--- title: "13 Ifs Quotes By Tony Hsieh" description: "13 Ifs quotes by Tony Hsieh. Plus more from Tony Hsieh and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/ff8/tony-hsieh-6336_be-true-to-yourself_be-true-to-yourself-if-you-follow-that-p_3148913.png" --- > [Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.](https://sms4smile.com/quotes/tony-hsieh/be-true-to-yourself-if-you-follow-that-principle-a-lot-of-decisions/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/ff8/tony-hsieh-6336_be-true-to-yourself_be-true-to-yourself-if-you-follow-that-p_3148913.png) > [Don't play games that you don't understand, even if you see lots of other people making money from them.](https://sms4smile.com/quotes/tony-hsieh/don-t-play-games-that-you-don-t-understand-even-if-you-see-lots-of/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/267/tony-hsieh-6336_business_don-t-play-games-that-you-don-t-understa_2133996.png) > [We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best…](https://sms4smile.com/quotes/tony-hsieh/we-decided-that-if-we-get-the-culture-right-most-of-the-stuff-like/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/9c4/tony-hsieh-6336_brands_we-decided-that-if-we-get-the-culture-ri_1182475.png) > [I think the most important thing is just if you hire people whose personal values match the corporate core values - and…](https://sms4smile.com/quotes/tony-hsieh/i-think-the-most-important-thing-is-just-if-you-hire-people-whose/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/258/tony-hsieh-6336_core_i-think-the-most-important-thing-is-just_2662945.png) > [It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you…](https://sms4smile.com/quotes/tony-hsieh/it-doesn-t-cost-anything-to-say-hi-when-you-pass-someone-else-in-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/080/tony-hsieh-6336_contact_it-doesn-t-cost-anything-to-say-hi-when_2359229.png) > [If there are too many competitors, even if you're the best it's a lot harder to win.](https://sms4smile.com/quotes/tony-hsieh/if-there-are-too-many-competitors-even-if-you-re-the-best-it-s-a-lot/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/a1a/tony-hsieh-6336_competitors_if-there-are-too-many-competitors-even-i_1540989.png) > [If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute…](https://sms4smile.com/quotes/tony-hsieh/if-you-re-worried-about-putting-food-on-the-table-or-putting-a-roof/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/e43/tony-hsieh-6336_basic-needs_if-you-re-worried-about-putting-food-on_2644706.png) > [If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to…](https://sms4smile.com/quotes/tony-hsieh/if-someone-is-self-aware-then-they-can-always-continue-to-grow-if/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/e47/tony-hsieh-6336_evolve_if-someone-is-self-aware-then-they-can-a_1322699.png) > [Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a…](https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/e7e/tony-hsieh-6336_belief_our-belief-is-that-if-you-get-the-cultur_178605.png) > [If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can…](https://sms4smile.com/quotes/tony-hsieh/if-you-re-focused-on-the-friendship-as-its-own-reward-serendipitous/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/ef2/tony-hsieh-6336_existence_if-you-re-focused-on-the-friendship-as-i_2092289.jpg) > [If I was going to go into an office I wanted it to be with people I would choose to be around…](https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/fa5/tony-hsieh-6336_company_if-i-was-going-to-go-into-an-office-i-wa_53026.png) > [A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day,…](https://sms4smile.com/quotes/tony-hsieh/a-lot-of-people-realize-i-don-t-have-to-work-in-this-job-that-i-m/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/20e/tony-hsieh-6336_afford_a-lot-of-people-realize-i-don-t-have-to_2832656.jpg) > [My advice is to stop trying to "network" in the traditional business sense, and instead just try to build up the number…](https://sms4smile.com/quotes/tony-hsieh/my-advice-is-to-stop-trying-to-network-in-the-traditional-business-2/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/40c/tony-hsieh-6336_advice_my-advice-is-to-stop-trying-to-network-i_2918789.jpg) ## Other authors on Ifs ## More by Tony Hsieh > [Things are never as bad or as good as they seem.](https://sms4smile.com/quotes/tony-hsieh/things-are-never-as-bad-or-as-good-as-they-seem/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [After what seemed like an eternity, we finally reached the summit just as the sun was rising. I couldn't believe that we had actually…](https://sms4smile.com/quotes/tony-hsieh/after-what-seemed-like-an-eternity-we-finally-reached-the-summit-just/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [If I was going to go into an office I wanted it to