--- title: "12 Important Quotes By Jeff Bezos" description: "12 Important quotes by Jeff Bezos. Plus more from Jeff Bezos and more Important sayings from other authors." image: "https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg" --- > [For people who are readers, reading is important to them.](https://sms4smile.com/quotes/jeff-bezos/for-people-who-are-readers-reading-is-important-to-them/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg) > [I try to spend my time on areas that I think are important for the future, and where I think I can…](https://sms4smile.com/quotes/jeff-bezos/i-try-to-spend-my-time-on-areas-that-i-think-are-important-for-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/364/jeff-bezos-1193_add_i-try-to-spend-my-time-on-areas-that-i-t_3000068.jpg) > [It is very difficult to get people to focus on the most important things when you're in boom times.](https://sms4smile.com/quotes/jeff-bezos/it-is-very-difficult-to-get-people-to-focus-on-the-most-important/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/f33/jeff-bezos-1193_difficult_it-is-very-difficult-to-get-people-to-fo_3023514.jpg) > [The three most important things in retail are location, location, location. The three most important things for our consumer business are technology,…](https://sms4smile.com/quotes/jeff-bezos/the-three-most-important-things-in-retail-are-location-location/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5f7/jeff-bezos-1193_business_the-three-most-important-things-in-retai_1911208.jpg) > [We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make…](https://sms4smile.com/quotes/jeff-bezos/we-see-our-customers-as-invited-guests-to-a-party-and-we-are-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/7a4/jeff-bezos-1193_aspect_we-see-our-customers-as-invited-guests-t_1703393.jpg) > [Where you are going to spend your time and your energy is one of the most important decisions you get to make…](https://sms4smile.com/quotes/jeff-bezos/where-you-are-going-to-spend-your-time-and-your-energy-is-one-of-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/969/jeff-bezos-1193_decision_where-you-are-going-to-spend-your-time-a_2429057.jpg) > [The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.](https://sms4smile.com/quotes/jeff-bezos/the-most-important-single-thing-is-to-focus-obsessively-on-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/1ef/jeff-bezos-1193_business_the-most-important-single-thing-is-to-fo_2525910.jpg) > [We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to…](https://sms4smile.com/quotes/jeff-bezos/we-expect-all-our-businesses-to-have-a-positive-impact-on-our-top-and/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/df7/jeff-bezos-1193_bottom_we-expect-all-our-businesses-to-have-a-p_593812.jpg) > [You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So we are at a…](https://sms4smile.com/quotes/jeff-bezos/you-know-if-you-make-a-customer-unhappy-they-won-t-tell-five-friends/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg) > [It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan…](https://sms4smile.com/quotes/jeff-bezos/it-s-very-important-for-entrepreneurs-to-be-realistic-so-if-you/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/9c3/jeff-bezos-1193_believe_it-s-very-important-for-entrepreneurs-to_1921889.jpg) > [You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want…](https://sms4smile.com/quotes/jeff-bezos/you-want-to-look-at-what-other-companies-are-doing-it-s-very/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg) > [Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do…](https://sms4smile.com/quotes/jeff-bezos/teachers-who-are-really-good-create-that-environment-where-you-can-be/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg) ## Other authors on Important ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/important/jeff-bezos/#itemlist", "name": "12 Important Quotes By Jeff Bezos", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "For people who are readers, reading is important to them.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/for-people-who-are-readers-reading-is-important-to-them/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg", "contentUrl": "https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg", "url": "https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg", "width": 1080, "height": 1080, "caption": "“For people who are readers, reading is important to them.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "I try to spend my time on areas that I think are important for the future, and where I think I can add value.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-try-to-spend-my-time-on-areas-that-i-think-are-important-for-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/364/jeff-bezos-1193_add_i-try-to-spend-my-time-on-areas-that-i-t_3000068.jpg", "contentUrl": "https://sms4smile.com/quotes/i/364/jeff-bezos-1193_add_i-try-to-spend-my-time-on-areas-that-i-t_3000068.jpg", "url": "https://sms4smile.com/quotes/i/364/jeff-bezos-1193_add_i-try-to-spend-my-time-on-areas-that-i-t_3000068.jpg", "width": 1080, "height": 1080, "caption": "“I try to spend my time on areas that I think are important for the future, and where I think I can add value.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "It is very difficult to get people to focus on the most important things when you're in boom times.