--- title: "27 Ifs Quotes By John Maynard Keynes" description: "27 Ifs quotes by John Maynard Keynes. Plus more from John Maynard Keynes and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png" --- > [If farming were to be organised like the stock market, a farmer would sell his farm in the morning when it was…](https://sms4smile.com/quotes/john-maynard-keynes/if-farming-were-to-be-organised-like-the-stock-market-a-farmer-would/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png) > [It is astonishing what foolish things one can temporarily believe if one thinks too long alone, particularly in economics.](https://sms4smile.com/quotes/john-maynard-keynes/it-is-astonishing-what-foolish-things-one-can-temporarily-believe-if/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/6ab/john-maynard-keynes-1380_astonishing_it-is-astonishing-what-foolish-things-on_3225280.png) > [Pyramid-building, earthquakes, even wars may serve to increase wealth, if the education of our statesmen on the principles of the classical economics…](https://sms4smile.com/quotes/john-maynard-keynes/pyramid-building-earthquakes-even-wars-may-serve-to-increase-wealth/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/999/john-maynard-keynes-1380_building_pyramid-building-earthquakes-even-wars-m_2500447.jpg) > [An investor who proposes to ignore near-term market fluctuations needs greater resources for safety and must not operate on so large a…](https://sms4smile.com/quotes/john-maynard-keynes/an-investor-who-proposes-to-ignore-near-term-market-fluctuations/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/490/john-maynard-keynes-1380_borrowed_an-investor-who-proposes-to-ignore-near_672379.png) > [If we consistently act on the optimistic hypothesis, this hypothesis will tend to be realised; whilst by acting on the pessimistic hypothesis…](https://sms4smile.com/quotes/john-maynard-keynes/if-we-consistently-act-on-the-optimistic-hypothesis-this-hypothesis/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/63d/john-maynard-keynes-1380_acting_if-we-consistently-act-on-the-optimistic_1181469.png) > [The friends of gold will have to be extremely wise and moderate if they are to avoid a revolution.](https://sms4smile.com/quotes/john-maynard-keynes/the-friends-of-gold-will-have-to-be-extremely-wise-and-moderate-if/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/4ad/john-maynard-keynes-1380_friendship_the-friends-of-gold-will-have-to-be-extr_1427363.png) > [If you owe your bank manager a thousand pounds, you are at his mercy. If you owe him a million pounds, he…](https://sms4smile.com/quotes/john-maynard-keynes/if-you-owe-your-bank-manager-a-thousand-pounds-you-are-at-his-mercy/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/998/john-maynard-keynes-1380_bankers_if-you-owe-your-bank-manager-a-thousand_31320.png) > [If human nature felt no temptation to take a chance there might not be much investment merely as a result of cold…](https://sms4smile.com/quotes/john-maynard-keynes/if-human-nature-felt-no-temptation-to-take-a-chance-there-might-not/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/ad3/john-maynard-keynes-1380_business_if-human-nature-felt-no-temptation-to-ta_2749381.png) > [If I am right in supposing it to be comparatively easy to make capital-goods so abundant that the marginal efficiency of capital…](https://sms4smile.com/quotes/john-maynard-keynes/if-i-am-right-in-supposing-it-to-be-comparatively-easy-to-make/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/531/john-maynard-keynes-1380_capitalism_if-i-am-right-in-supposing-it-to-be-comp_318756.png) > [Canada is a place of infinite promise. We like the people, and if one ever had to emigrate, this would be the…](https://sms4smile.com/quotes/john-maynard-keynes/canada-is-a-place-of-infinite-promise-we-like-the-people-and-if-one/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/512/john-maynard-keynes-1380_canada_canada-is-a-place-of-infinite-promise-we_2421357.png) > [Economists must leave to Adam Smith alone the glory of the Quarto, must pluck the day, fling pamphlets into the wind, write…](https://sms4smile.com/quotes/john-maynard-keynes/economists-must-leave-to-adam-smith-alone-the-glory-of-the-quarto/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/028/john-maynard-keynes-1380_accidents_economists-must-leave-to-adam-smith-alon_2526242.png) > [This long run is a misleading guide to current affairs. In the long run we are all dead. Economists set themselves too…](https://sms4smile.com/quotes/john-maynard-keynes/this-long-run-is-a-misleading-guide-to-current-affairs-in-the-long/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/8c1/john-maynard-keynes-1380_affair_this-long-run-is-a-misleading-guide-to-c_2359861.png) > [If, however, a government refrains from regulations and allows matters to take their course, essential commodities soon attain a level of price…](https://sms4smile.com/quotes/john-maynard-keynes/if-however-a-government-refrains-from-regulations-and-allows-matters/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/c6e/john-maynard-keynes-1380_banking_if-however-a-government-refrains-from-re_2546920.png) > [The central principle of investment is to go contrary to the general opinion, on the grounds that if everyone