---
title: "37 Ifs Quotes By Jeff Bezos"
description: "37 Ifs quotes by Jeff Bezos. Plus more from Jeff Bezos and more Ifs sayings from other authors."
image: "https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg"
---

> [I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.](https://sms4smile.com/quotes/jeff-bezos/i-knew-that-if-i-failed-i-wouldn-t-regret-that-but-i-knew-the-one/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg)

> [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg)

> [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/ed1/jeff-bezos-1193_gutenberg_i-wouldn-t-be-surprised-if-history-recor_107709.jpg)

> [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/26b/jeff-bezos-1193_business_if-you-can-t-feed-a-team-with-two-pizzas_51354.jpg)

> [If we think long term, we can accomplish things that we couldn't otherwise accomplish.](https://sms4smile.com/quotes/jeff-bezos/if-we-think-long-term-we-can-accomplish-things-that-we-couldn-t/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d04/jeff-bezos-1193_accomplish_if-we-think-long-term-we-can-accomplish_1210124.jpg)

> [If you're going to invest in an Internet stock, you must be a long-term investor.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-going-to-invest-in-an-internet-stock-you-must-be-a-long/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/8d0/jeff-bezos-1193_customer_if-you-re-going-to-invest-in-an-internet_759460.jpg)

> [If you're long-term oriented, customer interests and shareholder interests are aligned.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-long-term-oriented-customer-interests-and-shareholder/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/62b/jeff-bezos-1193_customer_if-you-re-long-term-oriented-customer-in_662283.jpg)

> [I think if people read more, that is a better world.](https://sms4smile.com/quotes/jeff-bezos/i-think-if-people-read-more-that-is-a-better-world/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/8f4/jeff-bezos-1193_better_i-think-if-people-read-more-that-is-a-be_2717919.jpg)

> [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking…](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg)

> [If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-not-doing-something-that-people-will-remark-on-then-it-s/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/8ff/jeff-bezos-1193_hard_if-you-re-not-doing-something-that-peopl_1148682.jpg)

> [If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a…](https://sms4smile.com/quotes/jeff-bezos/if-you-look-at-academic-studies-you-can-see-that-stock-prices-are/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/5df/jeff-bezos-1193_academic_if-you-look-at-academic-studies-you-can_883059.jpg)

> [If you invent frequently and are willing to fail, then you never get to that point where you really need to bet…](https://sms4smile.com/quotes/jeff-bezos/if-you-invent-frequently-and-are-willing-to-fail-then-you-never-get/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/db5/jeff-bezos-1193_business_if-you-invent-frequently-and-are-willing_510709.jpg)

> [The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out…](https://sms4smile.com/quotes/jeff-bezos/the-world-is-littered-with-corpses-that-predicted-technology-in-a/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/079/jeff-bezos-1193_arena_the-world-is-littered-with-corpses-that_1900883.jpg)

> [If you think about the long term then you can really make good life decisions that you won’t regret later.](https://sms4smile.com/quotes/jeff-bezos/if-you-think-about-the-long-term-then-you-can-really-make-good-life/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/345/jeff-bezos-1193_decision_if-you-think-about-the-long-term-then-yo_468321.jpg)

> [If there’s one reason we have done better than of our peers in the Internet space over the last six years, it…](https://sms4smile.com/quotes/jeff-bezos/if-there-s-one-reason-we-have-done-better-than-of-our-peers-in-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/387/jeff-bezos-1193_customer-experience_if-there-s-one-reason-we-have-done-bette_2952748.jpg)

> [If you have a business model that relies on customers being misinformed, you better start working on changing your business model.](https://sms4smile.com/quotes/jeff-bezos/if-you-have-a-business-model-that-relies-on-customers-being/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/8e5/jeff-bezos-1193_art-work_if-you-have-a-business-model-that-relies_2041150.jpg)

> [I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't…](https://sms4smile.com/quotes/jeff-bezos/i-ve-not-seen-an-effective-manager-or-leader-who-can-t-spend-some/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/db4/jeff-bezos-1193_abstract_i-ve-not-seen-an-effective-manager-or-le_372320.jpg)

> [But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I…](https://sms4smile.com/quotes/jeff-bezos/but-there-s-still-so-much-you-can-do-with-technology-to-improve-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/248/jeff-bezos-1193_believe_but-there-s-still-so-much-you-can-do-wit_2705680.jpg)

> [There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally…](https://sms4smile.com/quotes/jeff-bezos/there-are-multiple-ways-to-be-externally-focused-that-are-very/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d95/jeff-bezos-1193_business_there-are-multiple-ways-to-be-externally_2880974.jpg)

> [You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So we are at a…](https://sms4smile.com/quotes/jeff-bezos/you-know-if-you-make-a-customer-unhappy-they-won-t-tell-five-friends/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg)

