--- title: "32 Ifs Quotes By Sam Altman" description: "32 Ifs quotes by Sam Altman. Plus more from Sam Altman and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/88c/sam-altman-1494_building_in-general-it-s-best-if-you-re-building_1859568.png" --- > [In general, it's best if you're building something that you yourself need.](https://sms4smile.com/quotes/sam-altman/in-general-it-s-best-if-you-re-building-something-that-you-yourself/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/88c/sam-altman-1494_building_in-general-it-s-best-if-you-re-building_1859568.png) > [In general though, if you look at the track record of pivots, they don't become big companies.](https://sms4smile.com/quotes/sam-altman/in-general-though-if-you-look-at-the-track-record-of-pivots-they-don/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/128/sam-altman-1494_big-companies_in-general-though-if-you-look-at-the-tra_1956570.png) > [If it works out, you're going to be working on this for 10 years.](https://sms4smile.com/quotes/sam-altman/if-it-works-out-you-re-going-to-be-working-on-this-for-10-years/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/22a/sam-altman-1494_ifs_if-it-works-out-you-re-going-to-be-worki_864053.png) > [If you compromise and hire someone mediocre you will always regret it.](https://sms4smile.com/quotes/sam-altman/if-you-compromise-and-hire-someone-mediocre-you-will-always-regret-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/7c4/sam-altman-1494_compromise_if-you-compromise-and-hire-someone-medio_723728.png) > [If you want something in a deal, just ask for it.](https://sms4smile.com/quotes/sam-altman/if-you-want-something-in-a-deal-just-ask-for-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/907/sam-altman-1494_asks_if-you-want-something-in-a-deal-just-ask_160635.png) > [If you compromise in the first five, ten hires it might kill the company.](https://sms4smile.com/quotes/sam-altman/if-you-compromise-in-the-first-five-ten-hires-it-might-kill-the/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d9d/sam-altman-1494_business_if-you-compromise-in-the-first-five-ten_2513800.png) > [Aim to be the best in the world at whatever you do professionally. Even if you miss, you'll probably end up in…](https://sms4smile.com/quotes/sam-altman/aim-to-be-the-best-in-the-world-at-whatever-you-do-professionally/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/f57/sam-altman-1494_aim_aim-to-be-the-best-in-the-world-at-whate_826860.png) > [If you ever take your foot off the gas pedal, things will spiral out of control, snowball downwards.](https://sms4smile.com/quotes/sam-altman/if-you-ever-take-your-foot-off-the-gas-pedal-things-will-spiral-out/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/981/sam-altman-1494_fast_if-you-ever-take-your-foot-off-the-gas-p_656875.png) > [Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to…](https://sms4smile.com/quotes/sam-altman/starting-a-business-is-like-riding-a-wave-between-life-and-death-if/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d19/sam-altman-1494_between-life-and-dea_starting-a-business-is-like-riding-a-wav_628776.png) > [No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.](https://sms4smile.com/quotes/sam-altman/no-growth-hack-brilliant-marketing-idea-or-sales-team-can-save-you/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/a3e/sam-altman-1494_brilliant_no-growth-hack-brilliant-marketing-idea_912998.png) > [Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.](https://sms4smile.com/quotes/sam-altman/long-term-thinking-is-so-rare-anywhere-but-especially-in-startups/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/785/sam-altman-1494_advantage_long-term-thinking-is-so-rare-anywhere-b_2459078.png) > [If you don't love and believe in what you're building, you're likely to give up at some point along the way.](https://sms4smile.com/quotes/sam-altman/if-you-don-t-love-and-believe-in-what-you-re-building-you-re-likely/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/69f/sam-altman-1494_believe_if-you-don-t-love-and-believe-in-what-yo_450416.png) > [If you can just learn to think about the market first, you will have a big leg up on most people starting…](https://sms4smile.com/quotes/sam-altman/if-you-can-just-learn-to-think-about-the-market-first-you-will-have-a/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d07/sam-altman-1494_bigs_if-you-can-just-learn-to-think-about-the_2031541.png) > [Some day everyone will find out everyone else's comp, if it's all over the place, it will be a complete meltdown