agreed about its…](https://sms4smile.com/quotes/john-maynard-keynes/the-central-principle-of-investment-is-to-go-contrary-to-the-general/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/516/john-maynard-keynes-1380_contrary_the-central-principle-of-investment-is-t_694217.png) > [It is Enterprise which build and improves the world's possessions...If Enterprise is afoot, Wealth accumulates whatever may be happening to Thrift; and…](https://sms4smile.com/quotes/john-maynard-keynes/it-is-enterprise-which-build-and-improves-the-world-s-possessions-if/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/486/john-maynard-keynes-1380_business_it-is-enterprise-which-build-and-improve_234773.png) > [Nothing can preserve the integrity of contact between individuals, except a discretionary authority in the state to revise what has become intolerable.…](https://sms4smile.com/quotes/john-maynard-keynes/nothing-can-preserve-the-integrity-of-contact-between-individuals/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/db3/john-maynard-keynes-1380_authority_nothing-can-preserve-the-integrity-of-co_1670780.jpg) > [It is not the ownership of the instruments of production which it is important for the State to assume. If the State…](https://sms4smile.com/quotes/john-maynard-keynes/it-is-not-the-ownership-of-the-instruments-of-production-which-it-is/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/fa9/john-maynard-keynes-1380_able_it-is-not-the-ownership-of-the-instrumen_959861.png) > [It is the long term investor who will in practice come in for the most criticism. For it is the essence of…](https://sms4smile.com/quotes/john-maynard-keynes/it-is-the-long-term-investor-who-will-in-practice-come-in-for-the/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/506/john-maynard-keynes-1380_average_it-is-the-long-term-investor-who-will-in_794594.png) > [The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of the whole earth --…](https://sms4smile.com/quotes/john-maynard-keynes/the-inhabitant-of-london-could-order-by-telephone-sipping-his-morning/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/4f8/john-maynard-keynes-1380_adventure_the-inhabitant-of-london-could-order-by_3082994.png) > [If the Treasury were to fill old bottles with bank-notes, bury them at suitable depths in disused coal-mines which are then filled…](https://sms4smile.com/quotes/john-maynard-keynes/if-the-treasury-were-to-fill-old-bottles-with-bank-notes-bury-them-at/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/faf/john-maynard-keynes-1380_bottles_if-the-treasury-were-to-fill-old-bottles_3125556.png) > [Businessmen have a different set of delusions from politicians; and need, therefore, different handling. They are, however, much milder than politicians, at…](https://sms4smile.com/quotes/john-maynard-keynes/businessmen-have-a-different-set-of-delusions-from-politicians-and-2/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/97e/john-maynard-keynes-1380_animal_businessmen-have-a-different-set-of-delu_3139910.jpg) > [Nevertheless, if we contemplate a society with a somewhat stable wage-unit, with national characteristics which determine the propensity to consume and the…](https://sms4smile.com/quotes/john-maynard-keynes/nevertheless-if-we-contemplate-a-society-with-a-somewhat-stable-wage/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/c23/john-maynard-keynes-1380_attention_nevertheless-if-we-contemplate-a-society_353819.png) > [If we aim deliberately at the impoverishment of Central Europe, vengeance, I dare predict, will not limp.](https://sms4smile.com/quotes/john-maynard-keynes/if-we-aim-deliberately-at-the-impoverishment-of-central-europe/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/456/john-maynard-keynes-1380_aim_if-we-aim-deliberately-at-the-impoverish_2958527.png) > [Dangerous acts can be done safely in a community which thinks and feels rightly, which would be the way to hell if…](https://sms4smile.com/quotes/john-maynard-keynes/dangerous-acts-can-be-done-safely-in-a-community-which-thinks-and/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/321/john-maynard-keynes-1380_community_dangerous-acts-can-be-done-safely-in-a-c_1049214.jpg) > [The principle objectives in life are love, the creation and enjoyment if aesthetic experience, the pursuit of knowledge. Love comes a long…](https://sms4smile.com/quotes/john-maynard-keynes/the-principle-objectives-in-life-are-love-the-creation-and-enjoyment/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/c56/john-maynard-keynes-1380_aesthetic_the-principle-objectives-in-life-are-lov_897389.png) > [The power to become habituated to his surroundings and therefore to no longer be grateful for what is good in it is…](https://sms4smile.com/quotes/john-maynard-keynes/the-power-to-become-habituated-to-his-surroundings-and-therefore-to/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/7f0/john-maynard-keynes-1380_be-grateful_the-power-to-become-habituated-to-his-su_1312484.png) > [Those, who are strongly wedded to what I shall call 'the classical theory', will fluctuate, I expect, between a belief that I…](https://sms4smile.com/quotes/john-maynard-keynes/those-who-are-strongly-wedded-to-what-i-shall-call-the-classical/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) [Image](https://sms4smile.com/quotes/i/a1a/john-maynard-keynes-1380_alternatives_those-who-are-strongly-wedded-to-what-i_273743.jpg) ## Other