--- title: "13 Ifs Quotes By Tim Cook" description: "13 Ifs quotes by Tim Cook. Plus more from Tim Cook and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png" --- > [If you want me to do things only for ROI reasons, you should get out of this stock.](https://sms4smile.com/quotes/tim-cook/if-you-want-me-to-do-things-only-for-roi-reasons-you-should-get-out/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png) > [If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep…](https://sms4smile.com/quotes/tim-cook/if-i-m-expected-to-keep-your-messages-and-everybody-else-s-then-there/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/4d9/tim-cook-1729_expected_if-i-m-expected-to-keep-your-messages-an_1452971.png) > [In the long arc of time, you are only relevant if customers love you.](https://sms4smile.com/quotes/tim-cook/in-the-long-arc-of-time-you-are-only-relevant-if-customers-love-you/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/032/tim-cook-1729_arcs_in-the-long-arc-of-time-you-are-only-rel_550178.png) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/f95/tim-cook-1729_able_without-encryption-you-and-i-wouldn-t-be_101030.png) > [I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure.…](https://sms4smile.com/quotes/tim-cook/i-believe-that-if-you-took-privacy-and-you-said-i-m-willing-to-give/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/1a1/tim-cook-1729_believe_i-believe-that-if-you-took-privacy-and-y_1921010.png) > [From our point of view it's important that Apple not be the developer for the world. We can't take all of our…](https://sms4smile.com/quotes/tim-cook/from-our-point-of-view-it-s-important-that-apple-not-be-the-developer/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/32e/tim-cook-1729_apple_from-our-point-of-view-it-s-important-th_735367.png) > [If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we…](https://sms4smile.com/quotes/tim-cook/if-those-of-us-in-positions-of-responsibility-fail-to-do-everything/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/2b0/tim-cook-1729_cybersecurity_if-those-of-us-in-positions-of-responsib_2391593.png) > [If I'm working with you for several months on things, if I have a relationship with you, and I decide one day…](https://sms4smile.com/quotes/tim-cook/if-i-m-working-with-you-for-several-months-on-things-if-i-have-a/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/7bc/tim-cook-1729_boys_if-i-m-working-with-you-for-several-mont_3224681.png) > [If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who…](https://sms4smile.com/quotes/tim-cook/if-i-know-what-your-messages-are-if-i-can-read-those-i-ll-probably-be/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/2ce/tim-cook-1729_able_if-i-know-what-your-messages-are-if-i-ca_2744243.png) > [I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that…](https://sms4smile.com/quotes/tim-cook/i-don-t-consider-myself-an-activist-but-i-realize-how-much-i-ve/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/5c7/tim-cook-1729_activist_i-don-t-consider-myself-an-activist-but_2162444.png) > [The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it…](https://sms4smile.com/quotes/tim-cook/the-reality-is-that-if-you-let-s-say-you-just-pulled-encryption-let-s/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/6b5/tim-cook-1729_arguing_the-reality-is-that-if-you-let-s-say-you_2971773.png) > [If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and…](https://sms4smile.com/quotes/tim-cook/if-you-re-worried-about-messaging-people-will-just-move-to-something/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/322/tim-cook-1729_apples_if-you-re-worried-about-messaging-people_1729545.jpg) > [Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and…](https://sms4smile.com/quotes/tim-cook/our-business-is-not-based-on-having-information-about-you-you-re-not/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg) ## Other authors on Ifs ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/tim-cook/#itemlist", "name": "13 Ifs Quotes By Tim Cook", "numberOfItems": 13, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If you want me to do things only for ROI reasons, you should get out of this stock.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-you-want-me-to-do-things-only-for-roi-reasons-you-should-get-out/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png", "contentUrl": "https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png", "url": "https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png", "width": 1080, "height": 1080, "caption": "“If you want me to do things only for ROI reasons, you should get out of this stock.” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-i-m-expected-to-keep-your-messages-and-everybody-else-s-then-there/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4d9/tim-cook-1729_expected_if-i-m-expected-to-keep-your-messages-an_1452971.png", "contentUrl": "https://sms4smile.com/quotes/i/4d9/tim-cook-1729_expected_if-i-m-expected-to-keep-your-messages-an_1452971.png", "url": "https://sms4smile.com/quotes/i/4d9/tim-cook-1729_expected_if-i-m-expected-to-keep-your-messages-an_1452971.png", "width": 1080, "height": 1080, "caption": "“If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "In the long arc of time, you are only relevant if customers love you.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/in-the-long-arc-of-time-you-are-only-relevant-if-customers-love-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/032/tim-cook-1729_arcs_in-the-long-arc-of-time-you-are-only-rel_550178.png", "contentUrl": "https://sms4smile.com/quotes/i/032/tim-cook-1729_arcs_in-the-long-arc-of-time-you-are-only-rel_550178.png", "url": "https://sms4smile.com/quotes/i/032/tim-cook-1729_arcs_in-the-long-arc-of-time-you-are-only-rel_550178.png", "width": 1080, "height": 1080, "caption": "“In the long arc of time, you are only relevant if customers love you.” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f95/tim-cook-1729_able_without-encryption-you-and-i-wouldn-t-be_101030.png", "contentUrl": "https://sms4smile.com/quotes/i/f95/tim-cook-1729_able_without-encryption-you-and-i-wouldn-t-be_101030.png", "url": "https://sms4smile.com/quotes/i/f95/tim-cook-1729_able_without-encryption-you-and-i-wouldn-t-be_101030.png", "width": 1080, "height": 1080, "caption": "“Without encryption, you and I wouldn't be able to do our banking online. 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And I'm not the only person that thinks that.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/i-believe-that-if-you-took-privacy-and-you-said-i-m-willing-to-give/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1a1/tim-cook-1729_believe_i-believe-that-if-you-took-privacy-and-y_1921010.png", "contentUrl": "https://sms4smile.com/quotes/i/1a1/tim-cook-1729_believe_i-believe-that-if-you-took-privacy-and-y_1921010.png", "url": "https://sms4smile.com/quotes/i/1a1/tim-cook-1729_believe_i-believe-that-if-you-took-privacy-and-y_1921010.png", "width": 1080, "height": 1080, "caption": "“I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. 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We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/from-our-point-of-view-it-s-important-that-apple-not-be-the-developer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/32e/tim-cook-1729_apple_from-our-point-of-view-it-s-important-th_735367.png", "contentUrl": "https://sms4smile.com/quotes/i/32e/tim-cook-1729_apple_from-our-point-of-view-it-s-important-th_735367.png", "url": "https://sms4smile.com/quotes/i/32e/tim-cook-1729_apple_from-our-point-of-view-it-s-important-th_735367.png", "width": 1080, "height": 1080, "caption": "“From our point of view it's important that Apple not be the developer for the world. 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We risk our way of life.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-those-of-us-in-positions-of-responsibility-fail-to-do-everything/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b0/tim-cook-1729_cybersecurity_if-those-of-us-in-positions-of-responsib_2391593.png", "contentUrl": "https://sms4smile.com/quotes/i/2b0/tim-cook-1729_cybersecurity_if-those-of-us-in-positions-of-responsib_2391593.png", "url": "https://sms4smile.com/quotes/i/2b0/tim-cook-1729_cybersecurity_if-those-of-us-in-positions-of-responsib_2391593.png", "width": 1080, "height": 1080, "caption": "“If those of us in positions of responsibility fail to do everything in our power to protect the right of…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-i-m-working-with-you-for-several-months-on-things-if-i-have-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7bc/tim-cook-1729_boys_if-i-m-working-with-you-for-several-mont_3224681.png", "contentUrl": "https://sms4smile.com/quotes/i/7bc/tim-cook-1729_boys_if-i-m-working-with-you-for-several-mont_3224681.png", "url": "https://sms4smile.com/quotes/i/7bc/tim-cook-1729_boys_if-i-m-working-with-you-for-several-mont_3224681.png", "width": 1080, "height": 1080, "caption": "“If I'm working with you for several months on things, if I have a relationship with you, and I decide one…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-i-know-what-your-messages-are-if-i-can-read-those-i-ll-probably-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2ce/tim-cook-1729_able_if-i-know-what-your-messages-are-if-i-ca_2744243.png", "contentUrl": "https://sms4smile.com/quotes/i/2ce/tim-cook-1729_able_if-i-know-what-your-messages-are-if-i-ca_2744243.png", "url": "https://sms4smile.com/quotes/i/2ce/tim-cook-1729_able_if-i-know-what-your-messages-are-if-i-ca_2744243.png", "width": 1080, "height": 1080, "caption": "“If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/i-don-t-consider-myself-an-activist-but-i-realize-how-much-i-ve/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5c7/tim-cook-1729_activist_i-don-t-consider-myself-an-activist-but_2162444.png", "contentUrl": "https://sms4smile.com/quotes/i/5c7/tim-cook-1729_activist_i-don-t-consider-myself-an-activist-but_2162444.png", "url": "https://sms4smile.com/quotes/i/5c7/tim-cook-1729_activist_i-don-t-consider-myself-an-activist-but_2162444.png", "width": 1080, "height": 1080, "caption": "“I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/the-reality-is-that-if-you-let-s-say-you-just-pulled-encryption-let-s/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6b5/tim-cook-1729_arguing_the-reality-is-that-if-you-let-s-say-you_2971773.png", "contentUrl": "https://sms4smile.com/quotes/i/6b5/tim-cook-1729_arguing_the-reality-is-that-if-you-let-s-say-you_2971773.png", "url": "https://sms4smile.com/quotes/i/6b5/tim-cook-1729_arguing_the-reality-is-that-if-you-let-s-say-you_2971773.png", "width": 1080, "height": 1080, "caption": "“The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/if-you-re-worried-about-messaging-people-will-just-move-to-something/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/322/tim-cook-1729_apples_if-you-re-worried-about-messaging-people_1729545.jpg", "contentUrl": "https://sms4smile.com/quotes/i/322/tim-cook-1729_apples_if-you-re-worried-about-messaging-people_1729545.jpg", "url": "https://sms4smile.com/quotes/i/322/tim-cook-1729_apples_if-you-re-worried-about-messaging-people_1729545.jpg", "width": 1080, "height": 1080, "caption": "“If you're worried about messaging, people will just move to something else. You know if you legislate…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/our-business-is-not-based-on-having-information-about-you-you-re-not/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "url": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "width": 1080, "height": 1080, "caption": "“Our business is not based on having information about you. You’re not our product. Our product are these…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/ifs/tim-cook/#webpage", "url": "https://sms4smile.com/quotes/about/ifs/tim-cook/", "name": "Ifs Quotes by Tim Cook", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/ifs/tim-cook/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/4a2/tim-cook-1729_if-you-want-me_if-you-want-me-to-do-things-only-for-roi_2676625.png" }, "description": "13 Ifs quotes by Tim Cook. 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