disaster](https://sms4smile.com/quotes/sam-altman/some-day-everyone-will-find-out-everyone-else-s-comp-if-it-s-all-over/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/fc2/sam-altman-1494_disaster_some-day-everyone-will-find-out-everyone_575384.png) > [If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are…](https://sms4smile.com/quotes/sam-altman/if-it-takes-more-than-a-sentence-to-explain-what-you-are-doing-it-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/954/sam-altman-1494_complicated_if-it-takes-more-than-a-sentence-to-expl_755975.png) > [By the way, that's my number one piece of advice if you're going to join a startup: pick a rocket ship.](https://sms4smile.com/quotes/sam-altman/by-the-way-that-s-my-number-one-piece-of-advice-if-you-re-going-to/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/b6f/sam-altman-1494_advice_by-the-way-that-s-my-number-one-piece-of_2495850.png) > [If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.](https://sms4smile.com/quotes/sam-altman/if-you-don-t-need-it-yourself-and-you-re-building-something-that/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/eed/sam-altman-1494_bigs_if-you-don-t-need-it-yourself-and-you-re_2328514.png) > [If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying…](https://sms4smile.com/quotes/sam-altman/if-you-have-several-ideas-that-all-seem-pretty-good-work-on-the-one/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d68/sam-altman-1494_good-work_if-you-have-several-ideas-that-all-seem_2687125.png) > [If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.](https://sms4smile.com/quotes/sam-altman/if-someone-is-choosing-between-joining-mckinsey-or-your-startup-it-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d28/sam-altman-1494_customer_if-someone-is-choosing-between-joining-m_598710.png) > [If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old…](https://sms4smile.com/quotes/sam-altman/if-you-pivot-do-it-fully-and-with-conviction-the-worst-thing-is-to/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/d69/sam-altman-1494_baby_if-you-pivot-do-it-fully-and-with-convic_2091965.jpg) > [If someone is difficult to talk to, if someone cannot communicate clearly, it's a real problem in terms of their likelihood to…](https://sms4smile.com/quotes/sam-altman/if-someone-is-difficult-to-talk-to-if-someone-cannot-communicate/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/1a4/sam-altman-1494_communicate_if-someone-is-difficult-to-talk-to-if-so_3022300.png) > [You only get points when you make something the market wants. So if you work really hard on the wrong things, no…](https://sms4smile.com/quotes/sam-altman/you-only-get-points-when-you-make-something-the-market-wants-so-if/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/bc9/sam-altman-1494_care_you-only-get-points-when-you-make-someth_1230738.png) > [So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you…](https://sms4smile.com/quotes/sam-altman/so-if-you-want-a-culture-where-people-work-hard-pay-attention-to/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/85a/sam-altman-1494_attention_so-if-you-want-a-culture-where-people-wo_2459999.png) > [I care much more about the growth rate of the market than it's current size and I also care if there's any…](https://sms4smile.com/quotes/sam-altman/i-care-much-more-about-the-growth-rate-of-the-market-than-it-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/ace/sam-altman-1494_care_i-care-much-more-about-the-growth-rate-o_917444.png) > [As you grow, the productivity I think, goes down with the square of the number of employees if you don't make an…](https://sms4smile.com/quotes/sam-altman/as-you-grow-the-productivity-i-think-goes-down-with-the-square-of-the/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/770/sam-altman-1494_effort_as-you-grow-the-productivity-i-think-goe_1034564.png) > [... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part…](https://sms4smile.com/quotes/sam-altman/if-you-talk-to-say-any-of-the-first-40-or-50-employees-they-all-feel/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/f30/sam-altman-1494_business_if-you-talk-to-say-any-of-the-first-40-o_1593739.png) > [You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.](https://sms4smile.com/quotes/sam-altman/you-want-an-idea-that-not-many-other-people-are-working-on-and-it-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/375/sam-altman-1494_bigs_you-want-an-idea-that-not-many-other-peo_2683974.png) > [The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to…](https://sms4smile.com/quotes/sam-altman/the-role-of-the-board-is-advice-and-consent-if-the-ceo-does-not-lay/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/418/sam-altman-1494_advice_the-role-of-the-board-is-advice-and-cons_2292782.png) > [If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made…](https://sms4smile.com/quotes/sam-altman/if-you-look-at-successful-pivots-they-almost-always-are-a-pivot-into/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/ac6/sam-altman-1494_customer_if-you-look-at-successful-pivots-they-al_2820669.png) > [If