authors on Ifs ## More by John Maynard Keynes > [Once we allow ourselves to be disobedient to the test of an accountant's profit, we have begun to change our civilization.](https://sms4smile.com/quotes/john-maynard-keynes/once-we-allow-ourselves-to-be-disobedient-to-the-test-of-an/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [If you owe your bank manager a thousand pounds, you are at his mercy. If you owe him a million pounds, he is at…](https://sms4smile.com/quotes/john-maynard-keynes/if-you-owe-your-bank-manager-a-thousand-pounds-you-are-at-his-mercy/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [There is no subtler, no surer means of overturning the existing basis of society than to debauch the currency.](https://sms4smile.com/quotes/john-maynard-keynes/there-is-no-subtler-no-surer-means-of-overturning-the-existing-basis/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [It has been pointed out already that no knowledge of probabilities, less in degree than certainty, helps us to know what conclusions are true,…](https://sms4smile.com/quotes/john-maynard-keynes/it-has-been-pointed-out-already-that-no-knowledge-of-probabilities/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [Everything is always decided for reasons other than the real merits of the case](https://sms4smile.com/quotes/john-maynard-keynes/everything-is-always-decided-for-reasons-other-than-the-real-merits/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [In the long run we are all dead.](https://sms4smile.com/quotes/john-maynard-keynes/in-the-long-run-we-are-all-dead/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [The power of vested interests is vastly exaggerated compared with the gradual encroachment of ideas](https://sms4smile.com/quotes/john-maynard-keynes/the-power-of-vested-interests-is-vastly-exaggerated-compared-with-the/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [It is a good thing to make mistakes so long as you're found out quickly.](https://sms4smile.com/quotes/john-maynard-keynes/it-is-a-good-thing-to-make-mistakes-so-long-as-you-re-found-out/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [When the accumulation of wealth is no longer of high social importance, there will be great changes in the code of morals. We shall…](https://sms4smile.com/quotes/john-maynard-keynes/when-the-accumulation-of-wealth-is-no-longer-of-high-social/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [Of the maxims of orthodox finance none, surely, is more anti-social than the fetish of liquidity, the doctrine of that it is a positive…](https://sms4smile.com/quotes/john-maynard-keynes/of-the-maxims-of-orthodox-finance-none-surely-is-more-anti-social/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [The outstanding faults of the economic society in which we live are its failure to provide for full employment and its arbitrary and inequitable…](https://sms4smile.com/quotes/john-maynard-keynes/the-outstanding-faults-of-the-economic-society-in-which-we-live-are/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [I conceive, therefore, that a somewhat comprehensive socialisation of investment will prove the means of securing an approximation to full employment.](https://sms4smile.com/quotes/john-maynard-keynes/i-conceive-therefore-that-a-somewhat-comprehensive-socialisation-of/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [Capitalism is the astounding belief that the most wickedest of men will do the most wickedest of things for the greatest good of everyone.](https://sms4smile.com/quotes/john-maynard-keynes/capitalism-is-the-astounding-belief-that-the-most-wickedest-of-men/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [Economics is a very dangerous science.](https://sms4smile.com/quotes/john-maynard-keynes/economics-is-a-very-dangerous-science/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [Whenever you save five shillings you put a man out of work for a day.](https://sms4smile.com/quotes/john-maynard-keynes/whenever-you-save-five-shillings-you-put-a-man-out-of-work-for-a-day/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/#itemlist", "name": "27 Ifs Quotes By John Maynard Keynes", "numberOfItems": 27, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If farming were to be organised like the stock market, a farmer would sell his farm in the morning when it was raining, only to buy it back in the afternoon when the sun came out.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-farming-were-to-be-organised-like-the-stock-market-a-farmer-would/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png", "contentUrl": "https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png", "url": "https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png", "width": 1080, "height": 1080, "caption": "“If farming were to be organised like the stock market, a farmer would sell his farm in the morning when it…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It is astonishing what foolish things one can temporarily believe if one thinks too long alone, particularly in economics.