--- title: "2 Inertia Quotes By Richard H. Thaler" description: "2 Inertia quotes by Richard H. Thaler. Plus more from Richard H. Thaler and more Inertia sayings from other authors." image: "https://sms4smile.com/quotes/i/e13/richard-h-thaler-8113_quote_first-never-underestimate-the-power-of-i_1179495.jpg" --- > [“First, never underestimate the power of inertia. Second, that power can be harnessed.”](https://sms4smile.com/quotes/richard-h-thaler/first-never-underestimate-the-power-of-inertia-second-that-power-can/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) [Image](https://sms4smile.com/quotes/i/e13/richard-h-thaler-8113_quote_first-never-underestimate-the-power-of-i_1179495.jpg) > [“Loss aversion helps produce inertia, meaning a strong desire to stick with your current holdings.”](https://sms4smile.com/quotes/richard-h-thaler/loss-aversion-helps-produce-inertia-meaning-a-strong-desire-to-stick/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) [Image](https://sms4smile.com/quotes/i/cdc/richard-h-thaler-8113_loss_loss-aversion-helps-produce-inertia-mean_2098561.jpg) ## More by Richard H. Thaler > [“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in…](https://sms4smile.com/quotes/richard-h-thaler/10-calories-count-in-new-york-city-the-big-apple-recently-adopted-a/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“I began to have deviant thoughts about economic theory while I was a graduate student”](https://sms4smile.com/quotes/richard-h-thaler/i-began-to-have-deviant-thoughts-about-economic-theory-while-i-was-a/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very…](https://sms4smile.com/quotes/richard-h-thaler/specific-values-to-objects-when-they-have-to-give-something-up-they/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one…](https://sms4smile.com/quotes/richard-h-thaler/hundreds-of-studies-confirm-that-human-forecasts-are-flawed-and/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it would not…](https://sms4smile.com/quotes/richard-h-thaler/john-rawls-1971-called-the-publicity-principle-in-its-simplest-form/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients want to…](https://sms4smile.com/quotes/richard-h-thaler/our-principal-claim-here-is-that-patients-and-doctors-should-be-free/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of heavy eaters.…](https://sms4smile.com/quotes/richard-h-thaler/we-are-also-greatly-influenced-by-consumption-norms-within-the/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“People think about life in terms of changes, not levels.”](https://sms4smile.com/quotes/richard-h-thaler/people-think-about-life-in-terms-of-changes-not-levels/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“predictions can’t vary more than the thing being forecast.”](https://sms4smile.com/quotes/richard-h-thaler/predictions-can-t-vary-more-than-the-thing-being-forecast/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the…](https://sms4smile.com/quotes/richard-h-thaler/when-in-a-cold-state-we-do-not-appreciate-how-much-our-desires-and/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“Bargains and Rip-Offs”](https://sms4smile.com/quotes/richard-h-thaler/bargains-and-rip-offs/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than…](https://sms4smile.com/quotes/richard-h-thaler/you-want-to-nudge-people-into-socially-desirable-behavior-do-not-by/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without…](https://sms4smile.com/quotes/richard-h-thaler/a-nudge-as-we-will-use-the-term-is-any-aspect-of-the-choice/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“What makes the bias particularly pernicious is that we all recognize this bias in others but not in ourselves.”](https://sms4smile.com/quotes/richard-h-thaler/what-makes-the-bias-particularly-pernicious-is-that-we-all-recognize/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“people who are threatened with big losses and have a chance to break even will be unusually willing to take risks,”](https://sms4smile.com/quotes/richard-h-thaler/people-who-are-threatened-with-big-losses-and-have-a-chance-to-break/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/inertia/richard-h-thaler/#itemlist", "name": "2 Inertia Quotes By Richard H. Thaler", "numberOfItems": 2, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“First, never underestimate the power of inertia. Second, that power can be harnessed.”", "creator": { "@type": "Person", "name": "Richard H. 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