--- title: "10 Ifs Quotes By Scott D. Anthony" description: "10 Ifs quotes by Scott D. Anthony. Plus more from Scott D. Anthony and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/788/scott-d-anthony-6772_artifacts_people-who-copy-what-exists-copy-a-point_2330074.png" --- > [People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at…](https://sms4smile.com/quotes/scott-d-anthony/people-who-copy-what-exists-copy-a-point-in-time-artifact-and-if-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/788/scott-d-anthony-6772_artifacts_people-who-copy-what-exists-copy-a-point_2330074.png) > [Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as…](https://sms4smile.com/quotes/scott-d-anthony/of-course-if-you-are-launching-a-new-business-you-can-thinking-about/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/6cd/scott-d-anthony-6772_business_of-course-if-you-are-launching-a-new-bus_2540278.png) > [If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just…](https://sms4smile.com/quotes/scott-d-anthony/if-you-are-trying-to-improve-the-performance-of-existing-operations/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/c91/scott-d-anthony-6772_answers_if-you-are-trying-to-improve-the-perform_3207149.png) > [If you invest the time to understand the customer better than they know themselves, if you know the things they want or…](https://sms4smile.com/quotes/scott-d-anthony/if-you-invest-the-time-to-understand-the-customer-better-than-they/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/1a9/scott-d-anthony-6772_customer_if-you-invest-the-time-to-understand-the_1460119.png) > [If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill,…](https://sms4smile.com/quotes/scott-d-anthony/if-you-work-on-a-new-product-launch-spent-time-in-a-new-geography-or/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/d7b/scott-d-anthony-6772_choices_if-you-work-on-a-new-product-launch-spen_1703048.png) > [You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model…](https://sms4smile.com/quotes/scott-d-anthony/you-can-increase-the-odds-of-spotting-the-weak-points-in-your/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/4a8/scott-d-anthony-6772_approach_you-can-increase-the-odds-of-spotting-th_932127.png) > [If you are a large company and you want to do something unique, you almost by definition have to tap onto the…](https://sms4smile.com/quotes/scott-d-anthony/if-you-are-a-large-company-and-you-want-to-do-something-unique-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/a75/scott-d-anthony-6772_business_if-you-are-a-large-company-and-you-want_115383.png) > [I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring…](https://sms4smile.com/quotes/scott-d-anthony/i-find-social-media-as-fun-and-engaging-as-the-next-person-but/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/e79/scott-d-anthony-6772_ads_i-find-social-media-as-fun-and-engaging_2210490.png) > [First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan.…](https://sms4smile.com/quotes/scott-d-anthony/first-you-document-your-idea-you-should-be-comprehensive-but-that/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/ef1/scott-d-anthony-6772_approach_first-you-document-your-idea-you-should_2995451.png) > [It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to…](https://sms4smile.com/quotes/scott-d-anthony/it-s-one-of-the-underappreciated-skills-required-by-an-innovator-they/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) [Image](https://sms4smile.com/quotes/i/00c/scott-d-anthony-6772_able_it-s-one-of-the-underappreciated-skills_638803.jpg) ## Other authors on Ifs ## More by Scott D. Anthony > [I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.](https://sms4smile.com/quotes/scott-d-anthony/i-think-the-most-important-thing-to-do-is-to-recognize-the/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Document, evaluate, focus, test.](https://sms4smile.com/quotes/scott-d-anthony/document-evaluate-focus-test/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [It's very easy to skip steps when documenting an idea.](https://sms4smile.com/quotes/scott-d-anthony/it-s-very-easy-to-skip-steps-when-documenting-an-idea/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because many of…](https://sms4smile.com/quotes/scott-d-anthony/every-leader-needs-to-watch-what-teenagers-or-startup-companies-or/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [In the strengthening the core job, a leader can draw on their past experiences. After all, in most cases they did the job of…](https://sms4smile.com/quotes/scott-d-anthony/in-the-strengthening-the-core-job-a-leader-can-draw-on-their-past/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business…](https://sms4smile.com/quotes/scott-d-anthony/if-you-are-a-large-company-and-you-want-to-do-something-unique-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.](https://sms4smile.com/quotes/scott-d-anthony/you-still-want-to-be-thoughtful-about-what-you-do-no-doubt-but-you/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [It takes a great deal of humility to recognize you have made a wrong turn on the road to successful innovation, but better to…](https://sms4smile.com/quotes/scott-d-anthony/it-takes-a-great-deal-of-humility-to-recognize-you-have-made-a-wrong/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [“Creating a new business from scratch is hard, but executives of incumbents have the dual challenge of creating new businesses while simultaneously staving