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/it-is-astonishing-what-foolish-things-one-can-temporarily-believe-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6ab/john-maynard-keynes-1380_astonishing_it-is-astonishing-what-foolish-things-on_3225280.png", "contentUrl": "https://sms4smile.com/quotes/i/6ab/john-maynard-keynes-1380_astonishing_it-is-astonishing-what-foolish-things-on_3225280.png", "url": "https://sms4smile.com/quotes/i/6ab/john-maynard-keynes-1380_astonishing_it-is-astonishing-what-foolish-things-on_3225280.png", "width": 1080, "height": 1080, "caption": "“It is astonishing what foolish things one can temporarily believe if one thinks too long alone, particularly…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Pyramid-building, earthquakes, even wars may serve to increase wealth, if the education of our statesmen on the principles of the classical economics stands in the way of anything better.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/pyramid-building-earthquakes-even-wars-may-serve-to-increase-wealth/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/999/john-maynard-keynes-1380_building_pyramid-building-earthquakes-even-wars-m_2500447.jpg", "contentUrl": "https://sms4smile.com/quotes/i/999/john-maynard-keynes-1380_building_pyramid-building-earthquakes-even-wars-m_2500447.jpg", "url": "https://sms4smile.com/quotes/i/999/john-maynard-keynes-1380_building_pyramid-building-earthquakes-even-wars-m_2500447.jpg", "width": 1080, "height": 1080, "caption": "“Pyramid-building, earthquakes, even wars may serve to increase wealth, if the education of our statesmen on…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "An investor who proposes to ignore near-term market fluctuations needs greater resources for safety and must not operate on so large a scale, if at all, with borrowed money.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/an-investor-who-proposes-to-ignore-near-term-market-fluctuations/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/490/john-maynard-keynes-1380_borrowed_an-investor-who-proposes-to-ignore-near_672379.png", "contentUrl": "https://sms4smile.com/quotes/i/490/john-maynard-keynes-1380_borrowed_an-investor-who-proposes-to-ignore-near_672379.png", "url": "https://sms4smile.com/quotes/i/490/john-maynard-keynes-1380_borrowed_an-investor-who-proposes-to-ignore-near_672379.png", "width": 1080, "height": 1080, "caption": "“An investor who proposes to ignore near-term market fluctuations needs greater resources for safety and must…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "If we consistently act on the optimistic hypothesis, this hypothesis will tend to be realised; whilst by acting on the pessimistic hypothesis we can keep ourselves for ever in the pit of want.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-we-consistently-act-on-the-optimistic-hypothesis-this-hypothesis/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/63d/john-maynard-keynes-1380_acting_if-we-consistently-act-on-the-optimistic_1181469.png", "contentUrl": "https://sms4smile.com/quotes/i/63d/john-maynard-keynes-1380_acting_if-we-consistently-act-on-the-optimistic_1181469.png", "url": "https://sms4smile.com/quotes/i/63d/john-maynard-keynes-1380_acting_if-we-consistently-act-on-the-optimistic_1181469.png", "width": 1080, "height": 1080, "caption": "“If we consistently act on the optimistic hypothesis, this hypothesis will tend to be realised; whilst by…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "The friends of gold will have to be extremely wise and moderate if they are to avoid a revolution.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/the-friends-of-gold-will-have-to-be-extremely-wise-and-moderate-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4ad/john-maynard-keynes-1380_friendship_the-friends-of-gold-will-have-to-be-extr_1427363.png", "contentUrl": "https://sms4smile.com/quotes/i/4ad/john-maynard-keynes-1380_friendship_the-friends-of-gold-will-have-to-be-extr_1427363.png", "url": "https://sms4smile.com/quotes/i/4ad/john-maynard-keynes-1380_friendship_the-friends-of-gold-will-have-to-be-extr_1427363.png", "width": 1080, "height": 1080, "caption": "“The friends of gold will have to be extremely wise and moderate if they are to avoid a revolution.” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "If you owe your bank manager a thousand pounds, you are at his mercy. If you owe him a million pounds, he is at your mercy.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-you-owe-your-bank-manager-a-thousand-pounds-you-are-at-his-mercy/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/998/john-maynard-keynes-1380_bankers_if-you-owe-your-bank-manager-a-thousand_31320.png", "contentUrl": "https://sms4smile.com/quotes/i/998/john-maynard-keynes-1380_bankers_if-you-owe-your-bank-manager-a-thousand_31320.png", "url": "https://sms4smile.com/quotes/i/998/john-maynard-keynes-1380_bankers_if-you-owe-your-bank-manager-a-thousand_31320.png", "width": 1080, "height": 1080, "caption": "“If you owe your bank manager a thousand pounds, you are at his mercy. If you owe him a million pounds, he is…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If human nature felt no temptation to take a chance there might not be much investment merely as a result of cold calculation.