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/it-is-very-difficult-to-get-people-to-focus-on-the-most-important/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f33/jeff-bezos-1193_difficult_it-is-very-difficult-to-get-people-to-fo_3023514.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f33/jeff-bezos-1193_difficult_it-is-very-difficult-to-get-people-to-fo_3023514.jpg", "url": "https://sms4smile.com/quotes/i/f33/jeff-bezos-1193_difficult_it-is-very-difficult-to-get-people-to-fo_3023514.jpg", "width": 1080, "height": 1080, "caption": "“It is very difficult to get people to focus on the most important things when you're in boom times.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "The three most important things in retail are location, location, location. 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It's our job every day to make every important aspect of the customer experience a little bit better.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/we-see-our-customers-as-invited-guests-to-a-party-and-we-are-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7a4/jeff-bezos-1193_aspect_we-see-our-customers-as-invited-guests-t_1703393.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7a4/jeff-bezos-1193_aspect_we-see-our-customers-as-invited-guests-t_1703393.jpg", "url": "https://sms4smile.com/quotes/i/7a4/jeff-bezos-1193_aspect_we-see-our-customers-as-invited-guests-t_1703393.jpg", "width": 1080, "height": 1080, "caption": "“We see our customers as invited guests to a party, and we are the hosts. 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Our goal is to be earth's most customer-centric company.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/the-most-important-single-thing-is-to-focus-obsessively-on-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1ef/jeff-bezos-1193_business_the-most-important-single-thing-is-to-fo_2525910.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1ef/jeff-bezos-1193_business_the-most-important-single-thing-is-to-fo_2525910.jpg", "url": "https://sms4smile.com/quotes/i/1ef/jeff-bezos-1193_business_the-most-important-single-thing-is-to-fo_2525910.jpg", "width": 1080, "height": 1080, "caption": "“The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/we-expect-all-our-businesses-to-have-a-positive-impact-on-our-top-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/df7/jeff-bezos-1193_bottom_we-expect-all-our-businesses-to-have-a-p_593812.jpg", "contentUrl": "https://sms4smile.com/quotes/i/df7/jeff-bezos-1193_bottom_we-expect-all-our-businesses-to-have-a-p_593812.jpg", "url": "https://sms4smile.com/quotes/i/df7/jeff-bezos-1193_bottom_we-expect-all-our-businesses-to-have-a-p_593812.jpg", "width": 1080, "height": 1080, "caption": "“We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/you-know-if-you-make-a-customer-unhappy-they-won-t-tell-five-friends/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg", "contentUrl": "https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg", "url": "https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg", "width": 1080, "height": 1080, "caption": "“You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So we are…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/it-s-very-important-for-entrepreneurs-to-be-realistic-so-if-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9c3/jeff-bezos-1193_believe_it-s-very-important-for-entrepreneurs-to_1921889.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9c3/jeff-bezos-1193_believe_it-s-very-important-for-entrepreneurs-to_1921889.jpg", "url": "https://sms4smile.com/quotes/i/9c3/jeff-bezos-1193_believe_it-s-very-important-for-entrepreneurs-to_1921889.jpg", "width": 1080, "height": 1080, "caption": "“It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/you-want-to-look-at-what-other-companies-are-doing-it-s-very/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "url": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "width": 1080, "height": 1080, "caption": "“You want to look at what other companies are doing. It's very important not to be hermetically sealed. But…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do something and you find it a very satisfying experience then you want to do more of it. The great teachers somehow convey in their very attitude and their words and their actions and everything they do that this is an important thing you're learning. You end up wanting to do more of it and more of it and more of it. That's a real talent some people have to convey the importance of that and to reflect it back to the students.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/teachers-who-are-really-good-create-that-environment-where-you-can-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg", "contentUrl": "https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg", "url": "https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg", "width": 1080, "height": 1080, "caption": "“Teachers, who are really good create that environment where you can be very satisfied by the process of…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/important/jeff-bezos/#webpage", "url": "https://sms4smile.com/quotes/about/important/jeff-bezos/", "name": "Important Quotes by Jeff Bezos", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/important/jeff-bezos/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/22f/jeff-bezos-1193_books_for-people-who-are-readers-reading-is-im_2300956.jpg" }, "description": "12 Important quotes by Jeff Bezos. 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