--- title: "30 Ifs Quotes By David Ogilvy" description: "30 Ifs quotes by David Ogilvy. Plus more from David Ogilvy and more Ifs sayings from other authors." image: "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png" --- > [If you want ACTION, don’t write. Go and tell the guy what you want.](https://sms4smile.com/quotes/david-ogilvy/if-you-want-action-don-t-write-go-and-tell-the-guy-what-you-want/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png) > [If you can’t be brilliant, at least be memorable](https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png) > [If you can’t advertise yourself, what hope do you have of advertising anything else?](https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-advertise-yourself-what-hope-do-you-have-of-advertising/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/f12/david-ogilvy-1326_advertise_if-you-can-t-advertise-yourself-what-hop_2876356.jpg) > [If you want to be interesting, be interested.](https://sms4smile.com/quotes/david-ogilvy/if-you-want-to-be-interesting-be-interested/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/8da/david-ogilvy-1326_ifs_if-you-want-to-be-interesting-be-interes_1105793.png) > [If it is something important, get a colleague to improve it,](https://sms4smile.com/quotes/david-ogilvy/if-it-is-something-important-get-a-colleague-to-improve-it/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/4c6/david-ogilvy-1326_colleague_if-it-is-something-important-get-a-colle_1859554.png) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png) > [Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be…](https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png) > [If you ever find a man who is better than you are - hire him. If necessary, pay him more than you…](https://sms4smile.com/quotes/david-ogilvy/if-you-ever-find-a-man-who-is-better-than-you-are-hire-him-if/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/4c9/david-ogilvy-1326_better-than-you_if-you-ever-find-a-man-who-is-better-tha_1940176.png) > [If you always hire people who are bigger than you are, we shall become a company of giants](https://sms4smile.com/quotes/david-ogilvy/if-you-always-hire-people-who-are-bigger-than-you-are-we-shall-become/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/d6b/david-ogilvy-1326_bigger_if-you-always-hire-people-who-are-bigger_2546235.png) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/66e/david-ogilvy-1326_accounts_in-most-agencies-account-executives-outn_14199.png) > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/878/david-ogilvy-1326_figures_i-figure-that-my-staff-will-be-less-relu_14139.png) > [If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the…](https://sms4smile.com/quotes/david-ogilvy/if-you-have-a-truly-big-idea-the-wrong-technique-won-t-kill-it-and-if/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/2b4/david-ogilvy-1326_big-idea_if-you-have-a-truly-big-idea-the-wrong-t_2211866.png) > [If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.](https://sms4smile.com/quotes/david-ogilvy/if-you-my-fellow-copywriters-or-art-directors-want-to-win-the-award/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/51a/david-ogilvy-1326_art_if-you-my-fellow-copywriters-or-art-dire_2020895.png) > [Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the…](https://sms4smile.com/quotes/david-ogilvy/candor-compels-me-to-admit-that-i-have-no-conclusive-research-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg) > [I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not…](https://sms4smile.com/quotes/david-ogilvy/i-have-noticed-that-agencies-which-are-full-of-fun-and-ferment-seem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png) > [Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their…](https://sms4smile.com/quotes/david-ogilvy/many-of-the-greatest-creations-of-man-have-been-inspired-by-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/489/david-ogilvy-1326_creation_many-of-the-greatest-creations-of-man-ha_575857.jpg) > [If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad…](https://sms4smile.com/quotes/david-ogilvy/if-you-have-all-the-research-all-the-ground-rules-all-the-directives/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/ebc/david-ogilvy-1326_ads_if-you-have-all-the-research-all-the-gro_1901258.jpg) > [Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If…](https://sms4smile.com/quotes/david-ogilvy/most-agencies-run-scared-most-of-the-time-frightened-people-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/045/david-ogilvy-1326_advertising_most-agencies-run-scared-most-of-the-tim_1070315.png) > [The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a…](https://sms4smile.com/quotes/david-ogilvy/the-consumer-isn-t-a-moron-she-is-your-wife-you-insult-her/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png) > [It has taken more than a hundred scientists two years to find out how to make the product in question; I have…](https://sms4smile.com/quotes/david-ogilvy/it-has-taken-more-than-a-hundred-scientists-two-years-to-find-out-how/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg) > [We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make…](https://sms4smile.com/quotes/david-ogilvy/we-exist-to-build-the-business-of-our-clients-the-recommendations-we/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/17a/david-ogilvy-1326_assets_we-exist-to-build-the-business-of-our-cl_1788149.png) > [“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from…](https://sms4smile.com/quotes/david-ogilvy/when-someone-is-made-the-head-of-an-office-in-the-ogilvy-mather-chain/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/a4b/david-ogilvy-1326_bigger_when-someone-is-made-the-head-of-an-offi_375885.jpg) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png) > [Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by…](https://sms4smile.com/quotes/david-ogilvy/most-readers-look-at-the-photograph-first-if-you-put-it-in-the-middle/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png) > [Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be…](https://sms4smile.com/quotes/david-ogilvy/big-ideas-come-from-the-unconscious-this-is-true-in-art-in-science/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/a0e/david-ogilvy-1326_advertising_big-ideas-come-from-the-unconscious-this_411535.jpg) > [A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,…](https://sms4smile.com/quotes/david-ogilvy/a-lot-of-today-s-campaigns-are-based-on-optimum-positioning-but-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png) > [Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing…](https://sms4smile.com/quotes/david-ogilvy/always-hold-your-sales-meetings-in-rooms-too-small-for-the-audience/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_atmosphere_always-hold-your-sales-meetings-in-rooms_3108942.png) > [Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good…](https://sms4smile.com/quotes/david-ogilvy/repeat-your-winners-if-you-are-lucky-enough-to-write-a-good/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg) > [Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen…](https://sms4smile.com/quotes/david-ogilvy/most-headlines-are-set-too-big-to-be-legible-in-the-magazines-or/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png) > [You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you…](https://sms4smile.com/quotes/david-ogilvy/you-have-only-30-seconds-in-a-tv-commercial-if-you-grab-attention-in/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/e59/david-ogilvy-1326_attention_you-have-only-30-seconds-in-a-tv-commerc_1491066.png) ## Other authors on Ifs ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/#itemlist", "name": "30 Ifs Quotes By David Ogilvy", "numberOfItems": 30, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If you want ACTION, don’t write. Go and tell the guy what you want.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-want-action-don-t-write-go-and-tell-the-guy-what-you-want/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png", "contentUrl": "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png", "url": "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png", "width": 1080, "height": 1080, "caption": "“If you want ACTION, don’t write. Go and tell the guy what you want.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "If you can’t be brilliant, at least be memorable", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "contentUrl": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "url": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "width": 1080, "height": 1080, "caption": "“If you can’t be brilliant, at least be memorable” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "If you can’t advertise yourself, what hope do you have of advertising anything else?", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-advertise-yourself-what-hope-do-you-have-of-advertising/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f12/david-ogilvy-1326_advertise_if-you-can-t-advertise-yourself-what-hop_2876356.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f12/david-ogilvy-1326_advertise_if-you-can-t-advertise-yourself-what-hop_2876356.jpg", "url": "https://sms4smile.com/quotes/i/f12/david-ogilvy-1326_advertise_if-you-can-t-advertise-yourself-what-hop_2876356.jpg", "width": 1080, "height": 1080, "caption": "“If you can’t advertise yourself, what hope do you have of advertising anything else?” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "If you want to be interesting, be interested.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-want-to-be-interesting-be-interested/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8da/david-ogilvy-1326_ifs_if-you-want-to-be-interesting-be-interes_1105793.png", "contentUrl": "https://sms4smile.com/quotes/i/8da/david-ogilvy-1326_ifs_if-you-want-to-be-interesting-be-interes_1105793.png", "url": "https://sms4smile.com/quotes/i/8da/david-ogilvy-1326_ifs_if-you-want-to-be-interesting-be-interes_1105793.png", "width": 1080, "height": 1080, "caption": "“If you want to be interesting, be interested.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "If it is something important, get a colleague to improve it,", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-it-is-something-important-get-a-colleague-to-improve-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4c6/david-ogilvy-1326_colleague_if-it-is-something-important-get-a-colle_1859554.png", "contentUrl": "https://sms4smile.com/quotes/i/4c6/david-ogilvy-1326_colleague_if-it-is-something-important-get-a-colle_1859554.png", "url": "https://sms4smile.com/quotes/i/4c6/david-ogilvy-1326_colleague_if-it-is-something-important-get-a-colle_1859554.png", "width": 1080, "height": 1080, "caption": "“If it is something important, get a colleague to improve it,” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "contentUrl": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "url": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "width": 1080, "height": 1080, "caption": "“Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "contentUrl": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "url": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "width": 1080, "height": 1080, "caption": "“Good products can be sold by honest advertising. If you don't think the product is good, you have no…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-ever-find-a-man-who-is-better-than-you-are-hire-him-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4c9/david-ogilvy-1326_better-than-you_if-you-ever-find-a-man-who-is-better-tha_1940176.png", "contentUrl": "https://sms4smile.com/quotes/i/4c9/david-ogilvy-1326_better-than-you_if-you-ever-find-a-man-who-is-better-tha_1940176.png", "url": "https://sms4smile.com/quotes/i/4c9/david-ogilvy-1326_better-than-you_if-you-ever-find-a-man-who-is-better-tha_1940176.png", "width": 