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-human-nature-felt-no-temptation-to-take-a-chance-there-might-not/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ad3/john-maynard-keynes-1380_business_if-human-nature-felt-no-temptation-to-ta_2749381.png", "contentUrl": "https://sms4smile.com/quotes/i/ad3/john-maynard-keynes-1380_business_if-human-nature-felt-no-temptation-to-ta_2749381.png", "url": "https://sms4smile.com/quotes/i/ad3/john-maynard-keynes-1380_business_if-human-nature-felt-no-temptation-to-ta_2749381.png", "width": 1080, "height": 1080, "caption": "“If human nature felt no temptation to take a chance there might not be much investment merely as a result of…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "If I am right in supposing it to be comparatively easy to make capital-goods so abundant that the marginal efficiency of capital is zero, this may be the most sensible way of gradually getting rid of many of the objectionable features of capitalism.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-i-am-right-in-supposing-it-to-be-comparatively-easy-to-make/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/531/john-maynard-keynes-1380_capitalism_if-i-am-right-in-supposing-it-to-be-comp_318756.png", "contentUrl": "https://sms4smile.com/quotes/i/531/john-maynard-keynes-1380_capitalism_if-i-am-right-in-supposing-it-to-be-comp_318756.png", "url": "https://sms4smile.com/quotes/i/531/john-maynard-keynes-1380_capitalism_if-i-am-right-in-supposing-it-to-be-comp_318756.png", "width": 1080, "height": 1080, "caption": "“If I am right in supposing it to be comparatively easy to make capital-goods so abundant that the marginal…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Canada is a place of infinite promise. We like the people, and if one ever had to emigrate, this would be the destination, not the U.S.A. The hills, lakes and forests make it a place of peace and repose of the mind, such as one never finds in the U.S.A.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/canada-is-a-place-of-infinite-promise-we-like-the-people-and-if-one/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/512/john-maynard-keynes-1380_canada_canada-is-a-place-of-infinite-promise-we_2421357.png", "contentUrl": "https://sms4smile.com/quotes/i/512/john-maynard-keynes-1380_canada_canada-is-a-place-of-infinite-promise-we_2421357.png", "url": "https://sms4smile.com/quotes/i/512/john-maynard-keynes-1380_canada_canada-is-a-place-of-infinite-promise-we_2421357.png", "width": 1080, "height": 1080, "caption": "“Canada is a place of infinite promise. We like the people, and if one ever had to emigrate, this would be…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Economists must leave to Adam Smith alone the glory of the Quarto, must pluck the day, fling pamphlets into the wind, write always sub specie temporis , and achieve immortality by accident, if at all.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/economists-must-leave-to-adam-smith-alone-the-glory-of-the-quarto/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/028/john-maynard-keynes-1380_accidents_economists-must-leave-to-adam-smith-alon_2526242.png", "contentUrl": "https://sms4smile.com/quotes/i/028/john-maynard-keynes-1380_accidents_economists-must-leave-to-adam-smith-alon_2526242.png", "url": "https://sms4smile.com/quotes/i/028/john-maynard-keynes-1380_accidents_economists-must-leave-to-adam-smith-alon_2526242.png", "width": 1080, "height": 1080, "caption": "“Economists must leave to Adam Smith alone the glory of the Quarto, must pluck the day, fling pamphlets into…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "This long run is a misleading guide to current affairs. In the long run we are all dead. Economists set themselves too easy, too useless a task if in tempestuous seasons they can only tell us that when the storm is long past the ocean is flat again.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/this-long-run-is-a-misleading-guide-to-current-affairs-in-the-long/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8c1/john-maynard-keynes-1380_affair_this-long-run-is-a-misleading-guide-to-c_2359861.png", "contentUrl": "https://sms4smile.com/quotes/i/8c1/john-maynard-keynes-1380_affair_this-long-run-is-a-misleading-guide-to-c_2359861.png", "url": "https://sms4smile.com/quotes/i/8c1/john-maynard-keynes-1380_affair_this-long-run-is-a-misleading-guide-to-c_2359861.png", "width": 1080, "height": 1080, "caption": "“This long run is a misleading guide to current affairs. In the long run we are all dead. Economists set…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If, however, a government refrains from regulations and allows matters to take their course, essential commodities soon attain a level of price out of the reach of all but the rich, the worthlessness of the money becomes apparent, and the fraud upon the public can be concealed no longer.