--- title: "1 Higher Returns Quotes By Howard Marks" description: "1 Higher Returns quotes by Howard Marks. Plus more from Howard Marks and more Higher Returns sayings from other authors." image: "https://sms4smile.com/quotes/i/e4c/howard-marks-18029_investing_most-people-view-risk-taking-primarily-a_522817.jpg" --- > [“Most people view risk taking primarily as a way to make money. Bearing higher risk generally produces higher returns...But it can’t always work that way, or else risky investments wouldn't be risky. And when risk bearing doesn't work, it really…](https://sms4smile.com/quotes/howard-marks/most-people-view-risk-taking-primarily-as-a-way-to-make-money-bearing/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) [Image](https://sms4smile.com/quotes/i/e4c/howard-marks-18029_investing_most-people-view-risk-taking-primarily-a_522817.jpg) ## More by Howard Marks > [“The process of intelligently building a portfolio consists of buying the best investments, making room for them by selling lesser ones, and staying clear…](https://sms4smile.com/quotes/howard-marks/the-process-of-intelligently-building-a-portfolio-consists-of-buying/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“If one is approached with a deal predicated on cycles having ceased to occur, remember that invariably that’s a losing bet.”](https://sms4smile.com/quotes/howard-marks/if-one-is-approached-with-a-deal-predicated-on-cycles-having-ceased/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“The last four and a half years have been carefree, halcyon times for investors. That doesn’t mean it’ll stay that way. I’ll give Warren…](https://sms4smile.com/quotes/howard-marks/the-last-four-and-a-half-years-have-been-carefree-halcyon-times-for/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“•Scepticism and pessimism aren’t synonymous. Scepticism calls for pessimism when optimism is excessive. But it also calls for optimism when pessimism is excessive.”](https://sms4smile.com/quotes/howard-marks/scepticism-and-pessimism-aren-t-synonymous-scepticism-calls-for/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“Risk arises as investor behaviour alters the market. Investors bid up assets, accelerating into the present appreciation that otherwise would have occurred in the…](https://sms4smile.com/quotes/howard-marks/risk-arises-as-investor-behaviour-alters-the-market-investors-bid-up/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“Most people view risk taking primarily as a way to make money. Bearing higher risk generally produces higher returns...But it can’t always work that…](https://sms4smile.com/quotes/howard-marks/most-people-view-risk-taking-primarily-as-a-way-to-make-money-bearing/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“HOWARD MARKS: Fear of looking wrong: Not only should the lonely and uncomfortable position be tolerated, it should be celebrated.”](https://sms4smile.com/quotes/howard-marks/howard-marks-fear-of-looking-wrong-not-only-should-the-lonely-and/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“In good years, defensive investors have to be content with the knowledge that their gains, although perhaps less than maximal, were achieved with risk…](https://sms4smile.com/quotes/howard-marks/in-good-years-defensive-investors-have-to-be-content-with-the/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“Everything you needed to know in the years leading up to the crash could be discerned through awareness of what was going on in…](https://sms4smile.com/quotes/howard-marks/everything-you-needed-to-know-in-the-years-leading-up-to-the-crash/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“An accurate opinion on valuation, loosely held, will be of limited help. An incorrect opinion on valuation, strongly held, is far worse. This one…](https://sms4smile.com/quotes/howard-marks/an-accurate-opinion-on-valuation-loosely-held-will-be-of-limited-help/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“There aren’t always great things to do, and sometimes we maximize our contribution by being discerning and relatively inactive. Patient opportunism – waiting for…](https://sms4smile.com/quotes/howard-marks/there-aren-t-always-great-things-to-do-and-sometimes-we-maximize-our/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“Forgetfulness is the catalytic germ of spontaneous creativity”](https://sms4smile.com/quotes/howard-marks/forgetfulness-is-the-catalytic-germ-of-spontaneous-creativity/) [Howard marks](https://sms4smile.com/quotes/author/howard-marks/) > [“little known and not fully understood; fundamentally questionable on the surface; controversial, unseemly or scary; deemed inappropriate for “respectable” portfolios; unappreciated, unpopular and unloved;…](https://sms4smile.com/quotes/howard-marks/little-known-and-not-fully-understood-fundamentally-questionable-on/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“Once in a while, however, the future turns out to be very different from the past. It’s at these times that accurate forecasts would…](https://sms4smile.com/quotes/howard-marks/once-in-a-while-however-the-future-turns-out-to-be-very-different/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) > [“If everyone likes it, it's probably because it has been doing well. Most people seem to think that outstanding performance to dates presages outstanding…](https://sms4smile.com/quotes/howard-marks/if-everyone-likes-it-it-s-probably-because-it-has-been-doing-well/) [Howard Marks](https://sms4smile.com/quotes/author/howard-marks/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/higher-returns/howard-marks/#itemlist", "name": "1 Higher Returns Quotes By Howard Marks", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Most people view risk taking primarily as a way to make money. 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