someone is getting every decision wrong, that's when you need to act, and at that point it'll be painfully aware to…](https://sms4smile.com/quotes/sam-altman/if-someone-is-getting-every-decision-wrong-that-s-when-you-need-to/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/78d/sam-altman-1494_decision_if-someone-is-getting-every-decision-wro_394722.png) > [If you're not in college and you don't know a cofounder, the next best thing I think is to go work at…](https://sms4smile.com/quotes/sam-altman/if-you-re-not-in-college-and-you-don-t-know-a-cofounder-the-next-best/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/f44/sam-altman-1494_best-things_if-you-re-not-in-college-and-you-don-t-k_2373295.png) > [These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been…](https://sms4smile.com/quotes/sam-altman/these-all-sounded-really-bad-but-they-turned-out-to-be-good-if-they/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/3c5/sam-altman-1494_be-good_these-all-sounded-really-bad-but-they-tu_3190054.png) ## Other authors on Ifs ## More by Sam Altman > [The best people know that they should join a rocketship.](https://sms4smile.com/quotes/sam-altman/the-best-people-know-that-they-should-join-a-rocketship/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You really want to know your cofounders for a while, ideally years.](https://sms4smile.com/quotes/sam-altman/you-really-want-to-know-your-cofounders-for-a-while-ideally-years/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Employees will only add more value over time.](https://sms4smile.com/quotes/sam-altman/employees-will-only-add-more-value-over-time/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One thing I tell startups all the time is that the best way to grow is to make their product better.](https://sms4smile.com/quotes/sam-altman/one-thing-i-tell-startups-all-the-time-is-that-the-best-way-to-grow/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [A winning team feels good and keeps winning. A team that hasn't won in a while gets demotivated and keeps losing.](https://sms4smile.com/quotes/sam-altman/a-winning-team-feels-good-and-keeps-winning-a-team-that-hasn-t-won-in/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You're either not hiring at all or it's probably your single biggest block of time.](https://sms4smile.com/quotes/sam-altman/you-re-either-not-hiring-at-all-or-it-s-probably-your-single-biggest/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [The thing that kills startups at some level, is the founders giving up.](https://sms4smile.com/quotes/sam-altman/the-thing-that-kills-startups-at-some-level-is-the-founders-giving-up/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.](https://sms4smile.com/quotes/sam-altman/execution-gets-divided-into-two-key-questions-1-can-you-figure-out/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [If you want something in a deal, just ask for it.](https://sms4smile.com/quotes/sam-altman/if-you-want-something-in-a-deal-just-ask-for-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Most things are not as risky as they seem.](https://sms4smile.com/quotes/sam-altman/most-things-are-not-as-risky-as-they-seem/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.](https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are not the best choice for work-life balance, and that's sort of just the sad reality.](https://sms4smile.com/quotes/sam-altman/startups-are-not-the-best-choice-for-work-life-balance-and-that-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.](https://sms4smile.com/quotes/sam-altman/one-of-the-biggest-advantages-that-start-ups-have-is-execution-speed/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good…](https://sms4smile.com/quotes/sam-altman/one-of-the-keys-to-focus-and-why-i-said-cofounders-that-aren-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are very hard no matter what you do; you may as well go after a big opportunity.](https://sms4smile.com/quotes/sam-altman/startups-are-very-hard-no-matter-what-you-do-you-may-as-well-go-after/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": 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