1080, "height": 1080, "caption": "“If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "If you always hire people who are bigger than you are, we shall become a company of giants", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-always-hire-people-who-are-bigger-than-you-are-we-shall-become/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d6b/david-ogilvy-1326_bigger_if-you-always-hire-people-who-are-bigger_2546235.png", "contentUrl": "https://sms4smile.com/quotes/i/d6b/david-ogilvy-1326_bigger_if-you-always-hire-people-who-are-bigger_2546235.png", "url": "https://sms4smile.com/quotes/i/d6b/david-ogilvy-1326_bigger_if-you-always-hire-people-who-are-bigger_2546235.png", "width": 1080, "height": 1080, "caption": "“If you always hire people who are bigger than you are, we shall become a company of giants” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/66e/david-ogilvy-1326_accounts_in-most-agencies-account-executives-outn_14199.png", "contentUrl": "https://sms4smile.com/quotes/i/66e/david-ogilvy-1326_accounts_in-most-agencies-account-executives-outn_14199.png", "url": "https://sms4smile.com/quotes/i/66e/david-ogilvy-1326_accounts_in-most-agencies-account-executives-outn_14199.png", "width": 1080, "height": 1080, "caption": "“In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/878/david-ogilvy-1326_figures_i-figure-that-my-staff-will-be-less-relu_14139.png", "contentUrl": "https://sms4smile.com/quotes/i/878/david-ogilvy-1326_figures_i-figure-that-my-staff-will-be-less-relu_14139.png", "url": "https://sms4smile.com/quotes/i/878/david-ogilvy-1326_figures_i-figure-that-my-staff-will-be-less-relu_14139.png", "width": 1080, "height": 1080, "caption": "“I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-have-a-truly-big-idea-the-wrong-technique-won-t-kill-it-and-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b4/david-ogilvy-1326_big-idea_if-you-have-a-truly-big-idea-the-wrong-t_2211866.png", "contentUrl": "https://sms4smile.com/quotes/i/2b4/david-ogilvy-1326_big-idea_if-you-have-a-truly-big-idea-the-wrong-t_2211866.png", "url": "https://sms4smile.com/quotes/i/2b4/david-ogilvy-1326_big-idea_if-you-have-a-truly-big-idea-the-wrong-t_2211866.png", "width": 1080, "height": 1080, "caption": "“If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-my-fellow-copywriters-or-art-directors-want-to-win-the-award/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/51a/david-ogilvy-1326_art_if-you-my-fellow-copywriters-or-art-dire_2020895.png", "contentUrl": "https://sms4smile.com/quotes/i/51a/david-ogilvy-1326_art_if-you-my-fellow-copywriters-or-art-dire_2020895.png", "url": "https://sms4smile.com/quotes/i/51a/david-ogilvy-1326_art_if-you-my-fellow-copywriters-or-art-dire_2020895.png", "width": 1080, "height": 1080, "caption": "“If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/candor-compels-me-to-admit-that-i-have-no-conclusive-research-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg", "url": "https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg", "width": 1080, "height": 1080, "caption": "“Candor compels me to admit that I have no conclusive research to support my view that jingles are less…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-have-noticed-that-agencies-which-are-full-of-fun-and-ferment-seem/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "contentUrl": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "url": "https://sms4smile.com/quotes/i/d5b/david-ogilvy-1326_advertising_i-have-noticed-that-agencies-which-are-f_1734479.png", "width": 1080, "height": 1080, "caption": "“I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/many-of-the-greatest-creations-of-man-have-been-inspired-by-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/489/david-ogilvy-1326_creation_many-of-the-greatest-creations-of-man-ha_575857.jpg", "contentUrl": "https://sms4smile.com/quotes/i/489/david-ogilvy-1326_creation_many-of-the-greatest-creations-of-man-ha_575857.jpg", "url": "https://sms4smile.com/quotes/i/489/david-ogilvy-1326_creation_many-of-the-greatest-creations-of-man-ha_575857.jpg", "width": 1080, "height": 1080, "caption": "“Many of the greatest creations of man have been inspired by the desire to make money...If Oxford…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-have-all-the-research-all-the-ground-rules-all-the-directives/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ebc/david-ogilvy-1326_ads_if-you-have-all-the-research-all-the-gro_1901258.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ebc/david-ogilvy-1326_ads_if-you-have-all-the-research-all-the-gro_1901258.jpg", "url": "https://sms4smile.com/quotes/i/ebc/david-ogilvy-1326_ads_if-you-have-all-the-research-all-the-gro_1901258.jpg", "width": 1080, "height": 1080, "caption": "“If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/most-agencies-run-scared-most-of-the-time-frightened-people-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/045/david-ogilvy-1326_advertising_most-agencies-run-scared-most-of-the-tim_1070315.png", "contentUrl": "https://sms4smile.com/quotes/i/045/david-ogilvy-1326_advertising_most-agencies-run-scared-most-of-the-tim_1070315.png", "url": "https://sms4smile.com/quotes/i/045/david-ogilvy-1326_advertising_most-agencies-run-scared-most-of-the-tim_1070315.png", "width": 1080, "height": 1080, "caption": "“Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-consumer-isn-t-a-moron-she-is-your-wife-you-insult-her/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "contentUrl": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "url": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "width": 1080, "height": 1080, "caption": "“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/it-has-taken-more-than-a-hundred-scientists-two-years-to-find-out-how/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "url": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "width": 