be with people I would choose to be around even if…](https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able…](https://sms4smile.com/quotes/tony-hsieh/never-accept-or-be-too-comfortable-with-the-status-quo-because-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.](https://sms4smile.com/quotes/tony-hsieh/have-fun-the-game-is-a-lot-more-enjoyable-when-you-re-trying-to-do/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term…](https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.](https://sms4smile.com/quotes/tony-hsieh/twitter-is-like-hugging-just-because-it-s-hard-to-measure-the-return/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines,…](https://sms4smile.com/quotes/tony-hsieh/sorry-investing-was-pretty-boring-and-i-really-missed-being-part-of/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Problems are just mile markers. Each one we pass means we've gotten better.](https://sms4smile.com/quotes/tony-hsieh/problems-are-just-mile-markers-each-one-we-pass-means-we-ve-gotten/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I think when people say they dread going into work on Monday morning, it's because they know they are leaving a piece of themselves…](https://sms4smile.com/quotes/tony-hsieh/i-think-when-people-say-they-dread-going-into-work-on-monday-morning/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“that your business can avoid making some of the same ones.   7. You want to figure out the right balance of profits, passion, and…](https://sms4smile.com/quotes/tony-hsieh/that-your-business-can-avoid-making-some-of-the-same-ones-7-you-want/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Inspire other communities and cities to reinvent themselves.](https://sms4smile.com/quotes/tony-hsieh/inspire-other-communities-and-cities-to-reinvent-themselves/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Learn by doing. Theory is nice, but nothing replaces actual experience.](https://sms4smile.com/quotes/tony-hsieh/learn-by-doing-theory-is-nice-but-nothing-replaces-actual-experience/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Most companies are very quick to hire and slow to fire, when really it should be the other way around.](https://sms4smile.com/quotes/tony-hsieh/most-companies-are-very-quick-to-hire-and-slow-to-fire-when-really-it/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/tony-hsieh/#itemlist", "name": "13 Ifs Quotes By Tony Hsieh", "numberOfItems": 13, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Be true to yourself. 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and not just the stated ones.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/i-think-the-most-important-thing-is-just-if-you-hire-people-whose/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/258/tony-hsieh-6336_core_i-think-the-most-important-thing-is-just_2662945.png", "contentUrl": "https://sms4smile.com/quotes/i/258/tony-hsieh-6336_core_i-think-the-most-important-thing-is-just_2662945.png", "url": "https://sms4smile.com/quotes/i/258/tony-hsieh-6336_core_i-think-the-most-important-thing-is-just_2662945.png", "width": 1080, "height": 1080, "caption": "“I think the most important thing is just if you hire people whose personal values match the corporate core…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/it-doesn-t-cost-anything-to-say-hi-when-you-pass-someone-else-in-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/080/tony-hsieh-6336_contact_it-doesn-t-cost-anything-to-say-hi-when_2359229.png", "contentUrl": "https://sms4smile.com/quotes/i/080/tony-hsieh-6336_contact_it-doesn-t-cost-anything-to-say-hi-when_2359229.png", "url": "https://sms4smile.com/quotes/i/080/tony-hsieh-6336_contact_it-doesn-t-cost-anything-to-say-hi-when_2359229.png", "width": 1080, "height": 1080, "caption": "“It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "If there are too many competitors, even if you're the best it's a lot harder to win.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/if-there-are-too-many-competitors-even-if-you-re-the-best-it-s-a-lot/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a1a/tony-hsieh-6336_competitors_if-there-are-too-many-competitors-even-i_1540989.png", "contentUrl": "https://sms4smile.com/quotes/i/a1a/tony-hsieh-6336_competitors_if-there-are-too-many-competitors-even-i_1540989.png", "url": "https://sms4smile.com/quotes/i/a1a/tony-hsieh-6336_competitors_if-there-are-too-many-competitors-even-i_1540989.png", "width": 1080, "height": 1080, "caption": "“If there are too many competitors, even if you're the best it's a lot harder to win.” