url": "https://sms4smile.com/quotes/jeffrey-zeldman/good-information-architecture-enables-people-to-find-and-do-what-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/646/jeffrey-zeldman-31946_actors_good-information-architecture-enables-pe_76368.jpg", "contentUrl": "https://sms4smile.com/quotes/i/646/jeffrey-zeldman-31946_actors_good-information-architecture-enables-pe_76368.jpg", "url": "https://sms4smile.com/quotes/i/646/jeffrey-zeldman-31946_actors_good-information-architecture-enables-pe_76368.jpg", "width": 1080, "height": 1080, "caption": "“Good information architecture enables people to find and do what they came for. Great information…” — Jeffrey Zeldman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "“I believe I’m very normal. I’m hyper-normal. I’m more normal than anyone else I know. I think my thoughts, my indulgences, my desires, my pleasures may at first appear different, but that is only because they are more normal, not because they are more esoteric. I believe I am bored when other people are bored, only faster. I am interested when others are interested, only more interested. But I also think I’m less, rather than more, intelligent than other people. By indulging my interests through my life, and perhaps because of rather than despite many failures, I have been able to design my life.”", "creator": { "@type": "Person", "name": "Richard Saul Wurman" }, "url": "https://sms4smile.com/quotes/richard-saul-wurman/i-believe-i-m-very-normal-i-m-hyper-normal-i-m-more-normal-than/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/477/richard-saul-wurman-19944_design_i-believe-i-m-very-normal-i-m-hyper-norm_561375.png", "contentUrl": "https://sms4smile.com/quotes/i/477/richard-saul-wurman-19944_design_i-believe-i-m-very-normal-i-m-hyper-norm_561375.png", "url": "https://sms4smile.com/quotes/i/477/richard-saul-wurman-19944_design_i-believe-i-m-very-normal-i-m-hyper-norm_561375.png", "width": 1080, "height": 1080, "caption": "“I believe I’m very normal. I’m hyper-normal. I’m more normal than anyone else I know. I think my thoughts…” — Richard Saul Wurman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.", "creator": { "@type": "Person", "name": "Colleen Jones" }, "url": "https://sms4smile.com/quotes/colleen-jones/if-we-continue-to-treat-content-as-an-extra-to-information/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0d3/colleen-jones-43732_architecture_if-we-continue-to-treat-content-as-an-ex_806539.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0d3/colleen-jones-43732_architecture_if-we-continue-to-treat-content-as-an-ex_806539.jpg", "url": "https://sms4smile.com/quotes/i/0d3/colleen-jones-43732_architecture_if-we-continue-to-treat-content-as-an-ex_806539.jpg", "width": 1080, "height": 1080, "caption": "“If we continue to treat content as an extra to information architecture, to content management or to…” — Colleen Jones", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from the beginning.", "creator": { "@type": "Person", "name": "Roger Black" }, "url": "https://sms4smile.com/quotes/roger-black/80-of-the-mistakes-you-will-make-in-information-architecture-can-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0db/roger-black-84774_architecture_80-of-the-mistakes-you-will-make-in-info_1522494.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0db/roger-black-84774_architecture_80-of-the-mistakes-you-will-make-in-info_1522494.jpg", "url": "https://sms4smile.com/quotes/i/0db/roger-black-84774_architecture_80-of-the-mistakes-you-will-make-in-info_1522494.jpg", "width": 1080, "height": 1080, "caption": "“80% of the mistakes you will make in information architecture can be caught if you bring in a great…” — Roger Black", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "“But good information architecture can do more than just help people find objects and information. It can empower people by making it easier for them to learn and make better decisions.”", "creator": { "@type": "Person", "name": "Donna Spencer" }, "url": "https://sms4smile.com/quotes/donna-spencer/but-good-information-architecture-can-do-more-than-just-help-people/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c27/donna-spencer-83154_architecture_but-good-information-architecture-can-do_2020781.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c27/donna-spencer-83154_architecture_but-good-information-architecture-can-do_2020781.jpg", "url": "https://sms4smile.com/quotes/i/c27/donna-spencer-83154_architecture_but-good-information-architecture-can-do_2020781.jpg", "width": 1080, "height": 1080, "caption": "“But good information architecture can do more than just help people find objects and information. It can…” — Donna Spencer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.", "creator": { "@type": "Person", "name": "Jakob Nielsen" }, "url": "https://sms4smile.com/quotes/jakob-nielsen/good-information-architecture-makes-users-less-alienated-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8c2/jakob-nielsen-15787_architecture_good-information-architecture-makes-user_3226104.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8c2/jakob-nielsen-15787_architecture_good-information-architecture-makes-user_3226104.jpg", "url": "https://sms4smile.com/quotes/i/8c2/jakob-nielsen-15787_architecture_good-information-architecture-makes-user_3226104.jpg", "width": 1080, "height": 1080, "caption": "“Good information architecture makes users less alienated and suppressed by technology. It simultaneously…” — Jakob Nielsen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/information-architecture/#webpage", "url": "https://sms4smile.com/quotes/about/information-architecture/", "name": "Information architecture Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/information-architecture/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/f97/richard-saul-wurman-19944_architecture_allow-the-information-to-tell-you-how-it_55534.png" }, "description": "Browse 7 Information architecture quotes by 6 authors. Discover the best Information architecture sayings and thoughts.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/information-architecture/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/information-architecture/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Information Architecture Quotes", "item": "https://sms4smile.com/quotes/about/information-architecture/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```