off…](https://sms4smile.com/quotes/scott-d-anthony/creating-a-new-business-from-scratch-is-hard-but-executives-of/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.](https://sms4smile.com/quotes/scott-d-anthony/the-most-important-thing-here-is-to-largely-ignore-what-customers-say/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the…](https://sms4smile.com/quotes/scott-d-anthony/make-sure-that-you-take-the-time-to-think-about-how-other-companies/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Aside from the equivalent of blowing up the lab or letting a pathogen escape, the only failure is spending too long or too much…](https://sms4smile.com/quotes/scott-d-anthony/aside-from-the-equivalent-of-blowing-up-the-lab-or-letting-a-pathogen/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Mucken Singh works VERY hard on his brawler's physique!](https://sms4smile.com/quotes/scott-d-anthony/mucken-singh-works-very-hard-on-his-brawler-s-physique/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.](https://sms4smile.com/quotes/scott-d-anthony/most-startup-companies-have-two-people-and-they-figure-out-creative/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [Three of our core corporate values are inclusiveness, collaboration, and humility.](https://sms4smile.com/quotes/scott-d-anthony/three-of-our-core-corporate-values-are-inclusiveness-collaboration/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/scott-d-anthony/#itemlist", "name": "10 Ifs Quotes By Scott D. 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Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/if-you-work-on-a-new-product-launch-spent-time-in-a-new-geography-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d7b/scott-d-anthony-6772_choices_if-you-work-on-a-new-product-launch-spen_1703048.png", "contentUrl": "https://sms4smile.com/quotes/i/d7b/scott-d-anthony-6772_choices_if-you-work-on-a-new-product-launch-spen_1703048.png", "url": "https://sms4smile.com/quotes/i/d7b/scott-d-anthony-6772_choices_if-you-work-on-a-new-product-launch-spen_1703048.png", "width": 1080, "height": 1080, "caption": "“If you work on a new product launch, spent time in a new geography, or work to develop a completely new…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/you-can-increase-the-odds-of-spotting-the-weak-points-in-your/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4a8/scott-d-anthony-6772_approach_you-can-increase-the-odds-of-spotting-th_932127.png", "contentUrl": "https://sms4smile.com/quotes/i/4a8/scott-d-anthony-6772_approach_you-can-increase-the-odds-of-spotting-th_932127.png", "url": "https://sms4smile.com/quotes/i/4a8/scott-d-anthony-6772_approach_you-can-increase-the-odds-of-spotting-th_932127.png", "width": 1080, "height": 1080, "caption": "“You can increase the odds of spotting the weak points in your approach if you really think about the…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/if-you-are-a-large-company-and-you-want-to-do-something-unique-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a75/scott-d-anthony-6772_business_if-you-are-a-large-company-and-you-want_115383.png", "contentUrl": "https://sms4smile.com/quotes/i/a75/scott-d-anthony-6772_business_if-you-are-a-large-company-and-you-want_115383.png", "url": "https://sms4smile.com/quotes/i/a75/scott-d-anthony-6772_business_if-you-are-a-large-company-and-you-want_115383.png", "width": 1080, "height": 1080, "caption": "“If you are a large company and you want to do something unique, you almost by definition have to tap onto…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/i-find-social-media-as-fun-and-engaging-as-the-next-person-but/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e79/scott-d-anthony-6772_ads_i-find-social-media-as-fun-and-engaging_2210490.png", "contentUrl": "https://sms4smile.com/quotes/i/e79/scott-d-anthony-6772_ads_i-find-social-media-as-fun-and-engaging_2210490.png", "url": "https://sms4smile.com/quotes/i/e79/scott-d-anthony-6772_ads_i-find-social-media-as-fun-and-engaging_2210490.png", "width": 1080, "height": 1080, "caption": "“I find social media as fun and engaging as the next person, but imagine if all the creative talent that was…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.", "creator": { "@type": "Person", "name": "Scott D. 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Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.", "creator": { "@type": "Person", "name": "Scott D. Anthony" }, "url": "https://sms4smile.com/quotes/scott-d-anthony/it-s-one-of-the-underappreciated-skills-required-by-an-innovator-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/00c/scott-d-anthony-6772_able_it-s-one-of-the-underappreciated-skills_638803.jpg", "contentUrl": "https://sms4smile.com/quotes/i/00c/scott-d-anthony-6772_able_it-s-one-of-the-underappreciated-skills_638803.jpg", "url": "https://sms4smile.com/quotes/i/00c/scott-d-anthony-6772_able_it-s-one-of-the-underappreciated-skills_638803.jpg", "width": 1080, "height": 1080, "caption": "“It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of…” — Scott D. Anthony", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/ifs/scott-d-anthony/#webpage", "url": "https://sms4smile.com/quotes/about/ifs/scott-d-anthony/", "name": "Ifs Quotes by Scott D. Anthony", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/ifs/scott-d-anthony/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/788/scott-d-anthony-6772_artifacts_people-who-copy-what-exists-copy-a-point_2330074.png" }, "description": "10 Ifs quotes by Scott D. Anthony. Plus more from Scott D. 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