---
title: "1 Headline Reading Quotes by 1 author"
description: "Browse 1 Headline Reading quotes by 1 author. Discover the best Headline Reading sayings and thoughts."
image: "https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg"
---

> [The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.](https://sms4smile.com/quotes/john-caples/the-advertiser-s-logotype-at-the-bottom-of-the-ad-can-be-considered/)

[John Caples](https://sms4smile.com/quotes/author/john-caples/)

[Image](https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg)

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