--- title: "1 Incredibly Challenging Quotes By Jay Chiat" description: "1 Incredibly Challenging quotes by Jay Chiat. Plus more from Jay Chiat and more Incredibly Challenging sayings from other authors." image: "https://sms4smile.com/quotes/i/bff/jay-chiat-18942_addictive_it-s-very-fascinating-it-s-very-addictiv_1888518.jpg" --- > [It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied](https://sms4smile.com/quotes/jay-chiat/it-s-very-fascinating-it-s-very-addictive-and-it-s-incredibly/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) [Image](https://sms4smile.com/quotes/i/bff/jay-chiat-18942_addictive_it-s-very-fascinating-it-s-very-addictiv_1888518.jpg) ## More by Jay Chiat > [One is that that's the way we started and we thought there would be more value and less confusion if the business model was…](https://sms4smile.com/quotes/jay-chiat/one-is-that-that-s-the-way-we-started-and-we-thought-there-would-be/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [In the '20s they were telling us wed all have our own private plane and take vacations to the moon.](https://sms4smile.com/quotes/jay-chiat/in-the-20s-they-were-telling-us-wed-all-have-our-own-private-plane/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy…](https://sms4smile.com/quotes/jay-chiat/we-set-up-a-beta-site-a-test-site-with-movie-music-and-book-reviews/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [You come to work because the office is a resource: The office is a place where you can meet with other people, and the…](https://sms4smile.com/quotes/jay-chiat/you-come-to-work-because-the-office-is-a-resource-the-office-is-a/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Charlie Rose is the ultimate ad.](https://sms4smile.com/quotes/jay-chiat/charlie-rose-is-the-ultimate-ad/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.](https://sms4smile.com/quotes/jay-chiat/our-technology-is-very-scalable-our-software-can-accommodate-enormous/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [If you can't be bothered to work on Saturday, don't bother to come in on Sunday.](https://sms4smile.com/quotes/jay-chiat/if-you-can-t-be-bothered-to-work-on-saturday-don-t-bother-to-come-in/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Sometimes the most important job advertising can do, is to clarify the obvious.](https://sms4smile.com/quotes/jay-chiat/sometimes-the-most-important-job-advertising-can-do-is-to-clarify-the/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for…](https://sms4smile.com/quotes/jay-chiat/but-i-think-technology-advertising-will-have-to-stop-addressing-how/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The intellectual architecture means focusing on doing great work instead of focusing on agency politics.](https://sms4smile.com/quotes/jay-chiat/the-intellectual-architecture-means-focusing-on-doing-great-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The team architecture means setting up an organization that helps people produce that great work in teams.](https://sms4smile.com/quotes/jay-chiat/the-team-architecture-means-setting-up-an-organization-that-helps/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [It's hard to build a brand, competitively, and tell people what you do as well.](https://sms4smile.com/quotes/jay-chiat/it-s-hard-to-build-a-brand-competitively-and-tell-people-what-you-do/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…](https://sms4smile.com/quotes/jay-chiat/advertising-ought-to-work-by-telling-you-what-it-is-you-want-to-tell/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded…](https://sms4smile.com/quotes/jay-chiat/transferring-successfully-to-the-next-generation-means-producing-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money…](https://sms4smile.com/quotes/jay-chiat/second-we-re-spending-a-huge-amount-of-money-on-technology-so-that/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/incredibly-challenging/jay-chiat/#itemlist", "name": "1 Incredibly Challenging Quotes By Jay Chiat", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. 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