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-however-a-government-refrains-from-regulations-and-allows-matters/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c6e/john-maynard-keynes-1380_banking_if-however-a-government-refrains-from-re_2546920.png", "contentUrl": "https://sms4smile.com/quotes/i/c6e/john-maynard-keynes-1380_banking_if-however-a-government-refrains-from-re_2546920.png", "url": "https://sms4smile.com/quotes/i/c6e/john-maynard-keynes-1380_banking_if-however-a-government-refrains-from-re_2546920.png", "width": 1080, "height": 1080, "caption": "“If, however, a government refrains from regulations and allows matters to take their course, essential…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "The central principle of investment is to go contrary to the general opinion, on the grounds that if everyone agreed about its merits, the investment is inevitably too dear and therefore unattractive.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/the-central-principle-of-investment-is-to-go-contrary-to-the-general/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/516/john-maynard-keynes-1380_contrary_the-central-principle-of-investment-is-t_694217.png", "contentUrl": "https://sms4smile.com/quotes/i/516/john-maynard-keynes-1380_contrary_the-central-principle-of-investment-is-t_694217.png", "url": "https://sms4smile.com/quotes/i/516/john-maynard-keynes-1380_contrary_the-central-principle-of-investment-is-t_694217.png", "width": 1080, "height": 1080, "caption": "“The central principle of investment is to go contrary to the general opinion, on the grounds that if…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "It is Enterprise which build and improves the world's possessions...If Enterprise is afoot, Wealth accumulates whatever may be happening to Thrift; and if Enterprise is asleep, Wealth decays, whatever Thrift may be doing.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/it-is-enterprise-which-build-and-improves-the-world-s-possessions-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/486/john-maynard-keynes-1380_business_it-is-enterprise-which-build-and-improve_234773.png", "contentUrl": "https://sms4smile.com/quotes/i/486/john-maynard-keynes-1380_business_it-is-enterprise-which-build-and-improve_234773.png", "url": "https://sms4smile.com/quotes/i/486/john-maynard-keynes-1380_business_it-is-enterprise-which-build-and-improve_234773.png", "width": 1080, "height": 1080, "caption": "“It is Enterprise which build and improves the world's possessions...If Enterprise is afoot, Wealth…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "Nothing can preserve the integrity of contact between individuals, except a discretionary authority in the state to revise what has become intolerable. The powers of uninterrupted usury are too great. If the accretions of vested interests were to grow without mitigation for many generations, half the population would be no better than slaves to the other half.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/nothing-can-preserve-the-integrity-of-contact-between-individuals/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/db3/john-maynard-keynes-1380_authority_nothing-can-preserve-the-integrity-of-co_1670780.jpg", "contentUrl": "https://sms4smile.com/quotes/i/db3/john-maynard-keynes-1380_authority_nothing-can-preserve-the-integrity-of-co_1670780.jpg", "url": "https://sms4smile.com/quotes/i/db3/john-maynard-keynes-1380_authority_nothing-can-preserve-the-integrity-of-co_1670780.jpg", "width": 1080, "height": 1080, "caption": "“Nothing can preserve the integrity of contact between individuals, except a discretionary authority in the…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "It is not the ownership of the instruments of production which it is important for the State to assume. If the State is able to determine the aggregate amount of resources devoted to augmenting the instruments and the basic rate of reward to those who own them, it will have accomplished all that is necessary. Moreover, the necessary measures of socialization can be introduced gradually and without a break in the general traditions of society.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/it-is-not-the-ownership-of-the-instruments-of-production-which-it-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fa9/john-maynard-keynes-1380_able_it-is-not-the-ownership-of-the-instrumen_959861.png", "contentUrl": "https://sms4smile.com/quotes/i/fa9/john-maynard-keynes-1380_able_it-is-not-the-ownership-of-the-instrumen_959861.png", "url": "https://sms4smile.com/quotes/i/fa9/john-maynard-keynes-1380_able_it-is-not-the-ownership-of-the-instrumen_959861.png", "width": 1080, "height": 1080, "caption": "“It is not the ownership of the instruments of production which it is important for the State to assume. If…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "It is the long term investor who will in practice come in for the most criticism. For it is the essence of his behaviour that he should be eccentric, unconventional and rash in the eyes of the average opinion. If he is successful, that will only confirm the general belief in his rashness; and if in the short run he is unsuccessful, which is very likely, he will not receive much mercy. Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/it-is-the-long-term-investor-who-will-in-practice-come-in-for-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/506/john-maynard-keynes-1380_average_it-is-the-long-term-investor-who-will-in_794594.png", "contentUrl": "https://sms4smile.com/quotes/i/506/john-maynard-keynes-1380_average_it-is-the-long-term-investor-who-will-in_794594.png", "url": "https://sms4smile.com/quotes/i/506/john-maynard-keynes-1380_average_it-is-the-long-term-investor-who-will-in_794594.png", "width": 1080, "height": 1080, "caption": "“It is the long term investor who will in practice come in for the most criticism. For it is the essence of…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of the whole earth -- he could at the same time and by the same means adventure his wealth in the natural resources and new enterprise of any quarter of the world -- he could secure forthwith, if he wished, cheap and comfortable means of transit to any country or climate without passport or other formality.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/the-inhabitant-of-london-could-order-by-telephone-sipping-his-morning/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4f8/john-maynard-keynes-1380_adventure_the-inhabitant-of-london-could-order-by_3082994.png", "contentUrl": "https://sms4smile.com/quotes/i/4f8/john-maynard-keynes-1380_adventure_the-inhabitant-of-london-could-order-by_3082994.png", "url": "https://sms4smile.com/quotes/i/4f8/john-maynard-keynes-1380_adventure_the-inhabitant-of-london-could-order-by_3082994.png", "width": 1080, "height": 1080, "caption": "“The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "If the Treasury were to fill old bottles with bank-notes, bury them at suitable depths in disused coal-mines which are then filled up to the surface with town rubbish, and leave it to private enterprise on well-tried principles of laissez-faire to dig the notes up again (the right to do so being obtained, of course, by tendering for leases of the note-bearing territory), there need be no more unemployment and, with the help of repercussions, the real income of the community, and its capital wealth, would probably become a good deal greater than it actually is.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-the-treasury-were-to-fill-old-bottles-with-bank-notes-bury-them-at/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/faf/john-maynard-keynes-1380_bottles_if-the-treasury-were-to-fill-old-bottles_3125556.png", "contentUrl": "https://sms4smile.com/quotes/i/faf/john-maynard-keynes-1380_bottles_if-the-treasury-were-to-fill-old-bottles_3125556.png", "url": "https://sms4smile.com/quotes/i/faf/john-maynard-keynes-1380_bottles_if-the-treasury-were-to-fill-old-bottles_3125556.png", "width": 1080, "height": 1080, "caption": "“If the Treasury were to fill old bottles with bank-notes, bury them at suitable depths in disused coal-mines…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "Businessmen have a different set of delusions from politicians; and need, therefore, different handling. They are, however, much milder than politicians, at the same time allured and terrified by the glare of publicity…You could do anything you like with them, if you would treat them (even the big ones) not as wolves and tigers, but as domestic animals by nature, even though they have been badly brought up and not trained as you would wish.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/businessmen-have-a-different-set-of-delusions-from-politicians-and-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/97e/john-maynard-keynes-1380_animal_businessmen-have-a-different-set-of-delu_3139910.jpg", "contentUrl": "https://sms4smile.com/quotes/i/97e/john-maynard-keynes-1380_animal_businessmen-have-a-different-set-of-delu_3139910.jpg", "url": "https://sms4smile.com/quotes/i/97e/john-maynard-keynes-1380_animal_businessmen-have-a-different-set-of-delu_3139910.jpg", "width": 1080, "height": 1080, "caption": "“Businessmen have a different set of delusions from politicians; and need, therefore, different handling…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "Nevertheless, if we contemplate a society with a somewhat stable wage-unit, with national characteristics which determine the propensity to consume and the preference for liquidity, and with a monetary system which rigidly links the quantity of money to the stock of the precious metals, it will be essential for the maintenance of prosperity that the authorities should pay close attention to the state of the balance of trade. For a favourable balance, provided it is not too large, will prove extremely stimulating; whilst an unfavourable balance may soon produce a state of persistent depression.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/nevertheless-if-we-contemplate-a-society-with-a-somewhat-stable-wage/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c23/john-maynard-keynes-1380_attention_nevertheless-if-we-contemplate-a-society_353819.png", "contentUrl": "https://sms4smile.com/quotes/i/c23/john-maynard-keynes-1380_attention_nevertheless-if-we-contemplate-a-society_353819.png", "url": "https://sms4smile.com/quotes/i/c23/john-maynard-keynes-1380_attention_nevertheless-if-we-contemplate-a-society_353819.png", "width": 1080, "height": 1080, "caption": "“Nevertheless, if we contemplate a society with a somewhat stable wage-unit, with national characteristics…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "If we aim deliberately at the impoverishment of Central Europe, vengeance, I dare predict, will not limp.