--- title: "15 Ifs Quotes By Yvon Chouinard" description: "15 Ifs quotes by Yvon Chouinard. Plus more from Yvon Chouinard and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png" --- > [It's okay to be eccentric if you're rich; otherwise you're just crazy.](https://sms4smile.com/quotes/yvon-chouinard/it-s-okay-to-be-eccentric-if-you-re-rich-otherwise-you-re-just-crazy/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png) > [Remember: if you take bivouac equipment along, you will bivouac...](https://sms4smile.com/quotes/yvon-chouinard/remember-if-you-take-bivouac-equipment-along-you-will-bivouac/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/2eb/yvon-chouinard-5320_climbing_remember-if-you-take-bivouac-equipment-a_725784.png) > [I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going…](https://sms4smile.com/quotes/yvon-chouinard/i-wanted-to-distance-myself-from-those-pasty-faced-corpses-in-suits-i/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png) > [I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out…](https://sms4smile.com/quotes/yvon-chouinard/i-think-risk-is-important-i-don-t-care-if-it-s-a-great-financial-risk/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png) > [One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.…](https://sms4smile.com/quotes/yvon-chouinard/one-thing-i-did-not-want-to-change-even-if-we-got-serious-work-had-to/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png) > [So all of these companies that are going for the big growth, if it continues for any length of time, will outlast…](https://sms4smile.com/quotes/yvon-chouinard/so-all-of-these-companies-that-are-going-for-the-big-growth-if-it/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/5da/yvon-chouinard-5320_belly_so-all-of-these-companies-that-are-going_1799654.png) > [The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise…](https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-climbing-something-like-everest-is-to-effect/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/bcd/yvon-chouinard-5320_climbing_the-whole-purpose-of-climbing-something_300612.png) > [...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on…](https://sms4smile.com/quotes/yvon-chouinard/it-s-the-same-with-business-if-you-focus-on-the-goal-and-not-the/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/be4/yvon-chouinard-5320_business_it-s-the-same-with-business-if-you-focus_2371854.png) > [Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the…](https://sms4smile.com/quotes/yvon-chouinard/evil-doesn-t-have-to-be-an-overt-act-it-can-be-merely-the-absence-of/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/46e/yvon-chouinard-5320_ability_evil-doesn-t-have-to-be-an-overt-act-it_266101.png) > [The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like…](https://sms4smile.com/quotes/yvon-chouinard/the-secret-to-happiness-is-to-be-working-at-your-passion-if-you-want/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/950/yvon-chouinard-5320_ass_the-secret-to-happiness-is-to-be-working_1064585.jpg) > [Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years…](https://sms4smile.com/quotes/yvon-chouinard/growth-isn-t-central-at-all-because-i-m-trying-to-run-this-company-as/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png) > [You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses,…](https://sms4smile.com/quotes/yvon-chouinard/you-can-solo-climb-everest-without-using-oxygen-or-you-can-pay-guides/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/0be/yvon-chouinard-5320_bigs_you-can-solo-climb-everest-without-using_422846.png) > [We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And…](https://sms4smile.com/quotes/yvon-chouinard/we-ve-teamed-up-with-some-japanese-companies-to-basically-by-2010/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/c50/yvon-chouinard-5320_accepting_we-ve-teamed-up-with-some-japanese-compa_420272.png) > [I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In…](https://sms4smile.com/quotes/yvon-chouinard/i-took-a-dozen-of-our-top-managers-to-argentina-to-the-windswept/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/506/yvon-chouinard-5320_argentina_i-took-a-dozen-of-our-top-managers-to-ar_2578315.png) > [We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like…](https://sms4smile.com/quotes/yvon-chouinard/we-choose-to-believe-that-the-granite-is-alive-if-life-is-movement/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/180/yvon-chouinard-5320_alive_we-choose-to-believe-that-the-granite-is_976569.png) ## Other authors on Ifs ## More by Yvon Chouinard > [Once you educate yourself, you're left with