---
title: "1 Identifying Authentic Quotes by 1 author"
description: "Browse 1 Identifying Authentic quotes by 1 author. Discover the best Identifying Authentic sayings and thoughts."
image: "https://sms4smile.com/quotes/i/bd2/tom-hayes-34389_accurate-observation_too-many-companies-and-individuals-are-b_1997554.jpg"
---

> [“Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people…](https://sms4smile.com/quotes/tom-hayes/too-many-companies-and-individuals-are-befuddled-by-delusion-when-it/)

[Tom Hayes](https://sms4smile.com/quotes/author/tom-hayes/)

[Image](https://sms4smile.com/quotes/i/bd2/tom-hayes-34389_accurate-observation_too-many-companies-and-individuals-are-b_1997554.jpg)

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