---
title: "11 Headlines Quotes By David Ogilvy"
description: "11 Headlines quotes by David Ogilvy. Plus more from David Ogilvy and more Headlines sayings from other authors."
image: "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png"
---

> [I never write fewer than sixteen headlines for a single advertisement.](https://sms4smile.com/quotes/david-ogilvy/i-never-write-fewer-than-sixteen-headlines-for-a-single-advertisement/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png)

> [It follows that unless your headline sells your product, you have wasted 90 percent of your money...](https://sms4smile.com/quotes/david-ogilvy/it-follows-that-unless-your-headline-sells-your-product-you-have/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/f07/david-ogilvy-1326_copywriting_it-follows-that-unless-your-headline-sel_2227995.png)

> [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/557/david-ogilvy-1326_advertising_on-the-average-five-times-as-many-people_380997.png)

> [Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.](https://sms4smile.com/quotes/david-ogilvy/never-use-tricky-or-irrelevant-headlines-people-read-too-fast-to/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/e57/david-ogilvy-1326_figures_never-use-tricky-or-irrelevant-headlines_1202826.png)

> [Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.](https://sms4smile.com/quotes/david-ogilvy/headlines-can-be-strengthend-by-the-inclusion-of-emotional-words-like/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/a61/david-ogilvy-1326_baby_headlines-can-be-strengthend-by-the-incl_1202392.png)

> [David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.](https://sms4smile.com/quotes/david-ogilvy/david-ogilvy-made-his-copywriters-come-up-100-different-headlines-for/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/d96/david-ogilvy-1326_ads_david-ogilvy-made-his-copywriters-come-u_886421.jpg)

> [Readers travel so fast they don't stop to decipher the meaning of obscure headlines.](https://sms4smile.com/quotes/david-ogilvy/readers-travel-so-fast-they-don-t-stop-to-decipher-the-meaning-of/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/6c0/david-ogilvy-1326_books_readers-travel-so-fast-they-don-t-stop-t_2666515.png)

> [The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the…](https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png)

> [I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what…](https://sms4smile.com/quotes/david-ogilvy/i-once-used-the-word-obsolete-in-a-headline-only-to-discover-that-43/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg)

> [Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by…](https://sms4smile.com/quotes/david-ogilvy/most-readers-look-at-the-photograph-first-if-you-put-it-in-the-middle/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png)

> [Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen…](https://sms4smile.com/quotes/david-ogilvy/most-headlines-are-set-too-big-to-be-legible-in-the-magazines-or/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png)

## Other authors on Headlines

## More by David Ogilvy

> [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/#itemlist",
            "name": "11 Headlines Quotes By David Ogilvy",
            "numberOfItems": 11,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "I never write fewer than sixteen headlines for a single advertisement.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/i-never-write-fewer-than-sixteen-headlines-for-a-single-advertisement/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png",
                            "url": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I never write fewer than sixteen headlines for a single advertisement.” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "It follows that unless your headline sells your product, you have wasted 90 percent of your money...",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/it-follows-that-unless-your-headline-sells-your-product-you-have/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f07/david-ogilvy-1326_copywriting_it-follows-that-unless-your-headline-sel_2227995.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f07/david-ogilvy-1326_copywriting_it-follows-that-unless-your-headline-sel_2227995.png",
                            "url": "https://sms4smile.com/quotes/i/f07/david-ogilvy-1326_copywriting_it-follows-that-unless-your-headline-sel_2227995.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It follows that unless your headline sells your product, you have wasted 90 percent of your money...” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "On the average, five times as many people read the headlines as read the body copy.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/557/david-ogilvy-1326_advertising_on-the-average-five-times-as-many-people_380997.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/557/david-ogilvy-1326_advertising_on-the-average-five-times-as-many-people_380997.png",
                            "url": "https://sms4smile.com/quotes/i/557/david-ogilvy-1326_advertising_on-the-average-five-times-as-many-people_380997.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“On the average, five times as many people read the headlines as read the body copy.” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/never-use-tricky-or-irrelevant-headlines-people-read-too-fast-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e57/david-ogilvy-1326_figures_never-use-tricky-or-irrelevant-headlines_1202826.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e57/david-ogilvy-1326_figures_never-use-tricky-or-irrelevant-headlines_1202826.png",
                            "url": "https://sms4smile.com/quotes/i/e57/david-ogilvy-1326_figures_never-use-tricky-or-irrelevant-headlines_1202826.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/headlines-can-be-strengthend-by-the-inclusion-of-emotional-words-like/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a61/david-ogilvy-1326_baby_headlines-can-be-strengthend-by-the-incl_1202392.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a61/david-ogilvy-1326_baby_headlines-can-be-strengthend-by-the-incl_1202392.png",
                            "url": "https://sms4smile.com/quotes/i/a61/david-ogilvy-1326_baby_headlines-can-be-strengthend-by-the-incl_1202392.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and…” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/david-ogilvy-made-his-copywriters-come-up-100-different-headlines-for/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d96/david-ogilvy-1326_ads_david-ogilvy-made-his-copywriters-come-u_886421.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d96/david-ogilvy-1326_ads_david-ogilvy-made-his-copywriters-come-u_886421.jpg",
                            "url": "https://sms4smile.com/quotes/i/d96/david-ogilvy-1326_ads_david-ogilvy-made-his-copywriters-come-u_886421.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "Readers travel so fast they don't stop to decipher the meaning of obscure headlines.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/readers-travel-so-fast-they-don-t-stop-to-decipher-the-meaning-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6c0/david-ogilvy-1326_books_readers-travel-so-fast-they-don-t-stop-t_2666515.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6c0/david-ogilvy-1326_books_readers-travel-so-fast-they-don-t-stop-t_2666515.png",
                            "url": "https://sms4smile.com/quotes/i/6c0/david-ogilvy-1326_books_readers-travel-so-fast-they-don-t-stop-t_2666515.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png",
                            "url": "https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The headline is the most important element in most advertisements. It is the telegram which decides the…” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/i-once-used-the-word-obsolete-in-a-headline-only-to-discover-that-43/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg",
                            "url": "https://sms4smile.com/quotes/i/ddf/david-ogilvy-1326_cents_i-once-used-the-word-obsolete-in-a-headl_2920028.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea…” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/most-readers-look-at-the-photograph-first-if-you-put-it-in-the-middle/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png",
                            "url": "https://sms4smile.com/quotes/i/a48/david-ogilvy-1326_bloody_most-readers-look-at-the-photograph-firs_2691912.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by…” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Ogilvy"
                        },
                        "url": "https://sms4smile.com/quotes/david-ogilvy/most-headlines-are-set-too-big-to-be-legible-in-the-magazines-or/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png",
                            "url": "https://sms4smile.com/quotes/i/05d/david-ogilvy-1326_appraise_most-headlines-are-set-too-big-to-be-leg_860245.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you…” — David Ogilvy",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/#webpage",
            "url": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/",
            "name": "Headlines Quotes by David Ogilvy",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png"
            },
            "description": "11 Headlines quotes by David Ogilvy. Plus more from David Ogilvy and more Headlines sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Headlines",
                    "item": "https://sms4smile.com/quotes/about/headlines/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "David Ogilvy",
                    "item": "https://sms4smile.com/quotes/about/headlines/david-ogilvy/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```