choices.](https://sms4smile.com/quotes/yvon-chouinard/once-you-educate-yourself-you-re-left-with-choices/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.](https://sms4smile.com/quotes/yvon-chouinard/a-real-capitalist-knows-that-10-given-today-does-a-lot-more-good-than/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when…](https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sports-had-taught-me-another-important-lesson-never-exceed/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.](https://sms4smile.com/quotes/yvon-chouinard/but-i-m-really-trying-to-run-this-company-like-it-is-going-to-be-here/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to…](https://sms4smile.com/quotes/yvon-chouinard/who-are-businesses-really-responsible-to-their-customers-shareholders/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [It's okay to be eccentric if you're rich; otherwise you're just crazy.](https://sms4smile.com/quotes/yvon-chouinard/it-s-okay-to-be-eccentric-if-you-re-rich-otherwise-you-re-just-crazy/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and…](https://sms4smile.com/quotes/yvon-chouinard/evil-doesn-t-have-to-be-an-overt-act-it-can-be-merely-the-absence-of/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process…](https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-climbing-something-like-everest-is-to-effect/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.](https://sms4smile.com/quotes/yvon-chouinard/at-patagonia-making-a-profit-is-not-the-goal-because-the-zen-master/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Traveling is my form of self-education.](https://sms4smile.com/quotes/yvon-chouinard/traveling-is-my-form-of-self-education/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-personally-own-that-s-made-sold-shipped-stored-cleaned/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going…](https://sms4smile.com/quotes/yvon-chouinard/we-ve-teamed-up-with-some-japanese-companies-to-basically-by-2010/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in…](https://sms4smile.com/quotes/yvon-chouinard/you-can-solo-climb-everest-without-using-oxygen-or-you-can-pay-guides/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and…](https://sms4smile.com/quotes/yvon-chouinard/climbing-for-speed-records-will-probably-become-more-popular-a-mania/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-make-pollutes-the-most-responsible-thing-we-can-do-is/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/yvon-chouinard/#itemlist", "name": "15 Ifs Quotes By Yvon Chouinard", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "It's okay to be eccentric if you're rich; otherwise you're just crazy.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/it-s-okay-to-be-eccentric-if-you-re-rich-otherwise-you-re-just-crazy/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png", "contentUrl": "https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png", "url": "https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png", "width": 1080, "height": 1080, "caption": "“It's okay to be eccentric if you're rich; otherwise you're just crazy.” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Remember: if you take bivouac equipment along, you will bivouac...", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/remember-if-you-take-bivouac-equipment-along-you-will-bivouac/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2eb/yvon-chouinard-5320_climbing_remember-if-you-take-bivouac-equipment-a_725784.png", "contentUrl": "https://sms4smile.com/quotes/i/2eb/yvon-chouinard-5320_climbing_remember-if-you-take-bivouac-equipment-a_725784.png", "url": "https://sms4smile.com/quotes/i/2eb/yvon-chouinard-5320_climbing_remember-if-you-take-bivouac-equipment-a_725784.png", "width": 1080, "height": 1080, "caption": "“Remember: if you take bivouac equipment along, you will bivouac...” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-wanted-to-distance-myself-from-those-pasty-faced-corpses-in-suits-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "contentUrl": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "url": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "width": 1080, "height": 1080, "caption": "“I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. 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You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-think-risk-is-important-i-don-t-care-if-it-s-a-great-financial-risk/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "contentUrl": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "url": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "width": 1080, "height": 1080, "caption": "“I think risk is important. I don't care if it's a great financial risk or a physical risk. 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We all had to come to work on the balls of our feet and go up the stairs two at a time.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/one-thing-i-did-not-want-to-change-even-if-we-got-serious-work-had-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "contentUrl": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "url": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "width": 1080, "height": 1080, "caption": "“One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. 