> [I'm skeptical that the novel will be "re­invented." If you start thinking about a medical textbook or something, then, yes, I think…](https://sms4smile.com/quotes/jeff-bezos/i-m-skeptical-that-the-novel-will-be-re-invented-if-you-start/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/08c/jeff-bezos-1193_animation_i-m-skeptical-that-the-novel-will-be-re_2372383.jpg)

> [It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan…](https://sms4smile.com/quotes/jeff-bezos/it-s-very-important-for-entrepreneurs-to-be-realistic-so-if-you/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/9c3/jeff-bezos-1193_believe_it-s-very-important-for-entrepreneurs-to_1921889.jpg)

> [... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're…](https://sms4smile.com/quotes/jeff-bezos/if-it-s-not-your-style-to-stretch-and-go-the-extra-mile-to-make-sure/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg)

> [Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share…](https://sms4smile.com/quotes/jeff-bezos/percentage-margins-are-not-one-of-the-things-we-are-seeking-to/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/54e/jeff-bezos-1193_absolutes_percentage-margins-are-not-one-of-the-th_1651513.jpg)

> [If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if…](https://sms4smile.com/quotes/jeff-bezos/if-everything-you-do-needs-to-work-on-a-three-year-time-horizon-then/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/a7a/jeff-bezos-1193_amazon_if-everything-you-do-needs-to-work-on-a_604106.jpg)

> [Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do…](https://sms4smile.com/quotes/jeff-bezos/teachers-who-are-really-good-create-that-environment-where-you-can-be/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg)

> [All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.](https://sms4smile.com/quotes/jeff-bezos/all-businesses-need-to-be-young-forever-if-your-customer-base-ages/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f91/jeff-bezos-1193_age_all-businesses-need-to-be-young-forever_3158727.jpg)

> [If you want to be inventive, you have to be willing to fail.](https://sms4smile.com/quotes/jeff-bezos/if-you-want-to-be-inventive-you-have-to-be-willing-to-fail/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/a52/jeff-bezos-1193_failing_if-you-want-to-be-inventive-you-have-to_981432.jpg)

> [If you double the number of experiments you do per year you're going to double your inventiveness.](https://sms4smile.com/quotes/jeff-bezos/if-you-double-the-number-of-experiments-you-do-per-year-you-re-going/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/b73/jeff-bezos-1193_ecommerce_if-you-double-the-number-of-experiments_1884357.jpg)

> [Our point of view is we will sell more if we help people make purchasing decisions.](https://sms4smile.com/quotes/jeff-bezos/our-point-of-view-is-we-will-sell-more-if-we-help-people-make/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/725/jeff-bezos-1193_decision_our-point-of-view-is-we-will-sell-more-i_1998535.jpg)

> [If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the…](https://sms4smile.com/quotes/jeff-bezos/if-you-make-customers-unhappy-in-the-physical-world-they-might-each/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg)

> [Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change…](https://sms4smile.com/quotes/jeff-bezos/many-of-the-traits-that-make-amazon-unusual-are-now-deeply-ingrained/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/fc3/jeff-bezos-1193_amazon_many-of-the-traits-that-make-amazon-unus_2813222.jpg)

> [I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70…](https://sms4smile.com/quotes/jeff-bezos/i-m-not-saying-that-advertising-is-going-away-but-the-balance-is/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/009/jeff-bezos-1193_advertising_i-m-not-saying-that-advertising-is-going_1639112.jpg)

> [What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is…](https://sms4smile.com/quotes/jeff-bezos/what-i-want-to-talk-to-you-about-today-is-the-difference-between/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg)

> [The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are…](https://sms4smile.com/quotes/jeff-bezos/the-balance-of-power-is-shifting-toward-consumers-and-away-from/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/ca4/jeff-bezos-1193_amount_the-balance-of-power-is-shifting-toward_1099484.jpg)

> [If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to…](https://sms4smile.com/quotes/jeff-bezos/if-you-are-going-to-do-large-scale-invention-you-have-to-be-willing/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/9ac/jeff-bezos-1193_failing_if-you-are-going-to-do-large-scale-inven_1508661.jpg)

> [You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want…](https://sms4smile.com/quotes/jeff-bezos/you-want-to-look-at-what-other-companies-are-doing-it-s-very/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg)

## Other authors on Ifs

## More by Jeff Bezos

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

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                        "text": "... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.",
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                        "text": "Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.",
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                        "text": "If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.",
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                        "text": "Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do something and you find it a very satisfying experience then you want to do more of it. The great teachers somehow convey in their very attitude and their words and their actions and everything they do that this is an important thing you're learning. You end up wanting to do more of it and more of it and more of it. That's a real talent some people have to convey the importance of that and to reflect it back to the students.",
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                        "text": "All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.",
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                        "text": "Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.",
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                        "text": "I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.",
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