---
title: "1 Idea Simple Quotes By Leonie Mateer"
description: "1 Idea Simple quotes by Leonie Mateer. Plus more from Leonie Mateer and more Idea Simple sayings from other authors."
image: "https://sms4smile.com/quotes/i/56b/leonie-mateer-55071_complicated_if-you-can-t-describe-your-product-or-id_432386.jpg"
---

> [“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.”](https://sms4smile.com/quotes/leonie-mateer/if-you-can-t-describe-your-product-or-idea-in-one-simple-sentence-it/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

[Image](https://sms4smile.com/quotes/i/56b/leonie-mateer-55071_complicated_if-you-can-t-describe-your-product-or-id_432386.jpg)

## More by Leonie Mateer

> [“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.”](https://sms4smile.com/quotes/leonie-mateer/if-you-can-t-describe-your-product-or-idea-in-one-simple-sentence-it/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

> [“If you are constantly looking over your shoulder at the competition you are not concentrating on the path ahead”](https://sms4smile.com/quotes/leonie-mateer/if-you-are-constantly-looking-over-your-shoulder-at-the-competition/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

> [“Fear is the most destructive of all emotions in the product development process. Fear freezes the vision and stops it evolving. A trait of…](https://sms4smile.com/quotes/leonie-mateer/fear-is-the-most-destructive-of-all-emotions-in-the-product/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

> [“Often your best product is a hybrid of your original idea”](https://sms4smile.com/quotes/leonie-mateer/often-your-best-product-is-a-hybrid-of-your-original-idea/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

> [“A brand gathers value with age. A product loses value with age”](https://sms4smile.com/quotes/leonie-mateer/a-brand-gathers-value-with-age-a-product-loses-value-with-age/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

> [“The biggest waste of time in your product's early development is expecting that there is someone out there who knows more than you do.”](https://sms4smile.com/quotes/leonie-mateer/the-biggest-waste-of-time-in-your-product-s-early-development-is/)

[Leonie Mateer](https://sms4smile.com/quotes/author/leonie-mateer/)

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