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And that's why these huge companies have massive layoffs all the time.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/so-all-of-these-companies-that-are-going-for-the-big-growth-if-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5da/yvon-chouinard-5320_belly_so-all-of-these-companies-that-are-going_1799654.png", "contentUrl": "https://sms4smile.com/quotes/i/5da/yvon-chouinard-5320_belly_so-all-of-these-companies-that-are-going_1799654.png", "url": "https://sms4smile.com/quotes/i/5da/yvon-chouinard-5320_belly_so-all-of-these-companies-that-are-going_1799654.png", "width": 1080, "height": 1080, "caption": "“So all of these companies that are going for the big growth, if it continues for any length of time, will…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-climbing-something-like-everest-is-to-effect/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bcd/yvon-chouinard-5320_climbing_the-whole-purpose-of-climbing-something_300612.png", "contentUrl": "https://sms4smile.com/quotes/i/bcd/yvon-chouinard-5320_climbing_the-whole-purpose-of-climbing-something_300612.png", "url": "https://sms4smile.com/quotes/i/bcd/yvon-chouinard-5320_climbing_the-whole-purpose-of-climbing-something_300612.png", "width": 1080, "height": 1080, "caption": "“The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/it-s-the-same-with-business-if-you-focus-on-the-goal-and-not-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/be4/yvon-chouinard-5320_business_it-s-the-same-with-business-if-you-focus_2371854.png", "contentUrl": "https://sms4smile.com/quotes/i/be4/yvon-chouinard-5320_business_it-s-the-same-with-business-if-you-focus_2371854.png", "url": "https://sms4smile.com/quotes/i/be4/yvon-chouinard-5320_business_it-s-the-same-with-business-if-you-focus_2371854.png", "width": 1080, "height": 1080, "caption": "“...it's the same with business. If you focus on the goal and not the process, you inevitably compromise…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/evil-doesn-t-have-to-be-an-overt-act-it-can-be-merely-the-absence-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/46e/yvon-chouinard-5320_ability_evil-doesn-t-have-to-be-an-overt-act-it_266101.png", "contentUrl": "https://sms4smile.com/quotes/i/46e/yvon-chouinard-5320_ability_evil-doesn-t-have-to-be-an-overt-act-it_266101.png", "url": "https://sms4smile.com/quotes/i/46e/yvon-chouinard-5320_ability_evil-doesn-t-have-to-be-an-overt-act-it_266101.png", "width": 1080, "height": 1080, "caption": "“Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/the-secret-to-happiness-is-to-be-working-at-your-passion-if-you-want/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/950/yvon-chouinard-5320_ass_the-secret-to-happiness-is-to-be-working_1064585.jpg", "contentUrl": "https://sms4smile.com/quotes/i/950/yvon-chouinard-5320_ass_the-secret-to-happiness-is-to-be-working_1064585.jpg", "url": "https://sms4smile.com/quotes/i/950/yvon-chouinard-5320_ass_the-secret-to-happiness-is-to-be-working_1064585.jpg", "width": 1080, "height": 1080, "caption": "“The secret to happiness is to be working at your passion. 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Which is impossible, of course.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/growth-isn-t-central-at-all-because-i-m-trying-to-run-this-company-as/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "contentUrl": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "url": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "width": 1080, "height": 1080, "caption": "“Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/you-can-solo-climb-everest-without-using-oxygen-or-you-can-pay-guides/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0be/yvon-chouinard-5320_bigs_you-can-solo-climb-everest-without-using_422846.png", "contentUrl": "https://sms4smile.com/quotes/i/0be/yvon-chouinard-5320_bigs_you-can-solo-climb-everest-without-using_422846.png", "url": "https://sms4smile.com/quotes/i/0be/yvon-chouinard-5320_bigs_you-can-solo-climb-everest-without-using_422846.png", "width": 1080, "height": 1080, "caption": "“You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. 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In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. 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If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/we-choose-to-believe-that-the-granite-is-alive-if-life-is-movement/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/180/yvon-chouinard-5320_alive_we-choose-to-believe-that-the-granite-is_976569.png", "contentUrl": "https://sms4smile.com/quotes/i/180/yvon-chouinard-5320_alive_we-choose-to-believe-that-the-granite-is_976569.png", "url": "https://sms4smile.com/quotes/i/180/yvon-chouinard-5320_alive_we-choose-to-believe-that-the-granite-is_976569.png", "width": 1080, "height": 1080, "caption": "“We choose to believe that the granite is alive. 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