--- title: "6 Howard Schultz Quotes by 6 authors" description: "Browse 6 Howard Schultz quotes by 6 authors. Discover the best Howard Schultz sayings and thoughts." image: "https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png" --- > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png) > [“Reading: “Onward: How Starbucks Fought for Its Life Without Losing Its Soul” Book by Howard Schultz “When you’re surrounded by people who…](https://sms4smile.com/quotes/howard-schultzonward-how-starbucks-fought-for-its-life-without-losing-its-soul/reading-onward-how-starbucks-fought-for-its-life-without-losing-its/) [Howard SchultzOnward: How Starbucks Fought for Its Life Without Losing Its Soul](https://sms4smile.com/quotes/author/howard-schultzonward-how-starbucks-fought-for-its-life-without-losing-its-soul/) [Image](https://sms4smile.com/quotes/i/d4f/howard-schultzonward-how-starb_business_reading-onward-how-starbucks-fought-for_841730.jpg) > [Howard Schultz is a hell of a man, a hell of a leader.](https://sms4smile.com/quotes/steve-schmidt/howard-schultz-is-a-hell-of-a-man-a-hell-of-a-leader/) [Steve Schmidt](https://sms4smile.com/quotes/author/steve-schmidt/) [Image](https://sms4smile.com/quotes/i/d23/steve-schmidt-10760_hell_howard-schultz-is-a-hell-of-a-man-a-hell_855644.png) > [“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked…](https://sms4smile.com/quotes/alice-m-tybout/ultimately-brands-are-built-by-people-who-passionately-believe-in/) [Alice M. Tybout](https://sms4smile.com/quotes/author/alice-m-tybout/) [Image](https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg) > [“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.”](https://sms4smile.com/quotes/david-kelly/howard-schultz-ceo-of-starbucks-believed-the-most-powerful-brands-are/) [David Kelly](https://sms4smile.com/quotes/author/david-kelly/) [Image](https://sms4smile.com/quotes/i/755/david-kelly-231295_coffee_howard-schultz-ceo-of-starbucks-believed_2729445.jpg) > [I think the right way to do this is just to step up and do it, so I actually think we'll see…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-right-way-to-do-this-is-just-to-step-up-and-do-it-so-i/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Image](https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/howard-schultz/#itemlist", "name": "Howard Schultz Quotes", "numberOfItems": 6, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png", "contentUrl": "https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png", "url": "https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png", "width": 1080, "height": 1080, "caption": "“I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "“Reading: “Onward: How Starbucks Fought for Its Life Without Losing Its Soul” Book by Howard Schultz “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” Howard Schultz, Executive Chairman of Starbucks #smitanairjain #leadership #womenintech #thoughtleaders #tedxspeaker #technology #tech #success #strategy #startuplife #startupbusiness #startup #mentor #leaders #itmanagement #itleaders #innovation #informationtechnology #influencers #Influencer #hightech #fintechinfluencer #fintech #entrepreneurship #entrepreneurs #economy #economics #development #businessintelligence #business”", "creator": { "@type": "Person", "name": "Howard SchultzOnward: How Starbucks Fought for Its Life Without Losing Its Soul" }, "url": "https://sms4smile.com/quotes/howard-schultzonward-how-starbucks-fought-for-its-life-without-losing-its-soul/reading-onward-how-starbucks-fought-for-its-life-without-losing-its/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d4f/howard-schultzonward-how-starb_business_reading-onward-how-starbucks-fought-for_841730.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d4f/howard-schultzonward-how-starb_business_reading-onward-how-starbucks-fought-for_841730.jpg", "url": "https://sms4smile.com/quotes/i/d4f/howard-schultzonward-how-starb_business_reading-onward-how-starbucks-fought-for_841730.jpg", "width": 1080, "height": 1080, "caption": "“Reading: “Onward: How Starbucks Fought for Its Life Without Losing Its Soul” Book by Howard Schultz “When…” — Howard SchultzOnward: How Starbucks Fought for Its Life Without Losing Its Soul", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Howard Schultz is a hell of a man, a hell of a leader.", "creator": { "@type": "Person", "name": "Steve Schmidt" }, "url": "https://sms4smile.com/quotes/steve-schmidt/howard-schultz-is-a-hell-of-a-man-a-hell-of-a-leader/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d23/steve-schmidt-10760_hell_howard-schultz-is-a-hell-of-a-man-a-hell_855644.png", "contentUrl": "https://sms4smile.com/quotes/i/d23/steve-schmidt-10760_hell_howard-schultz-is-a-hell-of-a-man-a-hell_855644.png", "url": "https://sms4smile.com/quotes/i/d23/steve-schmidt-10760_hell_howard-schultz-is-a-hell-of-a-man-a-hell_855644.png", "width": 1080, "height": 1080, "caption": "“Howard Schultz is a hell of a man, a hell of a leader.” — Steve Schmidt", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands.     Tim”", "creator": { "@type": "Person", "name": "Alice M. Tybout" }, "url": "https://sms4smile.com/quotes/alice-m-tybout/ultimately-brands-are-built-by-people-who-passionately-believe-in/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg", "url": "https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg", "width": 1080, "height": 1080, "caption": "“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s…” — Alice M. Tybout", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.”", "creator": { "@type": "Person", "name": "David Kelly" }, "url": "https://sms4smile.com/quotes/david-kelly/howard-schultz-ceo-of-starbucks-believed-the-most-powerful-brands-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/755/david-kelly-231295_coffee_howard-schultz-ceo-of-starbucks-believed_2729445.jpg", "contentUrl": "https://sms4smile.com/quotes/i/755/david-kelly-231295_coffee_howard-schultz-ceo-of-starbucks-believed_2729445.jpg", "url": "https://sms4smile.com/quotes/i/755/david-kelly-231295_coffee_howard-schultz-ceo-of-starbucks-believed_2729445.jpg", "width": 1080, "height": 1080, "caption": "“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.” — David Kelly", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "I think the right way to do this is just to step up and do it, so I actually think we'll see more of that over the next coming weeks, because I think they'll say, \"We'd like to be good for business and quiet on politics, but this is too urgent, it is too much of a key crisis in who we are going to become as Americans. We can risk too much, and so we have to step forward.\" And I think you will see more and more people stepping forward, like Howard Schultz, Steve Case and other folks, in order to try to make a difference in this [Donald Trump] election.", "creator": { "@type": "Person", "name": "Reid Hoffman" }, "url": "https://sms4smile.com/quotes/reid-hoffman/i-think-the-right-way-to-do-this-is-just-to-step-up-and-do-it-so-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "contentUrl": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "url": "https://sms4smile.com/quotes/i/41f/reid-hoffman-1342_be-good_i-think-the-right-way-to-do-this-is-just_3092179.png", "width": 1080, "height": 1080, "caption": "“I think the right way to do this is just to step up and do it, so I actually think we'll see more of that…” — Reid Hoffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/howard-schultz/#webpage", "url": "https://sms4smile.com/quotes/about/howard-schultz/", "name": "Howard Schultz Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/howard-schultz/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/523/seth-godin-152_brilliant_i-look-at-starbucks-howard-schultz-has-m_17058.png" }, "description": "Browse 6 Howard Schultz quotes by 6 authors. 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