1080, "height": 1080, "caption": "“It has taken more than a hundred scientists two years to find out how to make the product in question; I…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/we-exist-to-build-the-business-of-our-clients-the-recommendations-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/17a/david-ogilvy-1326_assets_we-exist-to-build-the-business-of-our-cl_1788149.png", "contentUrl": "https://sms4smile.com/quotes/i/17a/david-ogilvy-1326_assets_we-exist-to-build-the-business-of-our-cl_1788149.png", "url": "https://sms4smile.com/quotes/i/17a/david-ogilvy-1326_assets_we-exist-to-build-the-business-of-our-cl_1788149.png", "width": 1080, "height": 1080, "caption": "“We exist to build the business of our clients. The recommendations we make to them should be the…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. Even”", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/when-someone-is-made-the-head-of-an-office-in-the-ogilvy-mather-chain/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a4b/david-ogilvy-1326_bigger_when-someone-is-made-the-head-of-an-offi_375885.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a4b/david-ogilvy-1326_bigger_when-someone-is-made-the-head-of-an-offi_375885.jpg", "url": "https://sms4smile.com/quotes/i/a4b/david-ogilvy-1326_bigger_when-someone-is-made-the-head-of-an-offi_375885.jpg", "width": 1080, "height": 1080, "caption": "“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, \"Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond.\" Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png", "contentUrl": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png", "url": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png", "width": 1080, "height": 1080, "caption": "“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 24, "item": { "@type": "Quotation", "text": "Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/most-readers-look-at-the-photograph-first-if-you-put-it-in-the-middle/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png", "contentUrl": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png", "url": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png", "width": 1080, "height": 1080, "caption": "“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 25, "item": { "@type": "Quotation", "text": "Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/big-ideas-come-from-the-unconscious-this-is-true-in-art-in-science/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a0e/david-ogilvy-1326_advertising_big-ideas-come-from-the-unconscious-this_411535.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a0e/david-ogilvy-1326_advertising_big-ideas-come-from-the-unconscious-this_411535.jpg", "url": "https://sms4smile.com/quotes/i/a0e/david-ogilvy-1326_advertising_big-ideas-come-from-the-unconscious-this_411535.jpg", "width": 1080, "height": 1080, "caption": "“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/a-lot-of-today-s-campaigns-are-based-on-optimum-positioning-but-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "contentUrl": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "url": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "width": 1080, "height": 1080, "caption": "“A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/always-hold-your-sales-meetings-in-rooms-too-small-for-the-audience/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_atmosphere_always-hold-your-sales-meetings-in-rooms_3108942.png", "contentUrl": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_atmosphere_always-hold-your-sales-meetings-in-rooms_3108942.png", "url": "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_atmosphere_always-hold-your-sales-meetings-in-rooms_3108942.png", "width": 1080, "height": 1080, "caption": "“Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 28, "item": { "@type": "Quotation", "text": "Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/repeat-your-winners-if-you-are-lucky-enough-to-write-a-good/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg", "contentUrl": "https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg", "url": "https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg", "width": 1080, "height": 1080, "caption": "“Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 29, "item": { "@type": "Quotation", "text": "Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/most-headlines-are-set-too-big-to-be-legible-in-the-magazines-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png", "contentUrl": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png", "url": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png", "width": 1080, "height": 1080, "caption": "“Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 30, "item": { "@type": "Quotation", "text": "You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/you-have-only-30-seconds-in-a-tv-commercial-if-you-grab-attention-in/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e59/david-ogilvy-1326_attention_you-have-only-30-seconds-in-a-tv-commerc_1491066.png", "contentUrl": "https://sms4smile.com/quotes/i/e59/david-ogilvy-1326_attention_you-have-only-30-seconds-in-a-tv-commerc_1491066.png", "url": "https://sms4smile.com/quotes/i/e59/david-ogilvy-1326_attention_you-have-only-30-seconds-in-a-tv-commerc_1491066.png", "width": 1080, "height": 1080, "caption": "“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/#webpage", "url": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/", "name": "Ifs Quotes by David Ogilvy", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png" }, "description": "30 Ifs quotes by David Ogilvy. Plus more from David Ogilvy and more Ifs sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Ifs", "item": "https://sms4smile.com/quotes/about/ifs/" }, { "@type": "ListItem", "position": 5, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/about/ifs/david-ogilvy/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```