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/if-we-aim-deliberately-at-the-impoverishment-of-central-europe/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/456/john-maynard-keynes-1380_aim_if-we-aim-deliberately-at-the-impoverish_2958527.png", "contentUrl": "https://sms4smile.com/quotes/i/456/john-maynard-keynes-1380_aim_if-we-aim-deliberately-at-the-impoverish_2958527.png", "url": "https://sms4smile.com/quotes/i/456/john-maynard-keynes-1380_aim_if-we-aim-deliberately-at-the-impoverish_2958527.png", "width": 1080, "height": 1080, "caption": "“If we aim deliberately at the impoverishment of Central Europe, vengeance, I dare predict, will not limp.” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 24, "item": { "@type": "Quotation", "text": "Dangerous acts can be done safely in a community which thinks and feels rightly, which would be the way to hell if they were executed by those who think and feel wrongly.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/dangerous-acts-can-be-done-safely-in-a-community-which-thinks-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/321/john-maynard-keynes-1380_community_dangerous-acts-can-be-done-safely-in-a-c_1049214.jpg", "contentUrl": "https://sms4smile.com/quotes/i/321/john-maynard-keynes-1380_community_dangerous-acts-can-be-done-safely-in-a-c_1049214.jpg", "url": "https://sms4smile.com/quotes/i/321/john-maynard-keynes-1380_community_dangerous-acts-can-be-done-safely-in-a-c_1049214.jpg", "width": 1080, "height": 1080, "caption": "“Dangerous acts can be done safely in a community which thinks and feels rightly, which would be the way to…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 25, "item": { "@type": "Quotation", "text": "The principle objectives in life are love, the creation and enjoyment if aesthetic experience, the pursuit of knowledge. Love comes a long way first.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/the-principle-objectives-in-life-are-love-the-creation-and-enjoyment/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c56/john-maynard-keynes-1380_aesthetic_the-principle-objectives-in-life-are-lov_897389.png", "contentUrl": "https://sms4smile.com/quotes/i/c56/john-maynard-keynes-1380_aesthetic_the-principle-objectives-in-life-are-lov_897389.png", "url": "https://sms4smile.com/quotes/i/c56/john-maynard-keynes-1380_aesthetic_the-principle-objectives-in-life-are-lov_897389.png", "width": 1080, "height": 1080, "caption": "“The principle objectives in life are love, the creation and enjoyment if aesthetic experience, the pursuit…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "The power to become habituated to his surroundings and therefore to no longer be grateful for what is good in it is a marked characteristic of mankind and needs to be fought against if a person is to be happy.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/the-power-to-become-habituated-to-his-surroundings-and-therefore-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7f0/john-maynard-keynes-1380_be-grateful_the-power-to-become-habituated-to-his-su_1312484.png", "contentUrl": "https://sms4smile.com/quotes/i/7f0/john-maynard-keynes-1380_be-grateful_the-power-to-become-habituated-to-his-su_1312484.png", "url": "https://sms4smile.com/quotes/i/7f0/john-maynard-keynes-1380_be-grateful_the-power-to-become-habituated-to-his-su_1312484.png", "width": 1080, "height": 1080, "caption": "“The power to become habituated to his surroundings and therefore to no longer be grateful for what is good…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "Those, who are strongly wedded to what I shall call 'the classical theory', will fluctuate, I expect, between a belief that I am quite wrong and a belief that I am saying nothing new. It is for others to determine if either of these or the third alternative is right.", "creator": { "@type": "Person", "name": "John Maynard Keynes" }, "url": "https://sms4smile.com/quotes/john-maynard-keynes/those-who-are-strongly-wedded-to-what-i-shall-call-the-classical/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a1a/john-maynard-keynes-1380_alternatives_those-who-are-strongly-wedded-to-what-i_273743.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a1a/john-maynard-keynes-1380_alternatives_those-who-are-strongly-wedded-to-what-i_273743.jpg", "url": "https://sms4smile.com/quotes/i/a1a/john-maynard-keynes-1380_alternatives_those-who-are-strongly-wedded-to-what-i_273743.jpg", "width": 1080, "height": 1080, "caption": "“Those, who are strongly wedded to what I shall call 'the classical theory', will fluctuate, I expect…” — John Maynard Keynes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/#webpage", "url": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/", "name": "Ifs Quotes by John Maynard Keynes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/a69/john-maynard-keynes-1380_afternoon_if-farming-were-to-be-organised-like-the_1856088.png" }, "description": "27 Ifs quotes by John Maynard Keynes. Plus more from John Maynard Keynes and more Ifs sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Ifs", "item": "https://sms4smile.com/quotes/about/ifs/" }, { "@type": "ListItem", "position": 5, "name": "John Maynard Keynes", "item": "https://sms4smile.com/quotes/about/ifs/john-maynard-keynes/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```