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/if-you-re-worried-about-putting-food-on-the-table-or-putting-a-roof/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e43/tony-hsieh-6336_basic-needs_if-you-re-worried-about-putting-food-on_2644706.png", "contentUrl": "https://sms4smile.com/quotes/i/e43/tony-hsieh-6336_basic-needs_if-you-re-worried-about-putting-food-on_2644706.png", "url": "https://sms4smile.com/quotes/i/e43/tony-hsieh-6336_basic-needs_if-you-re-worried-about-putting-food-on_2644706.png", "width": 1080, "height": 1080, "caption": "“If you're worried about putting food on the table or putting a roof over your head, that stress is…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/if-someone-is-self-aware-then-they-can-always-continue-to-grow-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e47/tony-hsieh-6336_evolve_if-someone-is-self-aware-then-they-can-a_1322699.png", "contentUrl": "https://sms4smile.com/quotes/i/e47/tony-hsieh-6336_evolve_if-someone-is-self-aware-then-they-can-a_1322699.png", "url": "https://sms4smile.com/quotes/i/e47/tony-hsieh-6336_evolve_if-someone-is-self-aware-then-they-can-a_1322699.png", "width": 1080, "height": 1080, "caption": "“If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e7e/tony-hsieh-6336_belief_our-belief-is-that-if-you-get-the-cultur_178605.png", "contentUrl": "https://sms4smile.com/quotes/i/e7e/tony-hsieh-6336_belief_our-belief-is-that-if-you-get-the-cultur_178605.png", "url": "https://sms4smile.com/quotes/i/e7e/tony-hsieh-6336_belief_our-belief-is-that-if-you-get-the-cultur_178605.png", "width": 1080, "height": 1080, "caption": "“Our belief is that if you get the culture right, most of the other stuff, like great customer service, or…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it's actually how a lot of stuff happens.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/if-you-re-focused-on-the-friendship-as-its-own-reward-serendipitous/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ef2/tony-hsieh-6336_existence_if-you-re-focused-on-the-friendship-as-i_2092289.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ef2/tony-hsieh-6336_existence_if-you-re-focused-on-the-friendship-as-i_2092289.jpg", "url": "https://sms4smile.com/quotes/i/ef2/tony-hsieh-6336_existence_if-you-re-focused-on-the-friendship-as-i_2092289.jpg", "width": 1080, "height": 1080, "caption": "“If you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fa5/tony-hsieh-6336_company_if-i-was-going-to-go-into-an-office-i-wa_53026.png", "contentUrl": "https://sms4smile.com/quotes/i/fa5/tony-hsieh-6336_company_if-i-was-going-to-go-into-an-office-i-wa_53026.png", "url": "https://sms4smile.com/quotes/i/fa5/tony-hsieh-6336_company_if-i-was-going-to-go-into-an-office-i-wa_53026.png", "width": 1080, "height": 1080, "caption": "“If I was going to go into an office I wanted it to be with people I would choose to be around even if we…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "A lot of people realize \"I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.\"", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/a-lot-of-people-realize-i-don-t-have-to-work-in-this-job-that-i-m/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/20e/tony-hsieh-6336_afford_a-lot-of-people-realize-i-don-t-have-to_2832656.jpg", "contentUrl": "https://sms4smile.com/quotes/i/20e/tony-hsieh-6336_afford_a-lot-of-people-realize-i-don-t-have-to_2832656.jpg", "url": "https://sms4smile.com/quotes/i/20e/tony-hsieh-6336_afford_a-lot-of-people-realize-i-don-t-have-to_2832656.jpg", "width": 1080, "height": 1080, "caption": "“A lot of people realize \"I don't have to work in this job that I'm miserable at every year, or every day…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "My advice is to stop trying to \"network\" in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you'll derive both personal and business benefits from your friendship later down the road. You won't know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/my-advice-is-to-stop-trying-to-network-in-the-traditional-business-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/40c/tony-hsieh-6336_advice_my-advice-is-to-stop-trying-to-network-i_2918789.jpg", "contentUrl": "https://sms4smile.com/quotes/i/40c/tony-hsieh-6336_advice_my-advice-is-to-stop-trying-to-network-i_2918789.jpg", "url": "https://sms4smile.com/quotes/i/40c/tony-hsieh-6336_advice_my-advice-is-to-stop-trying-to-network-i_2918789.jpg", "width": 1080, "height": 1080, "caption": "“My advice is to stop trying to \"network\" in the traditional business sense, and instead just try to build up…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/ifs/tony-hsieh/#webpage", "url": "https://sms4smile.com/quotes/about/ifs/tony-hsieh/", "name": "Ifs Quotes by Tony Hsieh", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/ifs/tony-hsieh/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/ff8/tony-hsieh-6336_be-true-to-yourself_be-true-to-yourself-if-you-follow-that-p_3148913.png" }, "description": "13 Ifs quotes by Tony Hsieh. 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